UX design languages and systems
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#Design languages and systems Peter J. Bogaards Trending topic for experience design(ers) iTED #4 - 10 april 2015
Transcript of UX design languages and systems
#Design languages and systems
Peter J. Bogaards
Trending topic for experience design(ers)
iTED #4 - 10 april 2015
Forrester: Adoption levels of CX practice (MARS)
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Design language & system: #DTDT
Language: The human ability to acquire and use complex systems of communication, and a language is any specific example of such a system.
Design language (a.k.a. design vocabulary): An overarching scheme or style that guides the design of a complement of products or architectural settings.
System: A set of interacting or interdependent components forming an integrated whole.
Design system: A definition of the architecture, content, visual, and supporting assets and templates to produce and/or sustain a consistent and effective product experience. (source: Nathan Curtis)
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The omni-channel challenge
• Unified, not an uniform experience on all digital (and physical) touch points.
• Common language, common vocabulary.
• Large set of products, services and ecosystems.
• Focus on the design dimension.
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Response to the omni-channel challenge
Design languages & systems
Two examples
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“A set of living guidelines that communicates a brand promise through our products’ experiences. Our goal is to design for experiences that work together, work the same and work for our users.”
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Discover, try, buy
Manage and upgrade
Get startedGet support
Everyday useLeverage and extend
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“Material design is a unified system of visual, motion, and interaction design that adapts across different devices. Its goal is to create a consistent user experience across all platforms.”
Design languages and systems…
• Support designers with design heuristics, not algorithms.
• Proliferate due to a need for direction, orchestration and coherency of experiences, digital and physical.
• Range from experience vision and principles to UI components and code snippets.
• Are based upon principles of re-usability, repeatability and predictability.
• Are living information objects.
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