UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition

Crushing the BoulderHow Lean Startup is changing user experience

CRUSHING THE BOULDER: HOW LEAN STARTUP IS CHANGING UX. (MX EDITION, MARCH 2011) [email protected]

LEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 [email protected]

Janice Fraserwww.luxr.co

@clevergirl@luxrco#LeanUX

BLOG IT!


Steve Blank introduced “Customer Development” in...um...2006.


In 2010, Brant Cooper and Patrick Vlaskovitz wrote a shorter, more useful book.


About 1,720,000 results


Here’s my distillation...

“Customer Development in One Page”


People, their goals & needs

Sketches and prototypes

“New user” experiences

CUSTOMER DEVELOPMENT = UX!!?


Get out of the building!


For the first time, user-centered design methods

have momentum in the business community.


What opportunities does that afford us?


What demands does it place on us?


+ +

reduce wastemake products customers want

incremental releases


41,000 views(past 12 mos)

Entrepreneur in Residence

(2010-2011)

19,741 followers(1,738 listed)

Fall 2011(Random House)


When the science of startups

includes User Centered Design as

one of its tent-poles, then we

designers have a new opportunity

to do great things.


UX Cycles

THINK

MAKE

CHECK

PROTOTYPESWIREFRAMESVALUE PROPLANDING PAGEHYPOTHESESCOMPSDEPLOYED CODE

A/B TESTINGSITE ANALYTICS

USABILITY TESTINGFUNNEL

SIGN-UPS

GENERATIVE RESEARCHIDEATION

MENTAL MODELSBEHAVIOR MODELS

TEST RESULTSCOMPETITIVE ANALYSIS

Reduce cycle time, not build time


What we bring is 10* years

of experience, methods, and

methodology

*20, 30, 50 years


The LEAN principle:

reduce INVENTORY, RISK, and WASTE

Make a design decision

Discover that it wasn’t right

Like this...Nobody clicked.

3 MONTHS

3 HOURS

) )


When* the business community

begins to measure the value of user

experience, they will invest in it as a

driver of value, rather than a cost to

be minimized.

*Note Bene: “When” is now. [high five your neighbor]


TELL THE APPLE 90% STORY.


• Keep your inventory low.

• Talk to your customers.

• Make something they want.

• Prove your ideas and your interfaces.

Lean means...

UX CLASSIC

UX CLASSIC

UX CLASSIC


How do you do good user experience work in a lean environment?

PROVE IMPROVE


How it’s done, old school

MONTHS1 2 3 4 5 6 7 8

Research & Modeling

FrameworkDetailed Design & Specification

Development -->

9 10 11 12 13 14 15 16

R1 ALPHA R1 BETA R1 RELEASE R2 ALPHA ETC...


Less risk (and more)

The old way

The new way

)

)


Janice Fraserwww.luxr.co

@clevergirl@luxrco#LeanUX

Thank You!

UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition

Technology

Transcript of UX and the Lean Startup, for General Audiences (Crushing the Boulder), Kellogg edition