UX and Design Thinking for Startups

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UX & Design Thinking for Startups Understanding & Designing Business Rafael Daron UX & Service Designer @rafaeldaron [email protected]

description

Hi, User Experience and Design Thinking for Startup is a talk about understanding people and designing business for them. I explained the principles that I created to sell the benefits to invest in UX when you need to develop a service or a product. I also gave some examples using this principles. My 7 UX Principles: Essential, People Focus, Smart, Attractive, Practical, Innovator and Flexible. So, after explain an approach I talked about Design Thinking, using that approach to develop service design focused in Startups. I hope that you enjoy the slides and please, give me your feedback. Best Regards, Rafel Daron Twitter: rafaeldaron Email: [email protected]

Transcript of UX and Design Thinking for Startups

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UX & Design Thinkingfor Startups

Understanding & Designing Business

Rafael DaronUX & Service Designer@[email protected]

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- Master in Service Design, Politecnico di Milano, IT

- Specialist in Interaction Design, Faber Ludens, BR

- Bachelor in Information System, UNISEP, BR

- UX & Service Designer at Beta-i, Lisbon, PT

- UX & Service Designer at MediaEngine, Milan, IT

- Interaction Designer at C.E.S.A.R., Sorocaba, BR

- User Experience at CISS, Dois Vizinhos, BR

- Teacher at UNISEP, Dois Vizinhos, BR

About me

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What is wrong here?

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What is wrong here?

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And here? What is wrong?

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And how about that?

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They insist!

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Please, don’t do

that at home!

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Essential

Attractive Practical Innovator Flexible

People Focus Smart

7 UX Principles

To the best experience

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1Exploration

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2Ideation

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“If you want to have good ideasyou must have many ideas”

Linus Pauling

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Don’t be shy!Have crazy and absurd ideas.

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3Prototype

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MVP / MVS

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Case: Conecta

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Case: Conecta

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Case: Conecta

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Case: Conecta

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4Experimentation

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Paper Prototyping

Ltia

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Give to real customers.

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They liked to use?

They will buy?

Ask feedback.

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“Fail Often to Succeed Sooner”

IDEO

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THANK YOU!

Rafael DaronUX & Service Designer@[email protected]