UX Alive Conference speaker is Mehmet Doğan (twofour54) presentations
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Transcript of UX Alive Conference speaker is Mehmet Doğan (twofour54) presentations
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Reducing friction is still a valid strategy, BUT before you do that, you might want to think about where asking questions and adding points of complexity might help establish a dialogue with your customers.
- Sushmita SubramanianDirector of Product Design, Lumosity
“Springtime shaded belays at the Creek, predawn starts in the Canadian Rockies and hut tours in the High Sierra: Anyplace brisk, the Down Sweater delivers featherweight, superbly compressible warmth. Details include top-quality 800-fill-power 100% Traceable Down (goose down that can be traced back to birds that were never force-fed, never live-plucked), a quilted-through construction, two exterior…”
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✤ Drive exploration & discovery
✤ Encourage deliberate choices
✤ Focus users’ attention
✤ Gain credibility
Obeying rules without an understanding of the reasons behind them creates an approximation of competence which leaves one vulnerable to the exceptions.
Sea Kayaker's Deep Trouble
friction
delay
slowness
speed bump
Twitter: @mehmet_doganInstagram: mehmet_doganEmail: [email protected]
Thank you! and a few tweet suggestions (if you need it)
Sometimes people want; sometimes people need friction in the process, before they’ll buy a product or an idea.
Friction in UX gives meaning to actions. Friction creates credibility; helps our customers to focus; helps people choice the right things.
When we sit down to try and figure out how to design a user experience of something, we need to understand human nature elements at play.
