UX Alive Conference speaker is Ashwin Sodhi presentations
-
Upload
ux-alive-conference -
Category
Design
-
view
430 -
download
0
Transcript of UX Alive Conference speaker is Ashwin Sodhi presentations
![Page 1: UX Alive Conference speaker is Ashwin Sodhi presentations](https://reader031.fdocuments.net/reader031/viewer/2022030300/588127441a28ab00438b4921/html5/thumbnails/1.jpg)
// What’s the Story?: Writing UX Content that Gets People to Listen
![Page 2: UX Alive Conference speaker is Ashwin Sodhi presentations](https://reader031.fdocuments.net/reader031/viewer/2022030300/588127441a28ab00438b4921/html5/thumbnails/2.jpg)
It’s impossible to have a good user experience with bad content.
![Page 3: UX Alive Conference speaker is Ashwin Sodhi presentations](https://reader031.fdocuments.net/reader031/viewer/2022030300/588127441a28ab00438b4921/html5/thumbnails/3.jpg)
Good content tells a story. A story is full of feeling. People remember feelings.
![Page 4: UX Alive Conference speaker is Ashwin Sodhi presentations](https://reader031.fdocuments.net/reader031/viewer/2022030300/588127441a28ab00438b4921/html5/thumbnails/4.jpg)
32xIncrease in sales price when a
story was added
Significant Objects ProjectStorytelling made everyday objects much more valuable
![Page 5: UX Alive Conference speaker is Ashwin Sodhi presentations](https://reader031.fdocuments.net/reader031/viewer/2022030300/588127441a28ab00438b4921/html5/thumbnails/5.jpg)
The power of storytelling is in making us feel changed.
![Page 6: UX Alive Conference speaker is Ashwin Sodhi presentations](https://reader031.fdocuments.net/reader031/viewer/2022030300/588127441a28ab00438b4921/html5/thumbnails/6.jpg)
Photo: Eleni (Flickr)
Finding your story
![Page 7: UX Alive Conference speaker is Ashwin Sodhi presentations](https://reader031.fdocuments.net/reader031/viewer/2022030300/588127441a28ab00438b4921/html5/thumbnails/7.jpg)
TIP #1: Write like someone who uses products, not like someone who makes them. _ Have empathy _ Focus on benefits
![Page 8: UX Alive Conference speaker is Ashwin Sodhi presentations](https://reader031.fdocuments.net/reader031/viewer/2022030300/588127441a28ab00438b4921/html5/thumbnails/8.jpg)
Features What is it?
Short pickup Nice cars
Benefits What’s in it for me?
Never be late No more parking
Experience How do I feel?
Feel VIP Get more done
FREEDOM
![Page 9: UX Alive Conference speaker is Ashwin Sodhi presentations](https://reader031.fdocuments.net/reader031/viewer/2022030300/588127441a28ab00438b4921/html5/thumbnails/9.jpg)
FREEDOM
![Page 10: UX Alive Conference speaker is Ashwin Sodhi presentations](https://reader031.fdocuments.net/reader031/viewer/2022030300/588127441a28ab00438b4921/html5/thumbnails/10.jpg)
CONVENIENCE
![Page 11: UX Alive Conference speaker is Ashwin Sodhi presentations](https://reader031.fdocuments.net/reader031/viewer/2022030300/588127441a28ab00438b4921/html5/thumbnails/11.jpg)
Feeling Accomplished ! Celebrate ! “Woohoo!”
Feeling Uncertain ! Educate ! “Meet people like you”
TIP #2: Anticipate how your readers will feel—before they feel it.
![Page 12: UX Alive Conference speaker is Ashwin Sodhi presentations](https://reader031.fdocuments.net/reader031/viewer/2022030300/588127441a28ab00438b4921/html5/thumbnails/12.jpg)
Imagine a story that responds to the reader…
![Page 13: UX Alive Conference speaker is Ashwin Sodhi presentations](https://reader031.fdocuments.net/reader031/viewer/2022030300/588127441a28ab00438b4921/html5/thumbnails/13.jpg)
TIP #3: Get writers and designers to build the story together.
![Page 14: UX Alive Conference speaker is Ashwin Sodhi presentations](https://reader031.fdocuments.net/reader031/viewer/2022030300/588127441a28ab00438b4921/html5/thumbnails/14.jpg)
Build a Brand Playbook
_ Experience Principles _ Voice + Style Guidelines _ Examples & Messaging
![Page 16: UX Alive Conference speaker is Ashwin Sodhi presentations](https://reader031.fdocuments.net/reader031/viewer/2022030300/588127441a28ab00438b4921/html5/thumbnails/16.jpg)
Questions?