Social Media Transforms JournalismUWSMC Fall 2011

Pam Fleischer

“Mediamorphosis” - How News is AdaptingOnline newspaper or web newspaperTwitter, Facebook, Blogging

How News is AdaptingFacebook

Ticker: Live UpdatesSubscribeSearch Public UpdatesStorytelling & Breaking NewsNewsfeedEngagementVideo ChatLivestream App

A Paper’s Journey, A Reporter’s StorySeattle’s former print landscape

Hearst-owned Seattle Post-Intelligencer

The Seattle TimesReporter Profile

Graduated 2006Traditional trainingNight cop beat, politics and higher

education

Posts 8 Blogs a Day“User driven” – what you want to know not what you

should knowWriting based on what people are talking aboutHave a point of view – tone is importantCapture attention - create an experienceInspiring reaction makes a connection• Biggest challenge: Trying to Stand OutTime is everything

Tell a better story• Find a better story

Pick tools & know when to use them

What’s different for the reporter turned blogger?

Tools, Measurement, Revenue & InnovationTools

Storify.comFacebook (FB) high traffic

Measurement - Real time data on traffic on the site - page views

Omniture Google Analytics

RevenueLeverage the internet and their search prominenceDisplay advertising

InnovationNews on LocationGeekwireNY Times Project Cascade

Challenges/Risksaccuracy "getting the story fast, but

getting it right”Etiquette/professionalismburgeoning competition - non-

existent barrier to entrypressure to produce revenue challenge to find a “voice”, be uniqueuser adoptionbridging the on-line and in person

“touch” experience

References http

://www.studentpulse.com/articles/202/the-social-media-revolution-exploring-the-impact-on-journalism-and-news-media-organizations

http://www.columbia.edu/cu/21stC/issue-3.2/breecher.html

http://www.economist.com/blogs/theworldin2011/2010/11/wikileaks_and_future_newspaper

http://mashable.com/2010/05/14/nyt-paywall-january-2011/

http://mashable.com/2011/03/15/online-versus-newspaper-news/

http://mashable.com/2010/07/23/internet-journalism-survey/

http://seekingalpha.com/article/227141-on-the-future-of-newspapers-and-newsprint

http://www.niemanlab.org/2011/04/the-new-york-times-rd-lab-has-built-a-tool-that-explores-the-life-stories-take-in-the-social-space/