Uw online shop starten met Magento
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Transcript of Uw online shop starten met Magento
Uw online shop starten met Magento
10/11/2011
In samenwerking met PHPro, Combell en Magento
PHPro Bedrijfsvoorstelling
• Ik ben… Kevin Hereman
Partner, PHPro [email protected]
@PHProTweets
http://www.linkedin.com/in/kevinhereman
Geschiedenis
• Opgestart begin 2010 • Deel van Cronos – Xplore Group : PHP Competence
Center • Vandaag 18 PHP ontwikkelaars/analysten en verder
aan het groeien • Een professionele aanpak bieden op vlak van PHP
ontwikkelingen naar analogie mat de Java competentie centra binnen Xplore Group : – Dezelfde projectaanpak – Zelfde kwaliteitsstandaarden en testmethodes
Diensten en Oplossingen
• Dynamische websites en enterprise web applicaties
– Drupal CMS
– Zend Framework (Certified engineers in ons team)
– …
• E-commerce
– Magento, open source e-commerce platform
– Drupal met Ubercart Module
Over Magento
• Open Source E-commerce platform ontwikkeld in PHP – Gebaseerd op Zend Framework
– 3 versies: • Community Edition : Gratis
• Professional Edition : Licentie met support via Magento Partner, garantie en enkele extra features (zal binnenkort verdwijnen)
• Enterprise Edition : extra features + end to end support met SLA
• PHPro is Magento Silver Partner
Project Aanpak
• Intake meeting met de klant • Functionele Analyse (use cases & scenarios => functioneel
document) • Ontwikkelingsfase met regelmatige iteraties en feedback
momenten • Integratie proces • Oplevering (development -test – acceptance – production) • Training / Kennisoverdracht • Test periode met garantietermijn • Support (preventief, adaptief en corrigerend + bug tracking
tools) • Request for Changes
Project approach
• Ik ben… Pieter Caluwaerts
E-commerce Consultant, PHPro
Magento
@CaluTweets (#magento)
be.linkedin.com/in/pietercaluwaerts
• U bent?
Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed
Administration Permission System Roles and Users
Magento General Feature List CE
Web Services API for easy integration between Magento and any third-party application
Fully 100% customizable design using templates
Customer Groups
One-Click Upgrades
Content Management System for Informational Pages
Google Website Optimizer Integration for A/B and Multivariate Testing
Support for localization, multiple currencies and Tax rates
Configurable List of Allowed Countries
100% Search Engine Friendly
Google Site Map
Search Engine Friendly URL’s
URL Rewrites give full control of URL’s
Meta-information for products and categories
Auto-generated Site Map for display on site
Auto-Generated Popular Search Terms Page
Integrated with Google Analytics
Admin Dashboard for Report Overview
Sales Report
RSS feed for New Orders
Tax Report
Abandoned Shopping Cart Report
Best Viewed Products Report
Best Purchased Products Report
Low Stock Report
Search Terms Report
Product Reviews Report
RSS feed for New Reviews
Tags Report
RSS feed for New Tags
Coupon Usage Report
Total Sales Invoiced
Total Sales Refunded
Polls
Newsletter Management
Landing Page Tool for Campaigns
Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products
Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories
Free Shipping Options
Multi-Tier Pricing for quantity discounts
Bundled Products Options
Customer Group-specific pricing and group-specific tier pricing
Recently Viewed Products
Recently Compared Items
New Items Promotional Tool
Cross-sells in Shopping Cart
Up-sells on product pages
Send to a Friend for all visitors, or registered users only
Send Wishlist to a Friend by Email or RSS
RSS Feeds for New Products, New Specials and New Tags
Auto-generated Site Map
Google Site Map
One-Page Checkout
Integrated for real-time shipping rates
Configurable to authorize and charge, or authorize only and charge on creation of invoices
Integrated with Amazon Payments
Integrated with multiple PayPal gateways
Integrated with Authorize.net
Integrated with Google Checkout (Level 2) Saved Credit Card method for offline payments
Accept Checks/Money Orders
Accept Purchase Orders
Payment Extensions Available through Magento Connect
SSL security support for orders on both front-end and back-end
Guest Checkout and Checkout with account to use address book
Shopping Cart with tax and shipping estimates
Option for account creation at beginning of checkout
Accept gift messages per order and per item
Saved Shopping Carts with configurable expiration time
Shipping to multiple addresses in one order
On-site order tracking from customer accounts
Multiple shipments per order
Ability to specify allowed destination countries per method
Flat rate shipping per order
Flat rate shipping per item
Free Shipping
Table rates for weight and destination
Table rates for product sub-totals and destination
Table rates for number of items and destination Free
iPhone Optimized Theme
View, edit, create and fulfill orders from admin panel
Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
Print invoices and packing slips
Call Center (phone) order creation
Create re-orders for customers from administration panel
Email Notifications of Orders
RSS feed of New Orders
Contact Us form
Feature-rich Customer Accounts
Order History with Status Updates
Order Tracking from Account
Password Reset email from front-end and admin panel
Order and Account Update Emails
Customizable Order Emails
Create and Edit Orders from the Admin Panel
Order status and history
Re-orders from account
Recently ordered items
Address Book with unlimited addresses
Default Billing and Shipping addresses
Wishlist with ability to add comments
Email or Send RSS feed of Wishlist
Newsletter Subscription management
Product Reviews submitted
Product Tags submitted
Downloadable/Digital Products
Account Dashboard overview
Magento General Feature List CE
Inventory Management with Backordered items, Minimum and Maximum quantities
Batch Import and Export of catalog
Batch Updates to products in admin panel
Google Base Integration
Simple, Configurable (e.g. size, color, etc.), Bundled and Grouped Products
Virtual Products
Downloadable/Digital Products
Customer Personalized Products - upload text for embroidery, monogramming, etc.
Tax Rates per location, customer group and product type
Attribute Sets for quick product creation of different item types
Create Store-specific attributes on the fly
Media Manager with automatic image resizing and watermarking
Advanced Pricing Rules and support for Special Prices (see marketing tools) Search Results rewrites and redirects
Approve, Edit and Delete Product Tags
Approve, Edit and Delete Product Reviews
RSS feed for Low Inventory Alerts
Customer Personalized Products - Upload text for embroidery, monogramming, etc.
Customer Personalized Products – Upload Image
Customer Personalized Products – Select Date/Time options for products
Customer Sorting – Define Attributes for Customer Sorting on category (price, brand, etc.)
Multiple Images Per Product
Product Image Zoom-in Capability
Product Reviews
Related Products
Stock Availability
Multi-Tier Pricing Upsell
Product Option Selection
Grouped Products View
Add to Wishlist
Send to a Friend with Email
Layered / Faceted Navigation for filtering of products in categories
Layered / Faceted Navigation for filtering of products in search results
Flat Catalog Module for Improved Performance with large catalogs
Static Block tool to create category landing pages
Ability to assign designs on category and product level (unique design per product/category)
Configurable search with auto-suggested terms
Recently viewed products
Product comparisons
Recently compared products
Cross-sells, Up-sells and Related Items
Popular Search Terms Cloud
Filter by Product Tags Product Reviews
Product listing in grid or list format
Breadcrumbs
Magento General Feature List CE
• Concentreer u op de noodzakelijke zaken
Staar u niet blind op alle mogelijkheden
CMS REPORTS THEME
SALES MOBILE LOGISTICS
STOCK MARKETING CATALOG
MultiSite / MultiStore
Magento Installatie
Website 1
Store 1
StoreView StoreView
Store 2
Storeview
Website 2
Store 1
StoreView
Elke website heeft eigen winkelwagen, bevat customer data
Stores bevatten productendata
+ Klanten kunnen per website gescheiden worden, maar ook gedeeld worden over websites + Prijzen kunnen globaal worden ingesteld maar ook website-afhankelijk worden gemaakt ! Promoties kunnen niet per store worden afgescheiden ! Table rates kunnen niet per store worden afgescheiden
TIP Website niveau heeft meer vrijheid. Wel aparte winkelwagens
Taal gerelateerd
MultiSite / MultiStore
2 online winkels
Website 1
Store 1 Store 2
Website 1
Store 1 Store 2
Website 2
1 2
Winkelwagen wordt gedeeld door store 1 & 2 Promoties kunnen afzonderlijk worden geregeld
CATALOG
• Categorieën beheren
• Volgorde wijzigen (drag & drop)
• Categorie werkbalk:
Categorieen
• Producten baseren zich op attributenset
• Attributensets bestaan uit attributen
– Bijvoorbeeld voor een camera:
• Megapixel
• Flits of niet
• Zoomcapaciteit
• Batterijduur
• …
CATALOG Producten
CATALOG
• Producten opzoeken/bewerken
• Nieuwe producten toevoegen
Producten
Simple product
Bundled product
Grouped product Configurable product
Virtual product Downloadable product
CATALOG
• Producten kunnen via import/export in bulk worden geïmporteerd
– .csv formaat nodig, UTF8encoded
– Niet-simpele producten moeten achteraf worden gefinaliseerd
Producten
STOCK
In Voorraad Niet in voorraad
Product zichtbaar
Product niet zichtbaar
Backorder Geen
Backorder
MARKETING
Prijzen & Korting
Product niveau
Shop niveau
Catalog Price Rules Special Price Free shipping
Shopping Cart Rules Tier Price Buy X, Get Y free
Reviews Related Products Cross-sell
Tags Upsell Gift option
URL Rewrite Mgt Compare list Polls
Wishlist Search Terms Landing pages
TIP Cron jobs activeren voor de catalog price rules
LOGISTICS
1 bedrag of percentage (per order of per item)
bedrag per schaal (gewicht, prijs of aantal) per land
gratis verzending algemeen
via Gateway URL
Allow Shipping to Multiple Addresses
Add To Cart Winkelwagen Checkout PSP (Ogone)
Orders Invoice Shipment Credit Memo
@
@ @ @
SALES
@ : Transactionele emails
PDF afdruk Track&Trace Offline refund
MOBILE
EIGEN APP BROWSER THEME + m.webshop.be
MAGENTO MOBILE NIETS
• Default page layouts:
THEME
Bron: Magento U
• Designs kan je tijdsgebonden veranderen
• Per categorie / product kan je designs overrulen
• Packages/themes moeten worden opgeladen in de mappenstructuur van Magento
THEME
• Static Block
– Kunnen geladen worden bij de categorieën
– Kunnen geladen worden op pagina’s adv widgets
• CMS pagina’s
– Kunnen gebruikt worden als landingspagina (in samenwerking met URL rewrites)
– Page Layout en Theme kan gekozen worden
CMS
REPORTS
• Diverse rapporten
• Interessant voor marketing (account belonen):
– Customers
– Reviews
– Tags
MAGENTO ENTERPRISE
• Gift Registry – Geboortenlijsten, verjaardagslijsten, …
– Publiek of prive
– Delen van lijsten
• Gift Cards – Verkrijgen en verzenden naar vrienden
• Gift Wrapping – Verpakking aan een meerprijs
• Customer Attributes Management – Eigen klantenattributen definieren (bv # kinderen)
• Limited Access/ Website restriction: Frontend & Backend – Partners kunnen uw websites beheren naar content toe (backend)
– Bepaalde klantengroepen kunnen meerdere websites/producten zien(frontend)
MAGENTO ENTERPRISE
• Automated email reminders
– Shopping cart en Wishlist condities voor email reminders (bv verlaten winkelwagens ouder dan 30dagen)
• Content Merging and Staging
– Werk aan updates van je content en schedule de gewenste update
– Rol vorige versies van content terug
• Logging of backend actions
• Customer Store Credit
– Wordt aanzien als betaalmethode
MAGENTO ENTERPRISE
• Catalog events + Private Sales
• Reward Point System – Klanten belonen met punten bij acties: review
schrijven, aankopen, registreren, …
– Exchange rate instellen tussen punten en euro
• SOLR Search + Full Page Caching
Verdere integratiemogelijkheden
http://www.magentocommerce.com/magento-connect/
…
• OneStepCheckout
– Afrekenen in 1 stap
PLUGINS
• Tax / VAT ID Validation
– Check op echtheid met DB EU
– B2B kan in andere customer group worden gezet
PLUGINS
• Magentweet
– Overzicht tweets
PLUGINS
• Enhanced Admin Product Grid
– Eigen attributen in overzicht
PLUGINS
Binnenkort:
• Translate module PHPro – Zoeken op niet vertaalde strings
– Zowel frontend als backend
– Zoeken per storeview
PLUGINS
• Integratiemodule met bpost shipping Manager