UW-EC PRSSA
-
Upload
laurie-boettcher -
Category
Education
-
view
430 -
download
0
description
Transcript of UW-EC PRSSA
©Copyright Laurie Boettcher 2011
for College Students
©Copyright Laurie Boettcher 2011
How many of you . . .
©Copyright Laurie Boettcher 2011
1. What is LinkedIn®?
In our brief session today, we’re going to talk about:
©Copyright Laurie Boettcher 2011
1. What is LinkedIn®?
2. Setting up an account
In our brief session today, we’re going to talk about:
©Copyright Laurie Boettcher 2011
1. What is LinkedIn®?
2. Setting up an account
3. Recommendations
In our brief session today, we’re going to talk about:
©Copyright Laurie Boettcher 2011
1. What is LinkedIn®?
2. Setting up an account
3. Recommendations
4. Contacts
In our brief session today, we’re going to talk about:
©Copyright Laurie Boettcher 2011
1. What is LinkedIn®?
2. Setting up an account
3. Recommendations
4. Contacts
5. Groups
In our brief session today, we’re going to talk about:
©Copyright Laurie Boettcher 2011
1. What is LinkedIn®?
2. Setting up an account
3. Recommendations
4. Contacts
5. Groups
6. Jobs
In our brief session today, we’re going to talk about:
©Copyright Laurie Boettcher 2011
©Copyright Laurie Boettcher 2011
What is ?Founded by Reid Hoffman in May 2003.
©Copyright Laurie Boettcher 2011
LinkedIn® is the most
widely used business-
networking site on the planet.
With over 90 million users in 200 countries,
©Copyright Laurie Boettcher 2011
Why?
©Copyright Laurie Boettcher 2011
©Copyright Laurie Boettcher 2011
www.linkedin.com
Setting up an account.
©Copyright Laurie Boettcher 2011
©Copyright Laurie Boettcher 2011
Start editing at the top and work your way down.
©Copyright Laurie Boettcher 2011
The headline is the first thing hiring managers see. Make it great.
©Copyright Laurie Boettcher 2011
The biggest make mistake people make is not including a professional picture.
©Copyright Laurie Boettcher 2011
Make your photo
and headline a great reflection of you.
©Copyright Laurie Boettcher 2011
Enter up to three relevant business web sites.
Include your e-portfolio, blog, whatever demonstrates the caliber of your work.
©Copyright Laurie Boettcher 2011
Add your Twitter account.
©Copyright Laurie Boettcher 2011
Customize your public profile URL.
©Copyright Laurie Boettcher 2011
Our chance to highlight who we are and what we have to offer.
©Copyright Laurie Boettcher 2011
DON’T copy andpaste your resume. Briefly describe your what you did for the company.
©Copyright Laurie Boettcher 2011
Include all education, degrees, certification, and training.
©Copyright Laurie Boettcher 2011
Tell about professional organizations and community involvement to show our character outside of business.
©Copyright Laurie Boettcher 2011
Make sure to include contact information.
Our settings allow us to control who sees this information.
©Copyright Laurie Boettcher 2011
Contact Settings let employers know the types of jobs we would consider.
©Copyright Laurie Boettcher 2011
View My Profile allows us to see how our connections see our profiles.
©Copyright Laurie Boettcher 2011
©Copyright Laurie Boettcher 2011
Settings allow you to have control over your profile.
©Copyright Laurie Boettcher 2011
The boxes you check determine what potential employers can see about you without having to be your connection.
©Copyright Laurie Boettcher 2011
Recommendations
Our account is not ‘complete’ without three recommendations.
©Copyright Laurie Boettcher 2011
Do NOT use the canned request. We are asking someone to endorse our work, be personal.
©Copyright Laurie Boettcher 2011
The best way to attract recommendations is to give them.
BUT, only give them when they are deserved.
©Copyright Laurie Boettcher 2011
Most companies do not authorize managers/supervisors to give,
recommendations on LinkedIn®.
A terminated employee may use favorable recommendations
on LinkedIn® in a lawsuit.
©Copyright Laurie Boettcher 2011
Contacts
©Copyright Laurie Boettcher 2011
Invite connections only when our profile is complete. Fully complete.
Who do we connect with?
Co-workers (current and former), clients, vendors, former employers, fellow professionals, and credible friends and family members.
Remember, this is a professional representation of yourself. Who you acquaint yourself with is critical.
©Copyright Laurie Boettcher 2011
©Copyright Laurie Boettcher 2011
©Copyright Laurie Boettcher 2011
Do NOT use the canned LinkedIn invitation ‘personal note.’
Greet, remind how you know each other, and give a reason why to connect.
©Copyright Laurie Boettcher 2011
If 5 people say they don’t know you, you get blacklisted and can no longer invite people by name.
©Copyright Laurie Boettcher 2011
Manage your contacts with notes.
©Copyright Laurie Boettcher 2011
Do this by going to a contact’s profile and entering info in ‘Notes.’
©Copyright Laurie Boettcher 2011
Groups
©Copyright Laurie Boettcher 2011
Join groups related to your profession, interests, industry, and clients.
©Copyright Laurie Boettcher 2011
©Copyright Laurie Boettcher 2011
Jobs
©Copyright Laurie Boettcher 2011
©Copyright Laurie Boettcher 2011
©Copyright Laurie Boettcher 2011
©Copyright Laurie Boettcher 2011
Groups are an excellent way to hear about job opportunities.
Posting jobs costs money, whereas groups can post for free.
©Copyright Laurie Boettcher 2011
©Copyright Laurie Boettcher 2011
Laurie BoettcherAddress
Phone • E-mailwww.linkedin.com/in/laurieboettcher
©Copyright Laurie Boettcher 2011
©Copyright Laurie Boettcher 2011
©Copyright Laurie Boettcher 2011
Questions?