uVizz - The Solution to the Social Network Advertising Problem

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The Solution to the Social Network Advertising Problem Launching June 15, 2009

Transcript of uVizz - The Solution to the Social Network Advertising Problem

Page 1: uVizz - The Solution to the Social Network Advertising Problem

The Solution to the Social Network Advertising Problem

Launching June 15, 2009

Page 2: uVizz - The Solution to the Social Network Advertising Problem

Social networks have hundreds of millions of users

but very few of them click on ads

Page 3: uVizz - The Solution to the Social Network Advertising Problem

For every 10,000 times an ad is shown on Facebook, it’s only clicked 8 times.

That’s a click-thru rate of just 0.08%.

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Why Aren’t They Clicking?

People are there to interact with friends

Ads aren’t relevant

The ads don’t engage the users

Some ads violate privacy and control

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What Will Make Them Click?

Advertising on social networks must engage

the users

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What Will Make Them Click?

Users must be rewarded for their roles in the advertising process

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What Will Make Them Click?

Advertising must maintain the highest level of user

privacy and control

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So What’s uVizz?

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How uVizz Solves the Problem

Advertisers create the campaigns -- they choose how much they’ll pay for someone to create a video and refer it to a friend.

#1

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How uVizz Solves the Problem

Ads are created by the users. Video quality doesn’t matter -- it’s all about the message.

#2

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How uVizz Solves the Problem

The ads spread across social networks. Those who create and refer the ads are compensated when they’re viewed.

#3

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The Viral Spread

Videos are shared with friends based on interests

Users who SPAM damage their relationships

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The uVizz advantage for social network users

Restores privacy and control within social networks

Leverages the users’ desire for creative expression

Monetizes video creation and ad referrals

Users only view ads that interest them

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The uVizz Advantage for Advertisers

Locks in the cost of an actual user exposure

Pay only for views that match demographic requirements

Ads are referred between users during social network conversations -- meets users’ privacy and control demands

Unprecedented reports database -- 100% transparency in advertising

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Contact us at uVizz.comLaunching June 15, 2009