uVizz - The Solution to the Social Network Advertising Problem
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Transcript of uVizz - The Solution to the Social Network Advertising Problem
The Solution to the Social Network Advertising Problem
Launching June 15, 2009
Social networks have hundreds of millions of users
but very few of them click on ads
For every 10,000 times an ad is shown on Facebook, it’s only clicked 8 times.
That’s a click-thru rate of just 0.08%.
Why Aren’t They Clicking?
People are there to interact with friends
Ads aren’t relevant
The ads don’t engage the users
Some ads violate privacy and control
What Will Make Them Click?
Advertising on social networks must engage
the users
What Will Make Them Click?
Users must be rewarded for their roles in the advertising process
What Will Make Them Click?
Advertising must maintain the highest level of user
privacy and control
So What’s uVizz?
How uVizz Solves the Problem
Advertisers create the campaigns -- they choose how much they’ll pay for someone to create a video and refer it to a friend.
#1
How uVizz Solves the Problem
Ads are created by the users. Video quality doesn’t matter -- it’s all about the message.
#2
How uVizz Solves the Problem
The ads spread across social networks. Those who create and refer the ads are compensated when they’re viewed.
#3
The Viral Spread
Videos are shared with friends based on interests
Users who SPAM damage their relationships
The uVizz advantage for social network users
Restores privacy and control within social networks
Leverages the users’ desire for creative expression
Monetizes video creation and ad referrals
Users only view ads that interest them
The uVizz Advantage for Advertisers
Locks in the cost of an actual user exposure
Pay only for views that match demographic requirements
Ads are referred between users during social network conversations -- meets users’ privacy and control demands
Unprecedented reports database -- 100% transparency in advertising
Contact us at uVizz.comLaunching June 15, 2009