Utilizing The Social Graph to Surface Relevant Conversations - Defrag09

04/18/23Utilizing the Social Graph to Surface Relevant Conversations

http://www.chatterboxhq.com

2ChatterBox – http://www.chatterboxhq.com

It’s Your Social Web. Engage It.

Problem: Too Much Content… Lost Opportunity

Conversation Overload

•In the beginning information was localized

•Overwhelming amount of content

•Disparate social networks

•No system intelligence



The Solution: Leverage Your Social Graph

• Network of relationships

• “Six degrees of separation”

• People represent the nodes

• Connections represent the relationships

• Direct or Indirect Relationships

• Interest-based Relationships

• Tagging the type of relationship important

• The further out the greater the randomnessSpouse

Colleague

Trains



Example Social Graphs

Map of Twitter RelationshipsTweeterbrowser - http://www.tweeterbrowser.com/

Map based up 102nd Session Senate VotingJanuary 3, 1991, to January 3, 1993O’Reilly Gov2.0 Summit Presentation - http://bitly.com/OujpP

Relationship Based Interest Based



Access vs. Trust: AND Personal Preferences

Predicting the Influence of Network Structure on Trust in Knowledge Communities: Addressing the Interconnectedness of Four Network Principles and TrustM. Max Evans and Anthony K.P. Wensleyhttp://www.ejkm.com/volume-7/v7-1/Evans_and_Wensley.pdf

Learning to Recommend with Social Trust EnsembleHao Ma, Irwin King and Michael R. Lyuhttp://appsrv.cse.cuhk.edu.hk/~hma/Paper_SigIR09_Hao.pdf



Context: All Relationships Are Not Equal

New customer question

New customer question

I like this book

I like this book

X

✓My

favorite coffee is

X

My favorite coffee is

X

✓The coffee

machine is out of filters

The coffee machine is out

of filters X



Finding Conversations: Key Inputs

• Personal Preferences

• Topics of Interest

• System Feedback

• Network Relationship

• Context

• Degree of Separation

• Conversation Buzz

• Number of Mentions

• Correlation to Interests

Conversations I Care About



Summary

• Social applications greatly expand access to information

• Signal-to-noise ratio complicates finding relevant conversations

• Leverage relationships to surface identity and interest-based conversations

• Context is important

• User feedback is critical

• Just ask! Most people in your network want to help

• Challenge is for the systems to now catch up



Thanks For Your TimeTodd Clayton

[email protected]

@tclayton

[email protected]

www.chatterboxhq.com@chatterboxapp

Utilizing The Social Graph to Surface Relevant Conversations - Defrag09

Technology

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