Utilizing Social Media Strategies to Engage CitizensPTSD. There are new types of therapy other than...

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Utilizing Social Media Utilizing Social Media Strategies to Engage Citizens Strategies to Engage Citizens Veterans Health Administration Veterans Health Administration January 2010 January 2010

Transcript of Utilizing Social Media Strategies to Engage CitizensPTSD. There are new types of therapy other than...

Page 1: Utilizing Social Media Strategies to Engage CitizensPTSD. There are new types of therapy other than the traditional -talk therapy. that is faster and much more effective. Studies have

Utilizing Social Media Utilizing Social Media Strategies to Engage Citizens Strategies to Engage Citizens

Veterans Health AdministrationVeterans Health AdministrationJanuary 2010January 2010

Page 2: Utilizing Social Media Strategies to Engage CitizensPTSD. There are new types of therapy other than the traditional -talk therapy. that is faster and much more effective. Studies have

VA OverviewVA Overview

Department of Veterans Affairs

(VA)

Veterans Health Administration

(VHA)

Veterans Benefits

Administration (VBA)

National Cemetery

Administration (NCA)

Page 3: Utilizing Social Media Strategies to Engage CitizensPTSD. There are new types of therapy other than the traditional -talk therapy. that is faster and much more effective. Studies have

VHA ScopeVHA Scope

•• 153 Hospitals153 Hospitals

•• 800+ Clinics800+ Clinics

•• 135 Community Living Centers135 Community Living Centers

•• 209 Vet Centers209 Vet Centers

Page 4: Utilizing Social Media Strategies to Engage CitizensPTSD. There are new types of therapy other than the traditional -talk therapy. that is faster and much more effective. Studies have

Social Media GoalsSocial Media Goals

OutreachOutreach–– TransparencyTransparency

–– ParticipationParticipation

–– CollaborationCollaboration

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Page 6: Utilizing Social Media Strategies to Engage CitizensPTSD. There are new types of therapy other than the traditional -talk therapy. that is faster and much more effective. Studies have

Suicide PreventionSuicide Prevention

Saving a LifeSaving a LifeCall CenterCall CenterChat RoomChat RoomSkypeSkypeBlogBlog

Page 7: Utilizing Social Media Strategies to Engage CitizensPTSD. There are new types of therapy other than the traditional -talk therapy. that is faster and much more effective. Studies have

TransparencyTransparency

Hospital CompareHospital CompareInspector General ReportsInspector General ReportsAdministrative Review BoardsAdministrative Review Boards

Page 8: Utilizing Social Media Strategies to Engage CitizensPTSD. There are new types of therapy other than the traditional -talk therapy. that is faster and much more effective. Studies have

Internet BlogsInternet Blogs

http://www.blogs.va.gov/ReturningServiceMembers/index.cfm/2009/1/16/Welcome-Home
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VHA on YouTubeVHA on YouTube

http://www.youtube.com/user/veteranshealthadmin
http://userlogos.org/node/8619
Page 10: Utilizing Social Media Strategies to Engage CitizensPTSD. There are new types of therapy other than the traditional -talk therapy. that is faster and much more effective. Studies have

VHAVHA’’ss FacebookFacebook page:page:facebook.com/VeteransHealthfacebook.com/VeteransHealth

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VHA on VHA on facebookfacebook

http://www.facebook.com/VeteransHealth
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Use of Use of facebookfacebook

Why?Why?Part of a multifaceted approachPart of a multifaceted approach

facebookfacebook/Twitter/YouTube/VHA website/Twitter/YouTube/VHA website

Different audienceDifferent audienceNot bureaucraticNot bureaucratic

Who?Who?Medical CentersMedical CentersEventsEvents

Page 13: Utilizing Social Media Strategies to Engage CitizensPTSD. There are new types of therapy other than the traditional -talk therapy. that is faster and much more effective. Studies have

VHA on TwitterVHA on Twitter

http://twitter.com/veteranshealth
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TwitterTwitter

twitter.com/VeteransHealthtwitter.com/VeteransHealth

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Other Social Media VenuesOther Social Media Venues

CraigsListCraigsList -- USH job announcementUSH job announcement

Monster Monster –– veteran enrollmentveteran enrollment

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Virtual WorldsVirtual Worlds

Simulated EnvironmentSimulated EnvironmentAvatarsAvatarsLearningLearningFunFun

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Why?Why?

BusinessBusinessInteractiveInteractive24/724/7

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Second Life VA IslandSecond Life VA Island

10,000 Feet

Memorial Garden Ski Lodge

Conference Center

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Questions?Questions?

Email: Email: [email protected]@va.govWebsite: Website: http://http://vaww.va.gov/webcomvaww.va.gov/webcomOffice Phone Number:Office Phone Number:(202) 266(202) 266--45904590

mailto:[email protected]
http://vaww.va.gov/webcom
http://vaww.va.gov/webcom

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