Utilizing corporate assets: acceleration and incubation at Scout24 - Stefan Lemper
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Transcript of Utilizing corporate assets: acceleration and incubation at Scout24 - Stefan Lemper
www.scout24.com
www.scout24.com
Cologne | August,26th 2013 | Stefan Lemper
Utilizing Corporate Assets Acceleration and Incubation at Scout24
Scout24 Group One of Europe's leading corporate groups of online market places
History of Starting Up New Ideas
1998 Scout24 was founded by Joachim Schoss und Christian Mangstl 1999 Official launch of two portals AutoScout24 und ImmobilienScout24 2000 Launch of FinanceScout24, JobScout24, FriendScout24, GesundheitsScout24 and ShoppingScout24 2002 Launch of TravelScout24 2004 T-Online International AG acquires Scout24 2005 Launch of ElectronicScout24 2009 Launch of iPhone Apps „AutoScout24 to go" and "ImmoScout24". 2010 ImmobilienScout24 launches its startup incubator YOU IS NOW in Berlin 2012 YOU IS NOW opens in Munich, at the official HQ of the Scout24 group
We know what Startup Life really means…
Seite 4
Analysis: Relevant Strenghts for Supporting Startups Why should we run an incubator…
Market know how and reach
Online DNA & innovative culture
Track record to build online brands
Marketing & scaling is core competence
Core know how and competences are centralized and accessable
YOU IS NOW | Stefan Lemper
Our Offering at YOU IS NOW
Strategic value put into productized and quantified packages optimized for
startups
Goals for
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New Products, Markets & Models
• Ideas from internal and external sources
• Access to new/additional business
• New Monetization
Know How Transfer
• Between Scout and Start Ups vice versa
• In terms of markets, technology, tools…
Image/Employer Branding
• Younger & more innovative
• Attractiveness for new employees
• Leverage Berlin and Munich
RoI • New revenue streams
• Higher monetization of current user base
• Increase in valuation
YOU IS NOW | Stefan Lemper
Scope of YOU IS NOW Munich
Leveraging internal and external ideas for existing as well as new markets
Examples
MyCleaner Mobile Car Cleaning
YOU IS NOW | Stefan Lemper
Next Steps
• Further integrations & optimization
• New contacts to corporate customers
Mentoring/ Network Scaling Reach
•Integration & banner
campaigns on
AutoScout24
•Co-branding
•Online marketing: SEO, SEM,
ad creation, usability
•Development: Design, Coding, etc.
•Mentoring from AS24 MD
•PR: Press release YOU IS
NOW and AS24 with
mycleaner as partner
myCleaner Promotion Event Press Reviews
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YOU IS NOW | Stefan Lemper
Thanks