Utilizacion de Big Data - Paco Bermejo
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Transcript of Utilizacion de Big Data - Paco Bermejo
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Utilización de Big Data en el sector turístico Oracle Big Data Platform
19 de Febrero de 2015
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Big Data = The Rise of Data Capital Companies Use Data Capital Everywhere
44%
Customer Experience
30%
Operational Efficiency
26%
New Business Models
Source: Sloan Review, MIT 2013
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Personalize customer offering and better internal decision support
Online Travel Agency
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Extreme Search and Featured Result, new products/services to ease searches provide more value to customers
Travel
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Improved, faster and personalized Revenue Management System by Advanced Analytics
Hospitality
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Casos de uso de la tecnología Big Data en el sector turístico
Travel Distribution
External Sources
Better Decision Support
New Products/ Services
Better Customer
Relationship
Faster Analytical Response
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Casos de uso de la tecnología Big Data en el sector turístico
Travel Distribution
External Sources
Better Decision Support
New Products/ Services
Better Customer
Relationship
Faster Analytical Response
• Travel distribution es uno de los aspectos de la industria más intenso en la generación de información
• Cubre todo lo relacionado con un paquete turístico, desde los tickets de avión hasta el alquiler de vehículos, habitaciones de hotel y más
• Múltiples proveedores en una única transacción
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Casos de uso de la tecnología Big Data en el sector turístico
External Sources
Travel Distribution Better
Decision Support
New Products/ Services
Better Customer
Relationship
Faster Analytical Response
• External sources son proveedores de información relacionadas con la actividad de la compañía del sector
• Datos estadísticos, demográficos, redes sociales, meteorológicos, de suministradores energéticos
• Algunas organizaciones incluso se plantean convertirse a sí mismos en fuentes externas de información como valor añadido
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Casos de uso de la tecnología Big Data en el sector turístico
Better Decision Support
Travel Distribution
External Sources
New Products/ Services
Better Customer
Relationship
Faster Analytical Response
• Acelerar la toma de decisiones con más y mejor información interna y externa
• Mejorar la eficiencia interna y la seguridad
• Realizar forecasting de la demanda de los clientes en base a fuentes externas como por ejemplo situación macroeconómica o predicciones de tiempo
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Casos de uso de la tecnología Big Data en el sector turístico
Better Decision Support
Travel Distribution
External Sources
New Products/ Services
Better Customer
Relationship
Faster Analytical Response
• Preferencias en cuanto a destinos, compañía aérea, servicios de valor añadido (ancillary)
• Según Facebook cuanto más personalizado es la oferta (ad) hay 8 veces más probabilidad de que el cliente se interese por ella (click)
• Social marketing como herramienta de relación con clientes para agencias online
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Casos de uso de la tecnología Big Data en el sector turístico
Better Decision Support
Travel Distribution
External Sources
New Products/ Services
Better Customer
Relationship
Faster Analytical Response
• Nuevos productos o funcionalidades para garantizar la posibilidad de venta
• Mejora de la experiencia de búsqueda
• Más fácil y personalizado, mayor posibilidades de venta
Amadeus – Extreme Search, Featured Results
Kayak – Precio predictivo en base a A/B testing
Hipmunk – Rating de vuelos y hoteles
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Casos de uso de la tecnología Big Data en el sector turístico
Better Decision Support
Travel Distribution
External Sources
New Products/ Services
Better Customer
Relationship
Faster Analytical Response
• La tecnología Big Data buscar ofrecer el mejor ratio de precio vs rendimiento frente a paradigmas más tradicionales
• Muy importante en un sector donde el margen operativo es bastante reducido
• Confiar en appliances de alto rendimiento con bajo coste de adquisición, menor coste de la propiedad y un menor time-to-market
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
La Estrategia Big Data de Oracle
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
The Rise of Data Capital will require a
Fully Integrated 4th Generation
Data Architecture Act
Discover & Predict
Capture Transactions
& Events
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Execution
Innovation
4th Generation Data Architecture for Big Data
Enterprise Data
Other Data Sources Business
Analytics
Discovery Lab
Data Streams
Event Engine
Data Warehous
e
Data Reservoir
Business Applications
S112 $1123
Actionable
Events
Actionable
Information
Actionable
Insights
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle Big Data Integration and Governance Ingest, Transform and Govern
Transform & Govern Ingest
• Runs Natively in Hadoop
• Real-time streaming supports Kafka, Storm, Spark via Oracle GoldenGate
• Data validation and cleansing, metadata management, business glossary
• Leverages: Spark, Pig, Oozie, MapReduce…
• Optimized for Oracle Engineered Systems
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle Big Data SQL: One fast query on all your data Oracle Smart Scan on Hadoop inspired by Exadata
Big Data Customer Experience
• Customer table in database
• Subset of customers with overdue accounts moved to database server
• Web log data in Hadoop
• Subset of customers who have accessed online account information moved to database server
• No application changes required
• Existing security policies extended to Hadoop & NoSQL
Oracle Big Data SQL
CUSTOMERS WEB_LOGS
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Govern and Secure Your Data With Oracle Hadoop, NoSQL & Relational
• BDA Capability – Authentication through Kerberos
– Authorization through Apache Sentry
– Auditing through Oracle Audit Vault
– Encryption for Data-at-Rest
– Network Encryption
• Big Data SQL adds – Advanced Security on Hadoop & NoSQL
• Redaction
– Virtual Private Database • Fine-grain Access Control
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
• OBIEE
– Query & Report on Hadoop, NoSQL & Relational
– Certified with 12c & Big Data SQL
• Endeca – Use and extend your existing
investment
• Exalytics
– Certified with 12c & Big Data SQL
– Install Exalytics into BDA Starter Rack
Extend Oracle Business Analytics with Big Data
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 22
Oracle Big
Data
Discovery In preview
Share
Find
Discover Transform
Explore
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Announcing the X5 Generation of Engineered Systems Extending Oracle’s Market Leadership
SuperCluster
T5-8
SuperCluster
M6-32
Big Memory
Machine
Exadata
Database
Machine
Big Data
Appliance
Zero Data
Loss
Recovery
Appliance
Database
Appliance
Exalogic
Elastic
Cloud
Virtual
Compute
Appliance
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New X5 Generation Systems Shipping with Exadata X5 Storage
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle Big Data Cloud Services
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle Big Data Cloud Service Overview
Object Storage Cloud
Service
Hadoop BDA Cloud Service
Event Data
Social Data
Enterprise Data Data Warehouse
(Exadata as a Service)
Data Enrichment Cloud Service
Oracle BI Cloud Service
Oracle Big Data Discovery Cloud
Service
Kakfa Queues Data Stream Processor
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Summary
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Faster, Lower Cost, Less Risk
Summary: Oracle’s Information Management Heritage
Enterprise Productivity
Disruptive Technology
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