Utell orbitz webex v2
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Transcript of Utell orbitz webex v2
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Utell – Orbitz Worldwide Overview
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Agenda
• Orbitz Worldwide Overview
• Global Online Travel Landscape
• Opportunities
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ORBITZ WORLDWIDE OVERVIEW
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$11.5B Bookings
140+ Countries
1,500 Employees 16 Languages18M Visitors / mo.
Orbitz Worldwide Brands
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Key Points of Sale – Americas
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Key Points of Sale – International
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Increasing International Mix
2009 2010 20110%
10%
20%
30%
21%
23%
29%
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Industry Leading Global Technology Platform
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A Leading Managed Travel Provider
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Source: OWW Internal Data – growth trends using base year 2008
2009 2010 20110%
10%
20%
30%
40%
50%
60%Room Nights
Growth Trends
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Business Advantage
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Private label distribution channel has grown impressively and represents significant growth opportunity
2009 2010 2011
2 year CAGR 55%
U.S. Private Label Distribution Channel Room Nights
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OWW Distribution: New Partner in 2012
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ONLINE TRAVEL LANDSCAPE
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Global Travel Market & Online Share ($B)
Source: PhoCusWright, Global Online Travel Overview Second Edition
2009 2010 2011 2012$0
$100
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
28% 30% 31% 33%
+6%+6%
+7%
+11%+10%
+13%
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Brand or Channel Monthly Unique Visitors (000)
Expedia 19,367Priceline 12,732
Orbitz Worldwide 10,881Southwest Airlines 8,586
Kayak 7,251Fareportal Media Group 6,491
Travelocity 6,405Delta Airlines 5,512
Marriott 5,436AOL Travel 5,237
Monthly Unique Visitors
Source: comScore, April 2012
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63%37%
2010 Actual 2012 Estimated
63%
37%
Third Party Bookings Remain Consistent
Source: PhoCusWright, Global Online Travel Overview Second Edition
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Less Than Half of OTA Shoppers Actually Book on OTAs
Other
Retail Agency Call Center
Retail Agency Website
Supplier Call Center
Supplier.com
OTA
6%
4%
5%
7%
31%
47%
Source: PhoCusWright, 2010
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OPPORTUNITIES
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Importance of Promotions
Americas APAC EMEA0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
With Promotion No Promotion
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Importance of Packaging
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Package Mix by Region
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Opportunities: Global Brands with Global Reach
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Merchandising and Point of Sale: Leverage Our Base
Private Label
Promotions
Corporate Travel
Partner Marketi
ng
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Global Merchandising
Site-Wide and Flash Sales
Twitter Giveaways
Facebook Contests
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Global Merchandising – Insider Steals
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Global Merchandising – Mobile Steals
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Performance Marketing Programs
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Three Main Takeaways
• Global brands and reach
• Broad and diverse Merchandising capabilities
• Importance of promotions and packages
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Thank you for your partnership