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Transcript of Utah Global Forum
UTAHGLOBALFORUMPRESENTED BY
GOVERNOR GARY R. HERBERT
September 24, 2014Salt Lake City, Utah
UtahGlobalForum.com
Partner Benefits
@UtahGlobalForum
UtahGlobalForum
Utah Global Forum
UTAH GLOBAL FORUM
September 24, 2014Salt Palace Convention Center
UtahGlobalForum.com
MEXICOTHE UTAH GLOBAL FORUM WILL HELP BUSINESSES
EXPORT SUCCESSFULLY AND ADAPT TO TODAY’S GLOBAL
MARKETPLACE AND SUCCEED IN UNTAPPED MARKETS.
There are more than seven billion potential customers in the world, and 2.4
billion of them are online. How many of those customers are yours? How
many can you reach today?
The opportunity for any business to expand into the global marketplace
has never been easier. E-commerce has redefined business borders and
business owners are no longer confined by city, stat or country borders.
Today, expanding your sales abroad enhances your bottom-line.
The Utah Global Forum will facilitate the dialogue on how businesses can
expand beyond local borders and develop a strategy of expansion into the
global marketplace through importing opportunities and service exports.
The program offers an incredible breadth of content, bringing experts
from across industry, all with a single objective: move Utah businesses
to the global business stage to meet the challenges of today’s business
environment.
The Utah Global Forum will also create a special focus on Foreign Direct
Investment (FDI) into Utah. FDI represents an opportunity to become more
actively involved in international business activities for all sizes of business.
As such, it may take many forms, such as a direct acquisition, construction
of facilities, or investment in a joint venture or strategic alliance with a local
firm with technology or licensing of intellectual property.
During the last two decades, Utah’s export growth to Mexico has been 30 percent higher than the rest of the world.
The number of Latino-owned businesses in Utah skyrocketed by 78 percent between 2002 and 2007 to 9,238, with 5,339 of them being owned by Mexicans or Mexican descendants, about twice as fast as national levels.
“I have set the goal to increase our value-added exports to $9 billion by the end of 2015. We will accomplish this goal with continued outreach to big businesses as well as smaller start-ups -- businesses along the Wasatch Front as well as those in rural Utah.”
Governor Gary R. HerbertState of the State, January 2014
MEXICO
EUROPE
MIDDLE EAST
CHINAThe United Kingdom is the largest market in the world for Utah exports totaling more than $6 billion in 2012 alone.
U.S. exports of goods and services totaled $2.1 trillion in 2011. Exports are a growing and substantial part of the U.S. economy, accounting for 13.8 percent of our nation’s GDP.
With 95% of the world’s customers living outside the United States and less than one percent of our small businesses selling abroad, our small business are missing out on lucrative opportunities to find their new customers, expand their business and create new higher-paying American jobs.
Utah has experienced strong economic growth related to international trade. From 2008 to 2012, Utah’s exports grew by 85.15% (compared to the national average of 20.1%). Previously Utah saw triple digit exports to targeted international markets. These exports help fuel job creation in Utah, especially for small and medium-sized businesses.
“The economy of the future
requires that American
businesses compete and win
in the global marketplace.”
Francisco SanchezUndersecretary of Commerce for International Trade U.S. Department of Commerce, International Trade Administration (2012)
Our mission is simple:
Increase trade and investment in Utah business from around the world.
The Utah Global Forum is the state’s premiere international event to help Utah’s business community expand overseas while showcasing what makes our State great for foreign investment interests.
UTAH GLOBAL FORUM
DRIVING VALUES
PROGRESSIVEUGF prides itself on being a cutting-edge forum for the State, attracting a broad and diverse domestic and international business audience.
PERSONALIZEDUGF is designed to give attendees the opportunity to make the event their own so they get what they need for their business.
ENGAGEMENTUGF will ensure that the day long event isn’t just a one way street, but a deliberate conversation between speakers and attendees.
INSPIRINGUGF promises to deliver on inspiring the audience to act towards increasing trade or investment globally.
START PLANNING TO SELL ABROAD. THE BUSINESS OF EXPORTERS GROWS FASTER THAN THE BUSINESS OF NON-EXPORTERS.
As the producing partner of the Utah Global Forum the Governor’s Office
of Economic Development - GOED - through its International Trade and
Diplomacy Office is committed to helping Utah businesses break down
barriers and navigate the international exporting environment through
events, trade missions, group training and individualized assistance.
95% OF YOUR CUSTOMERS ARE OUTSIDE OF AMERICA.
Opening Address
Export Readiness Laurel Delaney, Global Trade
Understanding Foreign Markets TBD
China Craig Allen, US Commercial Services
Success In China Paul Campell, Campell Scientific
Strategy Panel State & Federal Resources - GOED, WTC, FCS
Europe Thomas Schuck, GW Saar
Success In Europe Bob Lollini, BioFire
Lunch & Awards TBD
Keynote Address TBD
Financing (Investment Capital) Randy Quarles, Cynosure
Finance Risk Mitigation TBD
Mexico Cristina Hernandez, Managed Strategies
Success In Mexico Natalie Kaddas, Kaddas Enterprises
Strategy Panel Legal / Tax / Accounting
Middle East Tarek Mango, Mango Enterprises
Success In Middle East Andreas Roell, Katana Connect
Closing Speaker Annette Heuser
2014 PROGRAMCURRENT OVERVIEW OF PROGRAM (Subject to change)
MARKETING OPPORTUNITIES
WHAT DO YOU WANT TO ACCOMPLISH?By sponsoring the Utah Global Forum, your brand will be seen by more than 25,000 senior level executives through extensive marketing and promotion, and you will have direct access to the more than 500 decision makers who will attend the event. Sponsorship will provide your company the opportunity to:
• Increase your brand or product’s visibility• Position your product• Catapult a big idea• Promote a new initiative• Engage the business community• Create a unique experience for customers and prospects
The Utah Global Forum offers customizable solutions to your company’s needs and goals. Please contact us to discuss how we can help your company achieve its sales and marketing objectives. We look forward to working with you.
Sincerely,
Kadee DuclosEvent Director(801) [email protected]
ATTENDEE PROFILE
INTERNATIONAL Company owners from International regions looking to do business in the U.S.
Economic development agencies promoting their regions to Utah companies.
Foreign dignitaries based in the US investigating expansion and investment opportunities in Utah.
Foreign partners looking to attract Utah Businesses to export to their region.
Agencies providing resources or services for international trade.
DOMESTICRegional business owners and executives responsible for business development.
Executives planning to export for the first-time.
Businesses looking to expand into a new international market.
Executives seeking guidance with varying facets of new or existing export activities.
Leaders looking to explore international business opportunities and build network.
C-Level: 30%
Director: 40%
Manager: 10%
Vice President: 20%
Expected attendees by JOB TITLE
Wasatch Region: 60%
Southern Utah: 15%
Other: 10%
Northern Utah: 15%
International: 20%
Utah/National: 80%
Expected attendees by REGION
$25,000 $20,000 $15,000 $10,000 $5,000 $2,500 $1,200
Number of Sponsorships available 1 2 3 5
MARKETING AND BRANDING
Company name recognition in program X X X X X X X
Corporate video (3 min) available to be shown at opening session. Based on approval and centered on helping Utah businesses expand globally.
X
Organization logo displayed on sponsorship video X X X X X
Organization logo displayed on sponsorship appreciation page of program X X X X X
Company name and logo (link to homepage) on conference website and conference materials X X X X X
Company name and logo displayed on venue signage X X X
Name & Logo will be included on all Email promotion campaigns where sponsors are mentioned X X
Mention in summit email blasts to attendees X X
Company name/logo in print-ads covering local and regional publications including Deseret News, The Salt Lake Tribune, Utah Business and other media partners.
X X X
ON SITE BENEFITS
Exhibitor - Executive Booth Space 20’ X 20’ 10’ X 20’ X X X X X
Acknowledgment from organizers from podium X X X X
Corporate brochure to be distributed with attendee handouts X X X
Sponsorship of one of the following: X X
- Lunch and Attendee Bag
- Breakfast or networking breaks
- Attendee Lanyard
Sponsor Lounge and Networking Area X X
Premium Exhibitor Space - Center of exhibition hall X
Logo and company description in program 250 words 100 words 75 words
Advertisement in program Back Cover Full Page 1/2 Page
CEO to give welcome remarks in morning session X
Exclusively sponsor keynote session: Introduce speakersChoose opening or afternoon program X
Sponsor one “session” introduce speakers and moderate X
CONFERENCE PASSES
Full Access 20 15 10 10 8 8 2
VIP opening reception passes 8 4 4 2 2
SPONSOR BENEFITSPresenting Headline Premier Spotlight Event Startup Executive
EVENT EXTENSIONSDirect Marketing
DISPLAY AREACreate a home-base within the venue to engage the audience and create relationships. Very effective for networking and lead generation.
Single Tabletop: $750Includes one exhibit space with 8’ back drape, one 6’ draped table, two chairs and wastebasket. Two full access registrations.
Executive Space: $1,200Includes 8’x10’ booth with 8’ high back drape, 3’ high side drape, 6’ draped table, two chairs. In addition, each executive exhibit space includes two full access registrations and the organization’s name on the UGF exhibitor/sponsorship section of the website and program, provided we receive registration by September 1, 2014.
Branding
Enhance your brand presence with attendees through targeted opportunities.
WiFi: $6,000Includes sponsorship of wifi network for all attendees and exhibitors. Wifi passcode will be displayed in program and at key locations around venue with company logo. Sponsorship includes all of the benefits of bronze level sponsor.
Refreshment Breaks: $5,000Sponsorship of refreshment space includes company logo centered around all water, coffee and beverage tables. Up to four refreshment locations. Sponsorship includes all of the benefits of corporate level sponsor.
Power Up Lounge: $5,000The Power Up Lounge will give attendees the power to stay connected, while providing your company with several unique promotional advantages. Not only will you provide a unique service as everyone needs to recharge their devices, the participants will see your branding, booth number and selling points on a prominent sign next to the charging station.
Mobile App
Be the key sponsor on the official Utah Global Forum app providing full conference schedule, bios and information for each session. Attendees will be able to build relationships and help them build their schedule, navigate the event and find your company.
App Sponsor: $1,000Must be a startup sponsor level or high to participate. Only 5 opportunities available.
Kadee DuclosEvent Director
(801) [email protected]
Jed CallVP Development(801) 204-6827
Dan HartmanVP Events
(801) [email protected]
TO PARTICIPATE AS A PARTNER CONTACT:
Produced in partnership with Utah Media Group.
Utah Media Group brings more than 60 years of experience to the table when it comes to bringing the ideas of Utah’s most influential people to business leaders. We are committed to the growth and vibrancy of Utah and aim to help businesses thrive to improve our communities.