Uspješan Primjer Iz Njemačke E-wolff - Christian_Boehme
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Transcript of Uspješan Primjer Iz Njemačke E-wolff - Christian_Boehme
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Insights
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e-wolff Consulting GmbH A UDG Company
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e-wolff Consulting GmbH A UDG Company
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2002
2010-today
2006
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e-wolff Consulting GmbH A UDG Company
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e-wolff Consulting GmbH A UDG Company
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e-wolff Consulting GmbH A UDG Company
DG :++H)' 3 I'(JK'4 L#($9'(
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2004
2010
2008 2009
2011
Top-Google Agency in Germany
Online Motor Deutschland:Google Germany Road Show 10
Cities with serveral strong partners
and two choosen agencies
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7/33e-wolff Consulting GmbH A UDG Company
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M'#(-"
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9/33e-wolff Consulting GmbH A UDG Company
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Brand Search
Product Search
Local Search
Places Search
Video Search
Social Search
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e.g. postcard-mailing
up to 4.000 cards/week
Incentives such as: 1h free consulting
free account evaluation
targeted mailings for different
retail sectors: Hotels
Home & Garden
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e-wolff Consulting GmbH A UDG Company
M
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e-wolff Consulting GmbH A UDG Company
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e-wolff Consulting GmbH A UDG Company 14
KeyWordsIpod
Ipod Nano
Cd player
Buy Ipod 8 Giga
Iphone
Clicks/CpC/Costs532 0,36! 191,52!
755 0,26! 196,30!
242 0,21! 50,82!
12 1,56! 18,72!
875 0,37! 323,75!
Conversions27 = 7,09 CpO
12 = 16,36 CpO
0 = n/a CpO
3 = 6,24 CpO
3 = 107,92 CpO
P4!+(47 TUV > WI+7$3
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e-wolff Consulting GmbH A UDG Company 15
KeyWordsIpod
Ipod Nano
Cd player
Buy Ipod 8 Giga
Iphone
Costs191,52!
196,30!
50,82!
18,72!
323,75!
Conversions27 = 7,09 CpO
12 = 16,36 CpO
0 = n/a CpO
3 = 6,24 CpO
3 = 107,92 CpO
Revenue3478,54!
5646,30!
0,00!
270,00!
270,00!
Invest1:18
1:29
-
1:14
1:0,83
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1)
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e-wolff Consulting GmbH A UDG Company 16
KeyWords
Ipod
Clicks/Costs
532 191,52!
Rate
1) 5,1%
2) 3,6%
3) 6,1%
Conv.
1) 27
2) 19
3) 32
CpO
1) 7,09!
2) 10,08!
3) 5,98!
1)
2)
3)
1)
P4!+(47 TUV ? WI+9Q'(78+93U
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e-wolff Consulting GmbH A UDG Company 17
Z878$+( ;G
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e-wolff Consulting GmbH A UDG Company
I#7' M$,450 [#
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e-wolff Consulting GmbH A UDG Company
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e-wolff Consulting GmbH A UDG Company
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e-wolff Consulting GmbH A UDG Company
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e-wolff Consulting GmbH A UDG Company
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User x Conversion-Rate = measurable success
M;PM;U
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e-wolff Consulting GmbH A UDG Company
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Patrick Wolff Florian LangerChristian Bhme
Management
MartinGaubitz
Carina KochJoachim
SchindeleSebastianPospischil
Kai GrebChristianPchter
FrankHoering
Team Leaders
SEO SEM Design Analytics Shop Sales
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Take some time away for your daily business to think about your
business, your clients, your service, your organization
Build strong relationships in the industry. Talk to your neighbor, you
can help each other.
Build a strong brand & never mess with your reputations for short
term success
Dont work with every client, some will only use you
Love your job and love your colleagues. We are a service business!
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