USM Mobile Event App Marketing Guide
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19-Oct-2014 -
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Transcript of USM Mobile Event App Marketing Guide
![Page 1: USM Mobile Event App Marketing Guide](https://reader034.fdocuments.net/reader034/viewer/2022051608/5444b362b1af9f740a8b4a4d/html5/thumbnails/1.jpg)
Mobile Apps for Events and Meetings
How to Market
Your Event
and App
![Page 2: USM Mobile Event App Marketing Guide](https://reader034.fdocuments.net/reader034/viewer/2022051608/5444b362b1af9f740a8b4a4d/html5/thumbnails/2.jpg)
Identify Your Audience The typical meeting or event app can include many audiences from sponsors to exhibitors, but the most critical focus should be on attendees.
A mobile app allows you to communicate real-time information attendees have at their fingertips.
Your app should feature tools that eliminate paperwork, reduce the hassles associated with traveling to a new city or event venue and enable attendees to network and share information.
![Page 3: USM Mobile Event App Marketing Guide](https://reader034.fdocuments.net/reader034/viewer/2022051608/5444b362b1af9f740a8b4a4d/html5/thumbnails/3.jpg)
Build Awareness
• Determine how to build awareness of your app with your attendees so they know about the app and how to find it.
• Make the app available for download from your website and other mediums. Consider using a QR code for fast downloads.
• Write a detailed description of your app explaining its features. Use relevant keywords.
• Mention your app in supporting marketing efforts like brochures and direct mail.
• Use social media to promote your app with links to download it.
• Encourage your audience to spread the word about the app.
![Page 4: USM Mobile Event App Marketing Guide](https://reader034.fdocuments.net/reader034/viewer/2022051608/5444b362b1af9f740a8b4a4d/html5/thumbnails/4.jpg)
Add Value
Your app should include all the information attendees, exhibitors and sponsors need including:
• Session descriptions and speakers• Schedules and locations• Exhibitor listings and maps (possibly interactive)• Local restaurants, hotels, etc. • Social media access• The ability to receive push notifications • Links to documentation downloads• Feedback tools like surveys and polls
Engage, Inform, Connect
![Page 5: USM Mobile Event App Marketing Guide](https://reader034.fdocuments.net/reader034/viewer/2022051608/5444b362b1af9f740a8b4a4d/html5/thumbnails/5.jpg)
Monetize!
These can include:
• Branding opportunities throughout different sections of the app
• In-app banner ads
• Full-screen ads or videos
• Enhanced exhibitor listings with detailed information
• Speaker or session sponsorship
Your app can include sponsorship opportunities to help defray the costs of development.
![Page 6: USM Mobile Event App Marketing Guide](https://reader034.fdocuments.net/reader034/viewer/2022051608/5444b362b1af9f740a8b4a4d/html5/thumbnails/6.jpg)
Contact us to learn more about the benefits of mobilizing your next event or meeting.
www.usmotivation.com
1.866.885.4702