Using YouTube To Promote Your Business - Part One

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Live Chat Recap: Using YouTube to Promote Your Business

Hector Garcia is an Advanced Certified ProAdvisor and he's well-known for his weekly QuickBooks Power Hour series with Michelle Long, as well as his national QuickBooks training classes for Intuit. Additionally, he is a master at YouTube and has his own QuickBooks Channel.

Live Chat Recap: Using YouTube to Promote Your Business

He spent a full hour with us chatting about why YouTube makes such a great marketing tool for accountants and how he uses video to grow his practice and extend his reach socially.

Live Chat Recap: Using YouTube to Promote Your Business

These slides summarize some of the main ideas Hector presented. You can read the full Live Chat Recap at this link.

https://www.ownit.com/communities/ownit/posts/754001

Why YouTube?

Why use YouTube to promote your business, over posting videos in Facebook, Vimeo, etc?

Why YouTube?

Hector doesn’t explicitly exclude the other venues for posting videos; but he focuses on YouTube because of its high visibility in Google search results.

Why YouTube?

If you search for “QuickBooks Online Tutorial” you will find at least 1 video from YouTube on the first page of search results. If you click on the VIDEOS tab at the top of the screen, it will deliver even more YouTube videos.

Why YouTube?

Bottom line, YouTube is the most effective if you want to be found in search, given that most people start in Google.

Why YouTube?

Hector says “Facebook is the next frontier for me…YouTube was better to build my network first, then move to Facebook second…”

Why YouTube?

Building Your YouTube Network

Building Your YouTube Network

There are two reasons why you want to build a network of viewers for your videos.

Building Your YouTube Network

First, if you gain subscribers to your Channel, this will send them a weekly digest of new videos you posted, the videos will also show in their activity feed when they login to YouTube using a Gmail account. This increases your chances of getting views.

Building Your YouTube Network

Also, loyal viewers tend to share the videos by adding them to their channel or adding them to their favorites (which increases your visibility). It’s the multiplying effect of social media.

Make videos about highly searched topics.

Make videos about highly searched topics.

For example: if you go to YouTube and start typing “QuickBooks” you will see that the

autocomplete will suggest “quickbooks online 2015 tutorial for beginners.” So assuming this is your target market (beginner

QBO users) then Hector would suggest making videos about that very topic.

Make videos about highly searched topics.

By choosing a highly searched title, you’ll be competing against videos that are already very popular. Make sure to produce a high quality video that will immediately get LIKES and COMMENTS. Otherwise it may get buried under the ones already there.

Make videos about highly searched topics.

You can use Google Trends to search for a

keyword of whatever you want to make a video about. Again if you use the example of “QuickBooks” in a search for trends you will find the top phrase searched is “QuickBooks

Tutorial” so Hector would suggest using that phrase in your title and description.

Make videos about highly searched topics.

Another tool you can use is the Keyword Tool IO. It has a paid subscription version, but the free version gives you the top searched words (without the volume amount).

Make videos about highly searched topics.

Lastly, you can use Google Adwords to promote your videos by paying “per click” based on the use of certain keywords. Ads will show on Google as well as YouTube searches.

Apply it to your business.

Apply it to your business.

A l t h o u g h H e c t o r w a s s p e a k i n g specifically about his own area of expertise, there is such a broad audience on YouTube that you can apply these ideas to virtually any business.

Apply it to your business.

Find your unique niche, and put YouTube to work for you.

View Part Two

Part two of this Slideshare can be found at the following link.

http://www.slideshare.net/OwnItNetwork/using-youtube-to-promote-your-business-part-two

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