Using your Intranet to Engage Employees to Volunteer
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Convened by National Conference on Volunteering and Service Leveraging the Intranet to Inspire Employee Engagement #NCVS301 0
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Presentation given at National Conference of Volunteering and Service, June 18, 2012. We discussed how to use an intranet to motivate employees to volunteer in their communities.
Transcript of Using your Intranet to Engage Employees to Volunteer
Convened by
National Conference on Volunteering and Service
Leveraging the Intranet to Inspire Employee
Engagement#NCVS3010
Presenters
Doug GoldenDirector, Technology and Process SolutionsExternal AffairsApollo Group
Josh McCartyWeb DeveloperExternal AffairsApollo Group
Overview
• What’s our story? • What did we end up with?• Q & A
Who is Apollo Group?
• Started in 1973• Innovative
Learning Platforms
• University of Phoenix
• 18K Employees
Apollo & CSR
School and workforce Readiness and sustainability initiatives
Focused Giving For employees to
volunteer in their communities
2 Paid Days off
Hours of service since 2007
170,000In donations, scholarships, in-kind contributions and volunteer hours (FY 2011)
$20 million
Apollo and Community Engagement
FY08FY09
FY10FY11
5.5K13K
44K
75K
Reported Volunteer HoursFY 2008 – FY 2011
Volunteer Hours
Deployment Process
Assess
Plan
Design
Create
Monitor
Technologies
• Sharepoint 2007
• VolunteerMatch
General Characteristics of an Intranet?
• Web – Based• Focused on the Organization• Focused on Collaboration• Focused on Communication
Mission of the Site
Increase community engagement by:• Reducing complexity of volunteering• Sharing successes• Telling stories• Creating a recognizable brand• Defining and measuring success
Website Tour
Mission of the Site
Increase community engagement by:• Reducing complexity of volunteering• Sharing successes• Telling stories• Creating a recognizable brand• Defining and measuring success
Reducing Complexity
"It's actually a list of new employees, but I wanted to give you enough lead time to post their 10-year anniversary notices.“
(From http://www.ed-mauss.com/intranet_toon.html)
Reducing Complexity
18,000 Employees
2 Staff
Some areas of analysis
• Moments of Truth
• Breakpoints
• Business Rules
Reducing Complexity
• Automate workflows• Self Service• Train employees (in context)• Intuitive user experience
Self Service
Intuitive
Training in Context
Tell the Story
Tell the Story
• Why is telling the story important?– Empowering users– Everyone understands our strategy.
• Whose story are we telling?– CSR department– Individual stories
• What has been the ROI of this?– Consistency– Inclusivity
Tell the Story – Articles
Tell the Story – Photos
Tell the Story – Story Corner
Tell the Story – Story Corner
Personal Dashboard
Partner with Internal Comms – Intranet Home Page
Partner with Internal Comms – Newsletter
Promote to Employees
• Monthly teleconferences with CSR ambassadors
Promote to Employees
• Campus honor roll used CSR story submissions to track campus participation– 20% increase after site redesign– 354% increase after launching campus
honor roll• Show and tell with other intranet site
owners
Social Features
• Why social?– Expected on modern websites– Gives everyone a voice– Shows what employees are excited
about• What is the result?– Two-way communication– History of employee reactions to our
CSR activities
Social Features
• Like button– Most Popular
Widget• Comments– Recent
Comments Widget
Social Features
• Like button• Comments
Social Features
• Like button• Comments
Develop a Recognizable Brand
• Overwhelmed by size of intranet• Everything looks the same• Quality of content varies
Develop a Recognizable Brand
• Color palette• White space• Page layout
Define Success
Define Success
• Identify indicators• Determine measures• Create Goals• Monitor!
Targets of success
Linking engagement to intranet (Hard)
Social activities
Intranet analytics (Easy)
Success in Social
• Participation rates• Knowing what is “liked”• Comments• New Participants
Reporting
Reporting
Reporting
Overview of Framework
Increase community engagement by:• Reducing complexity• Sharing successes• Telling stories• Creating a recognizable brand• Defining and measuring success
Q & A
Convened by
National Conference on Volunteering and Service
Leveraging the Intranet to Inspire Employee
Engagement
