Using Your Brand to Attract Talent That Fits Your Culture
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Transcript of Using Your Brand to Attract Talent That Fits Your Culture
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Using Your Brand: To attract talent that fits your culture
ERE March 25, 2010
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71% join an organization based on the talent brand. Human Capotal Institute
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75% base their decision to stay with an organization on the talent brand. Human Capital Institute
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“Your brand is what people say about you when you've left the room.”
- Larry Ellison, CEO Oracle
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YOU’ll play a part in HYATT hospitality
AT HYATT, HOSPITALITY ISN’T JUST A BUSINESS; IT’S A CALLING.
It’s a calling evidenced in the
thousands of decisions and interactions made everyday by
passionate employees throughout our company. Because hospitality is the
core of who we are, it extends well beyond our guests. Our unique brand
of authentic hospitality is also experienced by our employees.
We do this by infusing every facet of the Hyatt employee experience with
the same degree of hospitality that we show our guests.
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Mirroring the Guest Experience
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Introduc*on Welcome Working Together Growing Thank You
Reserva*on Check-‐In Interac*ons Loyalty Thank You
Guest Experience
Employee Experience
Expose candidates and employees to our culture of Authentic hospitality.
Connec&ng our brand to the recrui&ng process.
External Touch Points: The first time a candidate comes into contact with your brand. Career Site, Search, Social Networks, Advertising, Customer etc.
Applica&on Process: From Applying on-‐line to interviewing in person. How are you communica*ng?
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External Touch Points What is the experience when
searching for jobs?
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Your Career Site
External Touch Points
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Within the next 5 years more users will connect to the internet over mobile devices than desktop PCs. Mary Meeker, Morgan Stanley
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Your phone is now your alter ego, an extension of everything we do… the new rule is mobile first in everything. Eric Schmidt, Google
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We need to leverage mobile for recruiting.
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Pull out your phone and search for SAS jobs.
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Average 3,000 visits per week
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Average 3,000 visits per week
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Average 3,000 visits per week
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Average 3,000 visits per week
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hyatt.jobs mobile
A simplified version of our main career site. Giving mobile viewers the ability to: • view Hyatt videos • search for jobs • network with Hyatt (social media)
• get general info about Hyatt • languages: available in 12 languages
• Average 4,000 visits per week.
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Social Networking
External Touch Points
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Authentic
Marketing
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Average user spends 421 minutes on Facebook per month, which amounts to more than 14 minutes per day.
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Facebook Influence
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YouTube Video Search
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Application Process Communication
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Are these your candidates?
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Application Process
• Keep the application simple • Assessments based on culture fit. • Communicate:
– Application Received – What to expect, when you will ear from us – If not qualified communicate immediately – If qualified interview quickly – Once interviewed communication is verbal – Final result of application.
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Company Culture
Embedded Candidate Experience
Career Site
Ability to find jobs
Accessibility – Mobile
Applica*on Process
App. Status/Comm.
Interview Style
Assessments
What do I do now?
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Test your own recruiting process
• Does your recruiting process support your brand?
• Do you survey your new hires on their experience?
• How quickly does your company get back to candidates?
• Is your company utilizing Social Networking tools or mobile?
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Questions
How to contact me? Text the word “rgoldberg” to 50500
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