Using YouTube & Video To

Market Your Indoor Play Centre

Presented by

Scott Brown Director of Business Development

www.wddonline.com

Why VIDEO?

• YouTube

– 3rd most visited site on the web

– 2nd most used Search Engine

– It’s being used extensively

• 60 hours of new video every :60 seconds!

• Under-used. Tons of possibility

What Can You Do?

• Anything you can do in person –

you can do in video.

• Sales

• Teasers

• Demos

• Promotions

• Personal Messages

Don’t Be Intimidated

• Keep it simple

• Keep it short (typically under 3 minutes.)

• Don’t take yourself too seriously

• Videos don’t need to be perfect (done is better

than perfect.)

• Inexpensive camera / simple software

Title

The title of your video should not exceed 70 characters. This ensures that the entire title of your video will show up in search results. The title tag should always include your targeted keywords.

Description The description of your video should not exceed 165 characters. This ensures that the entire description of your video will also show up in search results. When writing the description, think of it as the answer to why someone should click on your video from search results. Make sure that it also includes your targeted keywords. Also, be sure to make room for the link to your website as someone viewing your video may want to go directly to your website after.

Tags The tags for your video should include your targeted keywords plus additional keywords / phrases you think people would search to find your video. While these don’t have search value on Google, they do have value for searches on the YouTube network itself.

Online Examples

The All Powerful

Keyword Tool

Search: Google Keyword Tool

https://adwords.google.com/select/KeywordToolExternal

What Happens When It Works?

What Happens When It Works

• Engage your audience

• Tell your story

• Content for social media

• Improved Search Engine Optimization

(SEO)

Using YouTube & Video To

Market Your Indoor Play Centre

Presented by

Scott Brown Director of Business Development

www.wddonline.com