Using WordPress for Digital Workflows and More

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Using WordPress For Digital Workflows and more... @hughmcguire Hugh McGuire @kirkbiglione Kirk Biglione

description

As digital becomes more central to a book publishers life, the tools must change to keep pace. In this session we look at WordPress as a lightweight digital swiss army knife, a powerful and flexible platform that can be adapted to many publishing needs. We’ll look at using WordPress-based systems for ecommerce, marketing, catalogs and discovery and more. Participants will aslo have a hands-on demo of PressBooks (built on WordPress), a digital book production tool that participants can use to generate an epub and typeset PDFs.

Transcript of Using WordPress for Digital Workflows and More

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Using WordPress For Digital Workflowsand more...

@hughmcguireHugh McGuire

@kirkbiglioneKirk Biglione

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First: Setup your PressBooks accountYou’ll need this to make a book later

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Next: download this test doc file ... from which we will make a book later.http://bit.ly/pressbooks-test

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Why WordPress?that’s a blogging system, right?

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WordPress World Domination

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Recipe for World DominationMake People Happy

Continuous Cycle of Improvement

Standards Based

Open Source

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Think of WordPress as

a toolbox

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Inside the ToolboxAPIs

Theme System

Custom Content Types

Custom Taxonomies

Metadata

Localization

Security

Multi-user

User roles

Multi-site

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Tools for solving real world problems

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MARKET BOOKSTIMFERRISS.COM

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SELL BOOKSWWW.WOOTHEMES.COM/WOOCOMMERCE/

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BUILD COMMUNITYTASTYKITCHEN.COM

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BUDDYPRESSBUDDYPRESS.ORG

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PREMIUM WEB CONTENTWPAPPRENTICE.COM

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WISHLIST MEMBERMEMBER.WISHLISTPRODUCTS.COM

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BYOP?

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Build Your Own Pottermore

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Back to workflow

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EDITORIAL WORKFLOWEDITFLOW.ORG

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EBOOK BOOK PRODUCTIONANTHOLOGIZE.ORG

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SCIENTIFIC JOURNALSANNOTUM.ORG

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Remember Google Knol?The “wikipedia killer”

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GOOGLE KNOLKNOL.GOOGLE.COM

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BOOK PRODUCTION: PRINT & DIGITALPRESSBOOKS.COM

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Principle #1:

Making a beautiful book should be no harder than making a beautiful website.

(ie: use a good framework and customizable templates.)

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Principle #2:

If you build your book as structured markup from the start, then you can “get” to any output you like, “easily.”

(ie: make it in HTML ... and go from there.)

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Principle #3:

The distinction between “books” and the “Internet” is going to disappear. All data, even “books,” will be on the web.

(ie: if you build your book on the web, it is already there.)

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Our choice:

Build from an existing platform that is native to the web, structured, and makes it easy to make beautiful websites with customizable templates.

(ie: WordPress)

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Let’s make a book

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Login to PressBooks.com

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If you’re account isn’t active yet, here are a few that are:

austen.pressbooks.comuser: austenpw: austenpw

bronte.pressbooks.comuser: brontepw: brontepw

twain.pressbooks.comuser: twainpw: twainpw

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PressBooks output: ebook

(ibooks)