Using TouchPoints to Engage and Inspire
of 16
date post
01-Jan-2016Category
Documents
view
40download
3
Embed Size (px)
description
Using TouchPoints to Engage and Inspire. The Brief:. The Sun’s Multi Platform Offering. Under 35s Reading Behaviour. The Sun Newspaper. % of people reading. Source: Touchpoints 2014. Under 35s Reading Behaviour. The Sun Newspaper and iPad App. % of people reading. - PowerPoint PPT Presentation
Transcript of Using TouchPoints to Engage and Inspire
What TouchPoints5 tells us
Using TouchPoints to Engage and InspireThe Brief:
I should start with this is a Live brief for a well known car brand. I havent actually answered the brief internally yet so if this is your brief and you sent it over, then please see me after and we can discuss next steps 2
The Suns Multi Platform Offering
Under 35s Reading BehaviourThe Sun Newspaper
% of people readingSource: Touchpoints 2014
Under 35s Reading BehaviourThe Sun Newspaper and iPad App
Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014
% of people reading
Under 35s Reading BehaviourThe Sun Multi-Platform
% of people readingSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014
Opportunity 1: Early BirdsThe Sun iPad App
Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014
% of people reading
Opportunity 2: Afternoon DigestThe Sun NewspaperSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014
% of people reading
Opportunity 3: Evening DownloadThe Sun Website and Smartphone AppSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014
% of people reading
Under 35s Mood in the MorningSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014
% of Under 35s experiencing mood
Under 35s Mood in the AfternoonSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014
% of Under 35s experiencing mood
Under 35s Mood in the EveningSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014
% of Under 35s experiencing mood
Creative Messaging: The Morning iPadUsing mood to inspire messaging and position
Creative Messaging: The Afternoon NewspaperUsing mood to inspire messaging and position
Creative Messaging: The Evening Website and SmartphoneUsing mood to inspire messaging and position
