Using to find and recruit Members

1. Overview of LinkedIn

2. Understand the 11 TAB steps for using LinkedIn for Member Recruitment

3. Have an easy guide to the ‘technical’ bits

4. Create a plan

Learning Outcomes

Who uses LinkedIn in the UK?

UK businesses as at 12/06/2012 – by employee number

69,777

287

37,005

66

24,340

19

1-10TAB 1-1011-50TAB 11-5051+TAB 51+

Validation

1st Your connections

2nd and 3rd Click connect, InMail or Ask for Intro

In your group

Click connect, InMail or Group discussion

Out of network InMail

Be prepared to use your connections!

11 Steps to LinkedIn Success

Update your profile

Set up Saved Searches

Invite Prospects to

Connect

Request an introduction

Follow-up with Existing Contacts

Broadcast to your network

Promote your events

Join local business groups

Contact viewees

Research event sign-ups

Participate in LinkedIn Answers

1

2

3

4 5

6

7

8 9

10

11

STEP 1: Update your profile

1

2

3

4

STEP 1: Update your profile

6

5

STEP 1: Update your profile

7

8

STEP 1: Update your profile

9

What can your Members and Colleagues say about you?

STEP 2: Setting up Saved Searches

Additional free search criteria

STEP 2: Setting up Saved Searches

Up to three saved searches for free Email Alerts with new additions

STEP 2: Setting up Saved Searches (3)

Use the advanced search criteria Only 100 per view for free in searches Narrow it down using the additional

search criteria Use Connections and Industry criteria

Right click on a name and choose open in new window

STEP 3: Inviting prospects to connect

As soon as you click you appear on

their profile

Click on one of the options in the drop down list (next to the connect button)

Remember your connections

What to say?

STEP 3: Inviting prospects to connect

Dear John

I believe every business owner has the right for their company to deliver what they want out of their life. I’d love to connect with you on LinkedIn and see how we can help each other.

Best Regards, Carter

Dear John

I believe every business owner has the right for their business to deliver for them what they want out of life. I’d love to connect with you on LinkedIn and see how we can help each other.

Best Regards, Carter

How would you change your approach or language with targeting different board types?

STEP 3: Inviting prospects to connect

Find the LinkedIn profile (remember searches)

STEP 4: Request an Introduction

Dear Andy… I’d love to be introduced to John Baker, can you please arrange this for me. Cheers, Carter

Dear Andy… Any chance you can arrange this introduction for me? Cheers, Carter

Interact with people outside your network

Establish yourself as a business leader

STEP 5: Join local business groups

STEP 5: Join local business groups

Think about creating your own group

STEP 5: Join local business groups

Schedule your event

STEP 6: Promote your events

• Add the event to LinkedIn

• Click on Create an Event link

STEP 6: Promote your events

STEP 6: Promote your events

STEP 6: Promote your events

STEP 6: Promote your events

Use LinkedIn to showcase your talents rather than the hard sell

Publish ‘daily’ updates (or as regular as you can manage!)

Use a reminder system – make it just ‘part of what you do’

STEP 7: Broadcast to your network

STEP 8: Follow-up with Existing Contacts

Be an influencer Contact directly Thank them Attach something Invite them

Broadcast updates

STEP 9: Contact your viewees

“Rena”

“Crossley”

“TAB”

“Member”

“Franchise”“Board”

“The Alternative Board”

“Operations”

STEP 9: Contact your viewees

STEP 9: Contact your viewees

STEP 11: Participate in LI Answers

http://www.youtube.com/watch?v=zJOvNLq0CMg

Any Questions?

The Plan

• Take a few minutes to make a commitment to yourself to start to take advantage of this great tool - in the next 30 days!

Thank you for your participation!