Using the Whole Buffalo - DBS, 12/9/14
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Hello.
description
Paige Parrent from Volkswagen and John Deschner from Deutsch LA's presentation from Digiday Brand Summit on December 9, 2014.
Transcript of Using the Whole Buffalo - DBS, 12/9/14
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Hello.
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-38% Bounce Rate
+117% Find a Dealer
Searches
+24% Visit/Lead Conversion
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Anatomy of a Disaster
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The Relationship Metaphor
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The Courtship
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Sinister Overtones
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The Widening Gyre
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Stall
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Recrimination
Oblivion
Divvying Up CDs
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Fearless Moral Inventory
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Happier Endings.
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Burn the Boats.
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Build Bridges.
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Use the Whole Buffalo
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