Using Social Media to Mobilize Young People

USING SOCIAL MEDIA TO MOBILIZE YOUNG PEOPLE

MIKE NEDELKO DIGITAL PROJECT &

SOCIAL MEDIA CONSULTANT linkedin.com/in/mnedelko/

1.1 POP-QUIZ LEVELLING THE SOCIAL MEDIA PLAYING FIELD

mike@hun0ng-‐cool.com linkedin.com/in/mnedelko/

PLEASE USE YOUR SIGNS TO VOTE


THE ANSWER

Which of the following are NOT all Social Media tools?

A. Twi5er, Facebook, Pinterest, QQ, RenRen, Instagram, LinkedIn…

B. Ren Ren, Instragram, Hi5

C. Pen Pals, Face-‐Swap, Tuck Tuck

QUESTION 1

D. Pulse, Vine, SoundCloud


SOCIAL MEDIA IS DISAGGREGATED


YOU HAVE TO ASK YOURSELF

•  WHO uses these platforms

•  WHY do they use them? •  WHAT do they share on them?


A. A megaphone

When young people were asked to liken their use of Social Media sites to inanimate objects, which object did they think was most like Facebook?

B. A mirror

C. An address book D. A photo album

QUESTION 2


FACEBOOK IS A MIRROR

“Young people are doing things on Facebook. They are dancing in front of digital mirrors. They are patting their friends on their digital backs. They are increasing the strength of their relationships through sharing. They are consuming and producing cultural artifacts that position them within society. They are laughing, exploring and being entertained.”

- Danah Boyd: The Principal Researcher at Microsoft Research


A. 120

You are wriOng a message on TwiPer – what is the maximum number of characters you can use?

B. 140 C. 160 D. None of the above

QUESTION 3


WHAT DO WE USE TWITTER FOR?

•  TWITTER is the megaphone.

•  "Tweets.”: Micro messages that are limited to 140-characters.

•  Sharing life as it happens in real

time.


A. Share links on Twi5er.

What do people post about on TwiPer most?

B. Message with friends on a 1:1 basis.

C. Upload and share photos. D. Post comments about daily ac0vi0es.

QUESTION 4


TWITTER IN PLAIN ENGLISH

h5p://www.youtube.com/watch?v=jGbLWQYJ6iM


TWITTER VS FACEBOOK

Brand Ambassadors

for your organizaOon

InformaOon propagators for your

organizaOon


A. Like content on the ‘News Feed’.

What is the most popular acOvity on Facebook?

B. Message with friends on a 1:1 basis.

C. Upload and share photos. D. Share links to ar0cles, videos, web-‐

sites.

QUESTION 5

NOT REALLY A SURPRISE!


OR AS WE FROM THE I-NET SAY …


VISUAL COMMUNICATION!

by


A. North-‐America, Europe, Asia-‐Pacific, La0n America, Middle East & Africa

If you had to order regions by the number of Facebook users – which of the following rankings would be correct?

B.

C.

D.

Europe, North-‐America, Asia-‐Pacific, La0n America, Middle East & Africa

Asia-‐Pacific, Europe, North-‐America, La0n America, Middle East & Africa

North-‐America, La0n-‐America, Europe, Asia-‐Pacific, Middle East & Africa


QUESTION 6

THE ASIA-PACIFIC REGION WINS!


A.

What have Facebook shares, Re-‐tweets, TV-‐/ magazine interviews in common?

B.

C.

D.

They reach the same amount of people on average. They are ‘earned’ media, because you don’t have to pay for them.

They cost an average of $1.60 per impression.

Each of these involve images which have a share ra0o of 6.8 per post.

QUESTION 7

WHAT IS EARNED MEDIA?

Paid Owned Earned

Print, Television, Radio, Magazines, Cinema, Outdoor,

Banners, Direct mail, Search…

Brochure, company website, Mobile Apps

etc.

Facebook shares, Re-‐tweets, Youtube, Instagram, PR

coverage, Forums

STRANGERS CONSTITUENCY FANS

1.2 THE WORKSHOP USING SOCIAL MEDIA TO

MOBILIZE YOUNG PEOPLE

@hun0ng_cool @mike_nedelko linkedin.com/in/mnedelko/

UNCERTAINTY


STRATEGY to 0e your Social Media to our organiza0onal goals. UNDERSTAND YOUR AUDIENCE in a Social Media World TACTICS that will maximize your impact with the right crowd. CAMPAIGN DESIGN that will make people WANT to share your messages for you.

THE STRUCTURE


@hun0ng_cool @mike_nedelko #ICAAP11 mike@hun0ng-‐cool.com

1.3 MOBILIZING YOUNG PEOPLE


WHAT WE ARE DOING TODAY

SOCIAL MOVEMENT THEORY

SOCIAL MEDIA

MARKETING

“The process of MOBILIZING people through ideas and meaning.”

“The prac0ce of INFLUENCING people through WORD-‐OF-‐MOUTH online.”

“MOBILIZING YOUNG PEOPLE THROUGH SOCIAL MEDIA”


NOT A NEW CONCEPT

SOURCE: h5p://hij.sagepub.com/content/12/2/120.abstract

“Social movements rely on a shared understanding of some problematic condition or situation people define as in need of change. The movement makes attributions regarding who or what is to blame, articulate an alternative set of arrangements, and urge others to act in concert to affect change.” - Goffman

“Help individuals locate, perceive, identify and label issues within their own life space. This helps them to render events or occurrences meaningful and thereby

function to organize and guide action”.

THE PROCESS OF MOBILIZING

! ! !

CONDENSE ACTION

FRAMEWORK SPREAD mike@hun0ng-‐cool.com linkedin.com/in/mnedelko/

THE APPROACH INFORMATION

YOUNG PEOPLE ORGANIZATION

RELEVANCE

INFLUENCE

SHARE


1.4 INFLUENCING YOUNG PEOPLE THROUGH

SOCIAL MEDIA

@hun0ng_cool @mike_nedelko #ICAAP11 mike@hun0ng-‐cool.com


JUMPING IN HEAD FIRST…


HOW IT WORKS


ON SOCIAL MEDIA PEOPLE…


THE WAY WE COMMUNICATE

15 YEARS AGO 10 YEARS AGO TODAY

WORD-‐OF-‐MOUTH


WORD-OF-MOUTH

WORD - OF - MOUTH

“What Social Media does is this: It takes your basic word-of-mouth process and multiplies

both: its velocity and its reach.”

“…” “…”


RELATIONSHIP-BASED

RELEVANCE

TRUST

RELATIONSHIP


BECAUSE THEY WANT TO

YOUNG PEOPLE will not spread your message for you because YOU TELL

THEM TO, but because they WANT to.

The days of pushing out messages in the hope that ‘someone’ will click on it are

gone.


UNDERSTAND YOUR AUDIENCE


EXERCISE 1 - STRATEGY

ORGANIZATIONAL*GOALS TARGET: ..*STOP*.. STRATEGY: TACTIC*1: TACTIC*2: TACTIC*3:

SOCIAL

*MED

IA*OBJEC

TIVE

S

*ALIGNING*SOCIAL*MEDIA*WITH*ORGANIZATIONAL*GOALS*.*(WORKSHEET*1)*

ORGANIZATION:*YOUTH*LEAD

PLEA

SE*COMPLETE*WORK

SHEET*2*BE

FORE

*YOU*

PROCE

ED*TO*STR

ATEG

IES


1.5 CASE-STUDY 1 SOCIALISING YOUR

STRATEGY



SETTING THE RIGHT GOALS


SOCIAL MEDIA IS NOT A GOAL…

‘LIKES’ ARE NOT GOALS

FACT


THE REAL QUESTION IS

HOW CAN SOCIAL MEDIA HELP ?

HOW CAN SOCIAL MEDIA HELP ?


CASE-STUDY 1: ADAM’S LOVE


ORGANIZATIONAL GOALS


Incease'testing'amongst'young'MSM

SOCIAL

*MED

IA*OBJEC

TIVE

S


ORGANIZATION:'YOUTH'LEAD

PLEA

SE*COMPLETE*WORK

SHEET*2*BE

FORE

*YOU*

PROCE

ED*TO*STR

ATEG

IES


TARGETS & SOCIAL MEDIA

SPECIFIC VALUE ASSIGNED TO AN OBJECTIVE WITH A FINITE TIME FRAME

VALUE

☑


CASE-STUDY 1: ADAM’s LOVE


Incease'testing'amongst'young'MSMEnrol'100'MSM'in'a'quarterly'testing'program

SOCIAL

*MED

IA*OBJEC

TIVE

S


ORGANIZATION:'YOUTH'LEAD

PLEA

SE*COMPLETE*WORK

SHEET*2*BE

FORE

*YOU*

PROCE

ED*TO*STR

ATEG

IES


STRATEGY & SOCIAL MEDIA

“The campaign comprised of a social media campaign that drove traffic to supplementary content available on a website aiming to encourage MSM in Thailand to adopt safer sexual pracCces and get HIV tested every three months. The campaign features Thai celebriCes as role models, fashion photography designed to increase HIV/AIDS awareness and tesCng, a prevenCve approach regarding safer sex pracCces, a membership club program offering incenCves for three-‐monthly HIV tesCng, over 80 expert advice videos, and integrated social media and web message boards for health advice. The campaign is linked with the Anonymous Clinic at the Thai Red Cross AIDS Research Centre to make HIV tesCng accessible.”





Launch'an'online'campaign Use'celebrities

Use'Social'Media'to'reach'young'MSM

Create'edutainment'website

SOCIAL

*MED

IA*OBJEC

TIVE

S


ORGANIZATION:'

PLEA

SE*COMPLETE*WORK

SHEET*2*BE

FORE

*YOU*

PROCE

ED*TO*STR

ATEG

IES


TACTICS & SOCIAL MEDIA

MEANS to carry out the strategy TOOLS to carry out the strategy METHODS to carry out the strategy

EVENT TV SOCIAL MEDIA

IMAGE VIDEO ADS





Launch'an'online'campaign Use'celebrities

Use'Social'Media'to'reach'young'MSM

Create'edutainment'website

SOCIAL

*MED

IA*OBJEC

TIVE

S


ORGANIZATION:'

PLEA

SE*COMPLETE*WORK

SHEET*2*BE

FORE

*YOU*

PROCE

ED*TO*STR

ATEG

IES


SOMETHING IMPORTANT

E-‐MAIL STRATEGY ?

PHONE STRATEGY ?


WHICH TACTICS TO CHOOSE ?


2. SHAPING YOUR STRATEGY



WHAT WE’VE LEARNED SO FAR

INFLUENCE requires lateral engagement via WORD-‐OF-‐MOUTH

WORD-‐OF-‐MOUTH requires TRUST & RELEVANCE

TRUST & RELEVANCE requires UNDERSTANDING your audience


DEFINING YOUR AUDIENCE

EDUCATION AGE INCOME ETHNICITY & GENDER

21 YEARS

18 YEARS

15 YEARS

INTERESTS ATTITUDES BEHAVIORS

+

-‐

?

GRO

UP 1

GRO

UP 2

GRO

UP 3

GEOGRAPHIC DEMOGRAPHIC PSYCHOGRAPHIC

BETTER RESULTS ARE POSSIBLE


2.2 USING SOCIAL MEDIA TO UNDERSTAND YOUR

AUDIENCE



USER ACTIVITY

CORPORATE ACTIVITY

USER PROFILING

BETTER RESULTS ARE POSSIBLE

DRAFT


SM – A RESEARCH TOOL

“WE SELF-‐IDENTIFY ON SOCIAL MEDIA”


A PRACTICAL GUIDE

GEOGRAPHIC PPT+EXPORT EXCEL+EXPORTMapping Age Language City Gender Interests+ Behaviors Attitudes

SIMPLY+MEASURED FREETRUE+SOCIAL+METRICS $9 14+DAYSSOCIAL+BRO $12 12+DAYSTWENTY+FEET FREETWEEPS+MAP FREETWENTY+FEET FREEPORTWITTURE.COM FREETWEROID.COM FREE

COST%PER%MONTH

FREE%TRIAL

FACE

BOOK

DEMOGRAPHIC PSYCHOSOCIALCAPTURED%INFORMATION

TWITTER

FUNCTIONALITYANNEX+2+M+ONLINE+RESOURCE+SUMMARY+M+AUDIENCE+ANALYSIS

TOOLS


3 OPTIONS

INVEST in an Advanced Social Networking Monitoring Tool

MIX of free and paid tools

A COMBINATION of FREE TOOLS

A

B

C


THE GRUNIG MODEL

A

B

C

MACRO (GENERIC)

MICRO (SPECIFIC)

NATIONAL/ REGIONAL LEVEL

DEMOGRAPHIC

PSYCHOGRAPHIC

COMMUNITY

SITUATIONAL

INDIVIDUAL


© 2013 Mike Nedelko


HOW MANY people are using Social Media

WHICH tools are they using?

WHAT does the HIV epidemic look like in your country?

A

B

C

MACRO (GENERIC)

MICRO (SPECIFIC)

1



SOCIAL BAKERS


h5p://www.socialbakers.com/

DEMOGRAPHIC / PSYCHOSOCIAL

DEMOGRAPHIC

PSYCHOGRAPHIC

A

B

C

MACRO (GENERIC)

MICRO (SPECIFIC)

1

3

2


DEMOGRAPHIC

h5p://simplymeasured.com/free-‐social-‐media-‐tools


PSYCHOGRAPHIC

h5p://simplymeasured.com/free-‐social-‐media-‐tools

DRAFT


COMMUNITY

COMMUNITY

SITUATIONAL

INDIVIDUAL

A

B

C

MACRO (GENERIC)

MICRO (SPECIFIC)

1

3

2


COMMUNITY


INFLUENCERS ONLINE


INFLUENCERS ONLINE

h5ps://www.youtube.com/watch?v=NokEE3I4z0Y


AMPLIFICATION


TOP INFLUENCERS

3

3

3

3

3

4

4

6

7

8

sydney

money

lgbt

thailand

travel and tourism

gay lesbian and bisexual

food

video

music

photography

Top Klout Topics


2.3 SELECTING THE RIGHTS SOCIAL MEDIA

TACTICS



SELECTING TACTICS

-‐  Select Social Media ac0vi0es that will resonate with your audience.

-‐  Design your message in a way that ensures people WANT to share it with their friends


IMPACT/EASE WORKSHEET 3

DRAFT

Activity'Effectiveness'-'Impact/Ease

Impact Ease Impact1 102 93 84 75 66 57 48 39 2

10 10 1 2 3 4 5 6 7 8 9 10

Ease


A SAMPLE CAMPAIGN

DRAFT


Increase(young(people’s(visibility(and(participation(at(this(year’s(World(AIDS(Day(Celebration(in(Bangkok.

Ensure(meaningful(participation(of(200(young(people.


ORGANIZATION:(YOUTH(LEAD

SOCIAL

*MED

IA*OBJEC

TIVE

S

PLEA

SE*ANAL

YZE*YO

UR*AU

DIEN

CE*BEFORE

*YOU*

DETERM

INE*YO

UR*STRA

TEGY


1. START: GRUNIG MODEL

A

B

C

MACRO (GENERIC)

MICRO (SPECIFIC)


DEMOGRAPHIC

PSYCHOGRAPHIC

COMMUNITY

SITUATIONAL

INDIVIDUAL

1

2

3




A

B

C

MACRO (GENERIC)

MICRO (SPECIFIC)

1

2

3

-‐ One of the most affected KAP are MSM -‐ THAILAND’S favourite Social Media is FACEBOOK -‐ TWITTER is LESS PROMINENT

DEMOGRAPHIC LEVEL


A

B

C

MACRO (GENERIC)

MICRO (SPECIFIC)

1

3

2

-‐ LARGEST GROUP of FACEBOOK USERS are between 18 and 24 years


PSYCHOGRAPHIC LEVEL


A

B

C

MACRO (GENERIC)

MICRO (SPECIFIC)

1

3

2

•  A truly randomized, cross-‐sec0onal survey revealed that 7% of young adult men had sex with another man, but only 1.1% only had sex with men

•  In all MSM, 83% iden0fied as heterosexual, i.e. desiring women only.

•  Even in exclusive MSM, only 21% said they desired men exclusively and 31% both men and women, meaning that nearly half (48%) of men who’d in fact only ever had male partners said they actually preferred women.

Rangsin R et al. The recent impact of MSM on the prevalence of HIV-‐1 among young men in Thailand. Nineteenth Interna0onal AIDS Conference, Washington DC. Abstract THAC0303. 2012.


PSYCHOGRAPHIC LEVEL


A

B

C

MACRO (GENERIC)

MICRO (SPECIFIC)

1

3

2

19

10

6

10

6

1 1

5

0

2

4

6

8

10

12

14

16

18

20

# Profi

les

Audience Profile Analysis: Top Keywords

3

3

3

3

3

4

4

6

7

8

sydney

money

lgbt

thailand

travel and tourism

gay lesbian and bisexual

food

video

music

photography

Top Klout Topics

-‐  Top 10 KEY-‐WORDS -‐  Top 10 TOPICS


COMMUNITY/ INDIVIDUAL LEVEL


A

B

C

MACRO (GENERIC)

MICRO (SPECIFIC)

1

3

2


2. STRATEGY IDEAS


3. IMPACT


Impact Ease1 Pride&parade)and)party)at)Siam)Paragon 8 102 Publish)promotional)sticker)on)LINE 7 93 Facebook/)Instagram)photo)competition 5 84 Video)campaign)about)gender)mainstreaming 9 75 Celebrity)Video)advertisement 10 66 Record)a)Gay&Rights)anthem 8 57 Hold)in&school)workshops 7 48 Online)petition)to)lobby)policy)change 4 39 Young)MSM)&)art)exhibition 6 2

10 )"Gaytorade")–)a)theatre)play)about)discrimination,)rights)and)empowerment 10 10 1 2 3 4 5 6 7 8 9 10

Ease

Impact


3. EASE


Impact Ease1 Pride&parade)and)party)at)Siam)Paragon 8 102 Publish)promotional)sticker)on)LINE 7 93 Facebook/)Instagram)photo)competition 5 84 Video)campaign)about)gender)mainstreaming 9 75 Celebrity)Video)advertisement 10 66 Record)a)Gay&Rights)anthem 8 57 Hold)in&school)workshops 7 48 Online)petition)to)lobby)policy)change 4 39 Young)MSM)&)art)exhibition 6 2

10 )"Gaytorade")–)a)theatre)play)about)discrimination,)rights)and)empowerment 10 10 1 2 3 4 5 6 7 8 9 10

Ease

Impact


Impact Ease1 Pride&parade)and)party)at)Siam)Paragon 8 8 10 5 102 Publish)promotional)sticker)on)LINE 7 7 9 43 Facebook/)Instagram)photo)competition 5 9 8 6 14 Video)campaign)about)gender)mainstreaming 9 5 7 2 75 Celebrity)Video)advertisement 10 1 6 96 Record)a)Gay&Rights)anthem 8 2 5 37 Hold)in&school)workshops 7 9 4 88 Online)petition)to)lobby)policy)change 4 10 39 Young)MSM)&)art)exhibition 6 6 2

10 )"Gaytorade")–)a)theatre)play)about)discrimination,)rights)and)empowerment 10 3 10 1 2 3 4 5 6 7 8 9 10

Ease

Impact


4. MATRIX


Impact Ease1 Pride&parade)and)party)at)Siam)Paragon 8 8 10 5 102 Publish)promotional)sticker)on)LINE 7 7 9 43 Facebook/)Instagram)photo)competition 5 9 8 6 14 Video)campaign)about)gender)mainstreaming 9 5 7 2 75 Celebrity)Video)advertisement 10 1 6 96 Record)a)Gay&Rights)anthem 8 2 5 37 Hold)in&school)workshops 7 9 4 88 Online)petition)to)lobby)policy)change 4 10 39 Young)MSM)&)art)exhibition 6 6 2

10 )"Gaytorade")–)a)theatre)play)about)discrimination,)rights)and)empowerment 10 3 10 1 2 3 4 5 6 7 8 9 10

Ease

Impact


5. STRATEGY DECISION




Pride(march(and(party(at(Siam(Paragon



SOCIAL

*MED

IA*OBJEC

TIVE

S

PLEA

SE*ANAL

YZE*YO

UR*AU

DIEN

CE*BEFORE

*YOU*

DETERM

INE*YO

UR*STRA

TEGY

-‐ STRATEGY: “Pride-‐parade and party at Siam paragon”


6. TACTICS




Pride(march(and(party(at(Siam(Paragon

Facebook(campaign(to(promote(event

Approach(INFLUENCERS(and(likeminded(FanIPages(to(promote(event(to(their(networks.

BlogIpage(dedicated(to(the(event(containing(registration(opportunity(&(supplementry(content(



SOCIAL*MED

IA*OBJECT

IVES

PLEA

SE*ANALYZE*YOUR*AUDIENCE

*BEFORE*YO

U*

DETER

MINE*YO

UR*STR

ATEGY

TACTIC 1: “Facebook campaign to promote event”

TACTIC 2: “Approach INFLUENCERS and likeminded Fan-‐Pages to promote event to their networks.”

TACTIC 3: “Blog-‐page dedicated to the event containing registraOon opportunity & supplementary content.”


3. IMPLEMENTATION TACTICS & DESIGN



WHAT WE’VE LEARNED SO FAR


DEMOGRAPHIC

PSYCHOGRAPHIC

COMMUNITY

SITUATIONAL

INDIVIDUAL

INFLUENCE requires WORD-‐OF-‐MOUTH WORD-‐OF-‐MOUTH requires TRUST & RELEVANCE TRUST & RELEVANCE requires UNDERSTANDING your audience UNDERSTANDING your audience is a prerequisite for selec0ng your TACTICS


THE WHAT AND HOW

EVENT TV SOCIAL MEDIA

IMAGE VIDEO ADS


3.1 WHAT YOU CAN DO ON SOCIAL MEDIA



PAID, OWNED, EARNED MEDIA


ADVERTISING

PLEASE ENTER YOUR K E Y -‐WORDS HERE.


COST PER CLICK

© 2013 Mike Nedelko

FOR ORGANIZATION THE USER

ONLY HAS TO

PAY

THE ADVERTISER EACH TIME

CLICKS

ON THE

ADVERTISEMENT


GOOGLE ADVERTISING

FACEBOOK GOOGLE VS


ADVERTISING – HOW TO

WATCH AT HOME


PROMOTIONS

QUIZES: 79% of people star0ng a quiz complete it CONTESTS: Lets your audience create CONTENT for you SWEEPSTAKES: Par0cularly useful to expand your fan-‐base. PERKS: Promo0on through influencers.

WIN


SWEEPSTAKES

SWEEPSTAKES: Par0cularly useful to expand your fan-‐base. WIN

h5ps://www.facebook.com/redbull/app_113185218710496


PERKS & INFLUENCERS

PERKS: Promo0on through influencers.


KLOUT FOR GOOD

PERKS: Promo0on through influencers.

[email protected] mike@hun0ng-‐cool.com linkedin.com/in/mnedelko/

CAUTION WITH PROMOTION

CONSIDER THE PAGE TERMS FIRST


3.2 DESIGNING CONTENT FOR EARNED

MEDIA (VIRAL)



CREATING CONTENT


CONTENT CAN SPREAD


YOUR AUDIENCE

AMPLIFICATION

PARTNER ORGANIZATIONS’

AUDIENCE:


MAKING THINGS “VIRAL”

1500

! Success !


NEVER ASSUME that people will care about an issue just because you think it it important GIVE PEOPLE A REASON to WANT TO SHARE the message FIND THE REMARKABILITY IN YOUR MESSAGE

GOING VIRAL

REASON

☑


SOCIAL CURRENCY

h5p://artowhetrench.com/


TRIGGERS - CASE

h5ps://www.youtube.com/watch?v=kfVsfOSbJY0


TRIGGERS - CASE


STORY AND EMOTIONS HELP

VS

!

!

!

STRUCTURE and SORT UNDERSTAND RELATE

STORY & EMOTIONS HELP OTHER MEDIA FORMATS

TOO TECHNICAL STRUCTURED FOR ACADEMIA HARD TO ENGAGE WITH


STORY AND EMOTIONS

“STORIES ARE OUR UNIVERSAL STOREHOUSE OF KNOWLEDGE, BELIEFS, VALUES, ATTITUDES, PASSION, IMAGINATION AND VISION.” – Harvard Business School

“TIME AND TIME, when faced with the task to persuade a group of managers or front-line staff in a large organization to get enthusiastic about a major change or mobilize around a certain issue, storytelling was the only thing that worked.” – WORLD BANK, Steven Denning


STORY AND EMOTIONS

DRAFT

h5p://youtu.be/rS4Lb-‐ie4Lc


PUBLICLY ACCESSIBLE

KEEP IT < 90 CHARACTERS

ADD A LINK TO POINT USERS TO CONTENT

INCLUDE A PICTURE

NEWS YOU CAN USE & PRACTICAL VALUE


CALL TO ACTION

AVENUE FOR ACTION


FREE FOR EVERYONE WHO SIGNED IN…


WHAT WE HAVEN’T COVERED

ADVERTISING ANALYTICAL TOOLS POLICY FRAMEWORKS

TO-‐DO

TO-‐DO

TO-‐DO


THANK YOU !

THANK YOU !

TO-‐DO

TO-‐DO


FOR SUPPLEMENTRY MATERIALS AND CONTACT INFORMATION PLEASE VISIT:

TO-‐DO

TO-‐DO

h5p://hun0ng-‐cool.com/2013/12/02/social-‐media-‐mobilise/


Using Social Media to Mobilize Young People

Social Media

Transcript of Using Social Media to Mobilize Young People