Using Social Media to MillennialAdvantage

Millennials are time and time again accused ofa lack of attention span, an inundation with

technology and an obsession with social media.Yet, what is often neglected is that thesevery characteristics could be viewed aspositive attributes. In fact, social media in

particular presents a phenomenal opportunityfor growing these young men and women’s

career, enhancing their professional reputation,and cultivating their corporate/client

relationships.As Millennials trail-blaze their way into aprofessional future saturated with digital

media and technology, here are a number ofthings they should keep in mind:

F O C U S O N T H E L O N G - T E R M

As they say, “content is king,” and cultivating a long-termrelationship rests upon this very notion. By providing value toyour digital audience, you are forming an organic relationshipwith what will be your loyal customer base. If you merely reachout to ask for referrals or advertise mediocre specials, you willlose the interest of your online following and thus reduce yourpotential customer base.

High-quality, informative and engaging content is what willnaturally drive customers to your brand and is what will keepthem coming back. Give your customers (or professionalnetwork) something they legitimately want to read, and theywill keep returning to the source (you) for more.

M A I N T A I NP R O F E S S I O N A L S O C I A LM E D I A

Just in case you haven’t already taken care of this, make sureyou have created and are maintaining a professional onlinepresence. LinkedIn and Twitter are both fantastic platforms forincreasing your digital exposure and refining your professionalbrand. As you increasingly post informative and engagingcontent, you will be adding to your image as a ‘thought-leader’in your industry, which will in turn bolster your overall image.

In today’s day and age, socialmedia is a fundamental

aspect of building, refining,

and perfecting yourprofessional image. There isno excuse to not grow youronline brand along with yourcareer. In fact, your career

itself may very well depend onit.