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Using Social Media to Market Wellness
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WORKWELL NEBRASKA USING SOCIAL MEDIA TO MARKET WELLNESS CURATED BY BRITTEN WOLF
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Britten Wolf was the June 2012 speaker for WorkWell Nebraska. His presentation discussed social media for human resource departments, the role of social media in wellness initiatives, wellness apps and social media best practices.
Transcript of Using Social Media to Market Wellness
WORKWELL NEBRASKAUSING SOCIAL MEDIA TO MARKET WELLNESS
CURATED BY BRITTEN WOLF
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MY BACKGROUND SOCIAL MEDIA LEAD AT BAILEY LAUERMAN 2011 PRSA NEBRASKA AWARD OF EXCELLENCE AND BEST OF SHOW WINNER CLIENTS I’VE WORKED WITH:
AMC THEATRES, BASS PRO SHOPS, DINSEY AND TD AMERITRADE
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BAILEY LAUERMANSTORYTELLERS FOR SOME OF AMERICA'S BIGGEST BRANDS
BUILDING BRANDS THROUGH STORYTELLING
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A good story, well told, can change a brand’s destiny. Rewrite its future. And what’s good for a brand, of course,
is good for business. No company ever went broke capturing the imagination of its customers.
So it’s a lucky thing we have a knack for simple, honest storytelling. Maybe it’s the Nebraska in us.
WE TELL GREAT STORIES FOR…
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AGENDA THE SOCIAL LANDSCAPE ROLE OF SOCIAL MEDIA IN WELLNESS INITIATIVES WELLNESS APPS BEST PRACTICES
THE SOCIAL LANDSCAPE
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ROLE OF SOCIAL MEDIA IN WELLNESS INTIATIVES
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Why don’t companies use social media?
Staffing and resources
Limited knowledge
Limited IT support
Limited CEO support
Lack of employee access
Lack of metrics
Legal restrictions
Privacy concerns
THE SOCIAL LANDSCAPE
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ROLE OF SOCIAL MEDIA IN WELLNESS INITIATIVES
ROLE OF SOCIAL MEDIA IN WELLNESS INTIATIVES
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88% of Employees
Say that it’s “extremely” or “somewhat important” to long-term participation in
wellness programs
44% of Employers
“Leveraging an individual’s social connections with its workplace wellness programs
has increased employee engagement”
60% of Employees
“Community and social elements of wellness programs were important in staying
committed to good health”
ROLE OF SOCIAL MEDIA IN WELLNESS INTIATIVES
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Encourage employee participation through:
Competition
Peer pressure
Resources
Sense of belonging
Support
Tools
WELLNESS APPS
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WELLNESS APPS
NIKE+ GPS
App features:
GPS
Pace Tracker
Calorie Counter
Pedometer
Available for:
iPhone
Price:
$1.99
(Nike+ Free also available)
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WELLNESS APPS
MEN’S HEALTH WORKOUTS
App features:
Workouts
Training Log
Monitor Rest Periods
Email Results
Available for:
iPhone
Android
Price:
$1.99
(Men’s Health Free also available)
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WELLNESS APPS
MYFITNESSPAL
App features:
Calorie Tracking
Meal Log
Exercise Log
Site Integration
Available for:
iPhone
Android
BlackBerry
Price:
FREE
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WELLNESS APPS
MAPMYFITNESS
App features:
Route Tracking
Training Log
Site Integration
Available for:
iPhone
Android
BlackBerry
Price:
$2.99
(Free versions also available)
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BEST PRACTICES
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BEST PRACTICES
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What’s your wellness program’s goal?
Employee recruitment
Employee retention
Increased productivity
Number of program participants
Reduction in healthcare group costs
Reduction in sick days
Weight lost, miles run, steps taken, etc.
BEST PRACTICES
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What is a successful wellness program?
Achieving goals
Remembering that not everyone has consistent access
Remembering that not everyone wants the same thing
Content consumption without participation is also a positive outcome
BEST PRACTICES
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How can social media help you achieve success?
Gain insight about your audience
Adopt social media organization-wide
Operationalize social media
Get the most out of your content
Deliver better wellness experiences
Integration
Show a return on social media
BEST PRACTICES
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Online influenceEngagementManagement
CONTACT INFORMATION
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Bailey Lauerman
baileylauerman.com
facebook.com/baileylauerman
@baileylauerman
Britten Wolf
linkedin.com/in/brittenwolf
@brittenwolf
slideshare.com/brittenwolf/using-social-media-to-market-wellness
