Using Social Media to make club life easier 2016
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Using Social Media to make club life easier! #CityofCharlesSturt
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Transcript of Using Social Media to make club life easier 2016
Using Social Media to make club life easier!
#CityofCharlesSturt
Craig BurtonBurton Business Solutions www.burtonbusinesssolutions.com.au
Email [email protected] Phone 0439 834743
www.facebook.com/craigburts
LinkedIn/CraigBurton
@craigburts
burts1963
Craig Burton
Using Social Media to make club life easier!
1. Introduction to Digital Media2. Digital checklist
a) The website is the centrepiece
3. Social Media Platforms4. How can a Club maximise ‘Social Media’
a) Communicate with members, fans, athletes, parents etc b) Receive information from governing bodies
Review
What is Digital Media and how do we become involved in Social Media networks
Using Social Media to make club life easier!
Social Media Video
Using Social Media to make club life easier!
• 65% of online Australians use social networks• 45% log in daily• 23% log on more than 5 times per day• 7.3m Australians access Facebook daily via mobile• 37% view social networks fist thing in the morning• 42% last thing at night• 34% at work....
Adobe 2013 Mobile Con sumer Sur vey
Social Media
Social Media
Social Media
Can:• Inform members of upcoming events• Inform members about fixture or training changes• Inform members of general news• Share photos and videos of team triumphs• Sell merchandise or tickets to events• Sell sponsorship space (naming rights to the club’s facebook page)• Sell merchandise• What about criticism – they’re saying it anyway
Lacrosse SA post – seeking registrations of interest
Very long link – use https://bitly.com/
Create attention with a headline and engaging text
Social Media and Content
Facebook Stats
A great way to send out training updates, results, add a photo and at the end of the game do a summary and load onto website.
Check date of post though! Account inactive
Instant results
Information as it happens – cancellations, scores etc
Attach videos and pictures
Resource – information about topics
Social Media
Digital Communications
Useful references
www.dropbox.com
www.mailchimp.com
www.surveymonkey.com
www.sportsgeek.com
www.sportsapp.net.au
www.canva.com
Questions
Understand how Digital networks can help you communicate
You still need good content or they wont look
Don’t just use one platform, use as many as you can handle
Develop a Plan
Summary
Thank you
