Using Social Media to Engage Kids in Fitness
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Transcript of Using Social Media to Engage Kids in Fitness
CAPTURING THE YOUTH MARKET:The Catalyst for a Lifetime of Fitness
Karen JashinskyFounder / CEO of 02 MAX
March 13, 2011
Karen JashinskyFounder / CEO of 02 MAX
March 17, 2011
Lead by Example…
www. o2maxfitness.com [email protected]
1 of 26 most influential young people in the fitness industry in January ‘07 by IHRSA
1st Recipient of the IHRSA Emerging Female Business Leader award in ’09
MBA from USC
Certified Fitness Trainer
Karen Jashinsky, Founder & CEO - O2 MAX
Youth Fitness & Media Company Focusing on Lifestyle & Transition Programs
What is O2 MAX ?
Revolutionary ConceptFitness Programs that Enable Youths to Get Fit Anywhere
Social MediaProprietary Programs
PartnershipsTarget Market
High School
College
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What do they have in common?
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Kids Today
Pop Culture
Eating Disorders
Body Awareness
Social Media
Stress
Role Models
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Agenda
• Issues• Understanding the Life Stages• Evolution of Fitness• What About the Non Athlete?• How to Engage & Excite Kids• How Can the Fitness Industry
Play a Large Role?• READY…SET...GO!!
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+Different Lifestyles
Walk home Driving to/from school
THEN… Now
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Running at yard Playing at computer
Family dinner TV dinners
Physical Education at school Physical Education cut from school curriculum
Understanding the Life Transitions
Toddler
Prepubescent
Tween
TeenagerCollege Student
Working Professional
Married with Children
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Fitness Milestones…or not?
1950
2010
2000
1990
1980
1970
1960
National Physical
Fitness and Sports Month
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www. o2maxfitness.com [email protected]://www.bigboysintraining.com/resources/obesity.jpg
What About the Non Athlete?
What are their options?
How to get them excited?
How to identify these kids early?
Athlete Non Athlete
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13
* From Different Schools
Inspiring Others Along the Way
Ambassadors
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Prom as an example…
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How it Works?
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Workouts :
* At home* At studios* Fitness Club* Online
3 Options…
Private Training
Do at Home
Group Workouts
17
At Clubs…
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•Fundraise for prom & programs•Educate on proper eating & exercise•Support School Papers•Workshops
At Schools
• Awareness• Publicity• Parent Support
19
Marketing & Promotions
20
Why it Helps?
• New leads• Timely• Positive• No Risk• Revenue• Events• Publicity• Online Exposure
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How can YOU get Involved???
• Ambassadors
• Fundraisers
• Contests
• Classes
• Events
+ Some Clubs in Action
Club One
Lifestyle Family Fitness
Spectrum
YogaWorks
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+How Can the Fitness Industry Play a Larger Role?
Programs for Different Age Groups
Matching the Right People and Programs
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How to Engage Youth
1. Identify
2. Empower
3. Implement
4. Evolve
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+Plans In Action
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Industry changing from babysitting to entertainment & education From childcare as a convenience
to more targeted programs Creating attractive, targeted offerings Developing bigger and better
facilities and programs
Childcare as a criticalcomponent to attracting families
Proving successful for the teens,their parents and your members PR has been incredibly positive
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+
Karen Jashinsky 310 927 7526 [email protected]
7 Things Howard Stern Can Teach You About Business *
1. Target customers you can serve
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* Haden, Jeff (02-09-2011). "7 Things Howard Stern Can Teach You About Business" BNET
2. Leverage employee skills
3. Stay true to your vision
4. Create multiple streams of revenue
5. …but never at the expense of long-
term results
6. …and never at the expense of your
core business
7. NO means… MAYBE… or YES
+ Questions Karen JashinskyFounder / CEO O2 MAX
www. o2maxfitness.com [email protected]
Click ‘Primp for Prom ‘ to view the video