Using Social Media to Create Impact - 2014
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WHICH VIRAL CAMPAIGN DO YOU REMEMBER?
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17 million videos!!
10 billion views by 440 million users!!
28 million related posts, comments and likes
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VIRAL = IMPACT?
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!!!!!!!!!!!!!
‘Viral’ doesn’t necessarily mean world-wide. Viral within
a specific community or a niche market can have a
significant impact on your business and bottom line.
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HOW CAN I MAKE SOCIAL MEDIA WORK FOR ME?
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#1-1!Knowing your goal
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#1-2!Know what your audience care
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#2!What value can you bring?
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That’s !the !
magic
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MagicAudience Value
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The Magic !Formula?
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S.T.E.P.P.S
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SOCIAL CURRENCY
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SOCIAL CURRENCY
People share things that make them look good to others.
Remarkability
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TRIGGERS
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TRIGGERS
Ideas that are top of mind related to stories, occurrences or environments.
Associating with daily event - Kit Kat
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EMOTION
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INVOKE THE EMOTION
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Positive Negative
Awe Anger
Sentiment Anxiety
Humour Sad
Excitement
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“ People don’t want to feel like they’re told something - they want to be entertained, they
want to be moved.!!
- Anthony Cafaro, Designer @ Google
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PUBLIC
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Follow the friend
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PRACTICAL VALUES
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STORIES
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“You cannot make your content go viral. !You can only control the quality of your content. !
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TACTICAL ON SOCIAL MEDIA
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!!
Quotes!
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!!
Memories!
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!!
Questions!
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!!
Real Time!
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!!
Infographic!
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HOW TO MAKE A PERFECT FACEBOOK POST?
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Group Exercise
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Group Exercise
You have 10 minutes
With the information you have today - S.T.E.P.P.S, what would you do to increase awareness
about your local scouting?