Using Social Media to Build Community and Promote Your Event

Using Social Media to Build Community and

Promote Events

Wisconsin Bicycle Tour Directors, Oct 9, 2010

Wendy Soucie25 years + experience

Certified social media consultant

Certified LinkedIn Trainer, Social Media Campaign Manager

Based in the Midwest with national reach.

© Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved

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AgendaAgenda

Why social mediaStrategy pointsProfile tipsBuildingPromotingExamplesQ & A 2


With the Internet comes a new reality

"The corporate homepage at Dell.com is not really the corporate homepage. The homepage today is Google.“

Bob Pearson, Dell's man in charge of social media strategy

3© Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved

It took radio 38 years to reach 50 million users;It took television 13 years to reach 50 million users;It took the internet 4 years to reach 50 million users;It took Facebook 2 years to reach 50 million users.

Social Media: Why?• Brand – building awareness in WI

and nationally

• Loyalty – improving the public’s knowledge - educating, sharing, expanding the experience for all

• Advocacy – building and maintaining support

• Extend your reach – generating action to signup

• Sponsorship – social capital for support externally


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More ways to connect to each other

Source: HubSpot

Know where to start

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Avalanche!

Social Media StrategyGoal – 5000 Members16,000 ft

Strategy – reach out where they are

Tools


You can choose how to start


20 minutes a day - socialminutes.com

© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved

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What business owners need to do

Clarify Business Goals

ExtendBrand TacticBuild Strategy

Tools:AdvertisingPublic relationsDirect mailSocial media, etc.

Take a strategic approach


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Goal Strategy

Clarify Business ExtendBrand ToolsMarketing

Be realistic – What resources?Get training – Do you know how to be social when

you apply the tools?Define success – Can you agree on measurement? Make your team approachable

5 Rules for social media

• Listen then hear

• Grow your network

• Contribute

• Participate

• Be a trust agent

It takes time to do all this.

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Consulting LLC - All Rights Reserved

You can’t listen in a space without

Its about people and connections.

… signing on!

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Free Listening Tools

Technorati Search

Compete.com

TweetDeck Search

Search.Twitter.com

Trendrr

Addictomatic

Socialmention

Xeesm

Google Alerts

Google Reader

Google Analytics

Google Keyword

List of 26 tools http://www.socialmediatoday.com/SMC/155299http://www.dreamgrow.com/46-free-social-media-monitoring-tools/

http://www.socialmediatoday.com/SMC/155299

http://www.dreamgrow.com/46-free-social-media-monitoring-tools/











This is you on Social Media



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Network

• Why a Big Network?– More prospects

– More INBOUND calls

• Why a Smaller Network?– Control communications

– Verify connections

Just remember you can’t build a network overnight.


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• Completeness

• Where is Home

• Content

• Context

• Applications

• Network

Profiles for social media

Tip: Profile for social media sites

Use a headshot of just you (real picture)Complete the profile – picture, bio, linkDecide where “home” is. Primary email should be a gmail or yahoo accountUse your real and complete name Add under hobbies or interest: bike, biking, bike tour, travel, adventure travel, bike wisconsin, bicycle, Trek, Lodi Bike Club, silent sports.



Short-term Strategy

SEO and Social Media displace SERP

Make brand optimization a process

Optimize all digital assets

Don’t underestimate local search directories


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http://www.youtube.com/watch?v=OxpnvFOcFfM

http://www.youtube.com/watch?v=OxpnvFOcFfM

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Tip #1 Stay Visible.

• Profile Activity level– 2x/week– 3x/day– 3-5x/day

• Blog– 3 times/week– 2 times /week– 1 time/week– If less consider

newsletter

• Email – 3-5 times before event


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Wordle.net

• Cross pollinate your media– Blogs– Podcasts– Videos – Photos – Presentations– Ebooks– News releases– PDFs– Slideshows– Event Directory

listings

What to Publish and Share

– Emails > blog posts

– Forum posts > blog posts

– Blog posts > presentations

– Presentations > blogs

– Event video > blog post

– Interview clients > blog

– Company info > public reports

– Company info > presentations

Make Use of Existing Material

Event Promotion


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Some insight….

• 1.7 M people in Wisconsin are on FB

• 332,240 FB users in Madison (more than the population)– 18+ over 90%– 35% 35+– 15% are over 50+

• 65 M active users accessing through mobile.

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Reserved

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Social Networking -


Blogs





Create a #hashtagfor your event

Microblogging - Twitter

• Just 11% of users on Twitter are teenagers.


foursquare


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Video - YouTube



Pictures - Flickr

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Business Networking - LinkedIn

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Social Media: Event Example


Share the IAT

experience

Local News

papers

IATA - Tactics


TouchFeelHearSeeRead

1 Week – Lodi Bridge Dedication• Attended dedication• Video & pictures of the event• Video interviews of 2 people• Edited & posted to Youtube• Blog post for blogspot• Tweeted video and post• Picked up by Lodi Valley News• Articles in three papers and online by

next day• Pictures uploaded to FB & Flickr

(taged)• Gathering Waters Conservancy posted

link for Youtube video on FB page• Top of the list for Google Search -

videos


Tip: Ways to use social media effectively

• Sign up for an account, spend a week listening

• Invite people to biking events, promote an event using various

tools, ask them to write about an event they attended

• Encourage picture sharing via FB, Flickr, Picassa

• Connect with people you meet during a bike, your customers –

find in social places

• Invite your customers to connect

• Get your pictures and video up on a social media site - tag

• Write a review about your recent ride – submit to blog com



Happy trails to you


Happy Trails

ResourcesBooks

Rock the World with Your Online Presence by Mike O’NeillMost up to date LinkedIn book www.rocktheworldbook.com

Twitter Marketing : An Hour a Day by Hollis ThomasFacebook Marketing: An Hour a Day by Mari SmithBooks: Groundswell, Trust Agents, Six Pixels of Separation

BlogsLinkedIn - http://blog.linkedin.comIntegrated Alliances http://www.integratedalliances.com/blogWSC Blog - http://www.wendysoucie.comMashable – http://www.mashable.comSocial Media Today – http://www.socialmediatoday.comSocialMediaExaminer – http://www.socialmediaexaminer.comChris Brogan – http://www.chrisbrogan.comAll Facebook -

Slide Presentationshttp://www.slideshare.net/wsoucie

YouTube Channel http://www.youtube.com/user/wendysoucie

Social Media Club Madison (in many cities)• http://madisonsmc.org

Social Media Breakfast Madison (in many cities) http://facebook.com/socialmediabreakfastmadison

Photo credits – Istockphoto.com and Wendy Soucie39


http://www.rocktheworldbook.com/

http://blog.linkedin.com/

http://www.integratedalliances.com/blog

http://www.wendysoucie.com/

http://www.mashable.com/

http://www.socialmediatoday.com/

http://www.socialmediaexaminer.com/

http://www.chrisbrogan.com/

http://www.slideshare.net/wsoucie

http://www.youtube.com/user/wendysoucie

http://madisonsmc.org/

http://facebook.com/socialmediabreakfastmadison

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Partnerships | Strategic Alliances | Joint Venture

• Wendy Soucie Consulting – www.wendysoucie.com

• Founder/Principal

• End Result Marketing• Nurture marketing and research

• Social Media Academy • Certified Social Media Consultant• Founding Gold Member and Alumni• Black Diamond Consultant

• Xeesm – Social CRM • Business Partner – Wisconsin

• Integrated Alliances – IA Certified Trainer

• Images from IstockPhoto.com

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We provide: Technical Product ExpertiseManufacturing experienceSocial media assessmentsMarketing best practicesThought leadership strategiesSocial media building blocksTraining on tools and strategyImplementation help and coaching

Network . Contribute . ParticipateSocial web links: http://xeesm.com/wendysoucie

Your Questions?

http://xeesm.com/wendysoucie

Using Social Media to Build Community and Promote Your Event

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