Using social media for networking
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Transcript of Using social media for networking
Using Social Media For
Networking
Barry Nadler - Social Media Director
Agenda
• What is social media?
• What is your goal?
• Develop a Personal Action Plan
• What this chapter doing to assist you?
WHAT IS SOCIAL MEDIA?
Medium
• Mobile• Video• Blogs• Comments• Posts
Platform
• LinkedIn• WordPress• YouTube• Facebook• SMS/Text
Channel
• Blog• YouTube
Channel• Facebook Page• LinkedIn Profile
Strategy Tactics Weapons
WHAT’S YOUR GOAL?
Identify
• Drivers for success
• Campaign objectives
• Specific desired outcomes
SMART
SpecificMeasurableAttainableRealisticTime-bound
PurchaseRegular Use
Trial
Desire
Liking
Interest
Awareness
Social Media
What is the
Brand of
YOU?
PERSONAL ACTION PLAN
FrequentProfessional
Infrequent
Casu
al
1. Search Engine Optimization (SEO) your site– Google, Yahoo, Bing, etc.
2. Launch a blog– Best & easiest– Wordpress, Blogger, Drupal
3. Post blog articles on a regular schedule– 2-3 times per week
10-Step Action Plan
4. E-mail newsletters/whitepapers or articles that share expertise– Want a list? Create a crash course or
something your market needs
5. Upload content to Flicker, Picassa, comment on blogs, LinkedIn, etc.
6. Produce a video on YouTube– Does not need to be high quality or top notch
10-Step Action Plan
7. Create a YouTube channel and add more videos
8. Use TubeMogul– Distributes to other video channels– YouTube, Viddler, Vimeo
9. Consistently keep adding content to each item already going
10.Promote, Promote, Promote
10-Step Action Plan
• Squidoo Lenses• Add social bookmarks to your blog and
web site• Set up Google Alerts• Use TweetDeck or Hootsuite to tie Twitter,
Facebook, and LinkedIn together
Other Things You Can Do
• Twitter Followers• Facebook Fans• Comments• Social Bookmarks• Page Views• Inbound links• Click-throughs
• Leads• Downloads• Likes• Growth Rate of Fans• Online mentions• Bounce Rate• Google Page Rank
Measuring Success
• Google Page Rank• Google Analytics• Alexia• Technorati• YouTube Analytics• LinkedIn Analytics• Facbook Analytics• Wordpress Analytics• Compete.com – competitor research
Measuring Tools
WHAT ARE WE DOING FOR YOU?
• Comment and post• Be part of the community• Share your professional efforts and
achievements with group• Explore job postings
• Author Articles• Comment as part of the community• Learn about– Other members– Local businesses– Orlando industries– CPLP information and shared experiences
• Know when posts occur on other platforms• Learn about upcoming events and RSVP• Share photos• Promote yourself
• Eventually, we want to have a channel for localized content
• Know when posts occur on other platforms• Learn about upcoming events
• Show Respect• Be Responsible• Show Integrity• Be Ethical• Add Value
Being a Good Cyber Citizen
SUMMARY
• What is social media?• What is your goal?• Develop a Personal Action Plan• What this chapter doing to assist you?
Closing
• Get ten things done versus getting one done perfectly
• 5-10 tasks daily– 1-2 tweets– Answer a question– Post a comment or two
How To Start Tomorrow
WWW.CFCASTD.WORDPRESS.COM