Using Social Media for Business Presentation to RICS Exeter Group
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21-Oct-2014 -
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Transcript of Using Social Media for Business Presentation to RICS Exeter Group
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Using Social Media for Business
RICS Exeter
By Chris Wood
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• Digital Marketing &
Social Media Specialist
• Provides training to businesses on how to use social media & other online marketing activities
• Showing how to engage & promote online to customer base
Intro to Chris Wood
@qChrisWood
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Intro – Seminar Goals
To show how Social Media can be used as an effective Marketing &
Engagement tool for business
To Answer Your Queries
Current use? Tw / FB / Ld
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What is Social Media for Business?
Engaging with other businesses & individuals online
+
Effective Communication
+
Real-time Customer Support
+
Powerful Effect On Brand
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• Facebook – 36m UK members – 50% of population
• Twitter – approx. 10m UK members
• LinkedIn – approx. 10m UK members
• Blogging – a great way to build trust & draw in
customer base (Content Marketing)
Intro to Social Media Platforms
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Follow
& Be
Followed By
Other
Profiles
Social Messaging Network – Engage & Promote
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What to Say?
Be informative (& interesting) rather than trying to hard sell:
– The products or services you offer (Special Promotions)
– The sort of tasks you are working on
– Latest news / Articles of Interest / Top Tips / Key Features
– Bookings, availability, i.e. info useful to customer base
– Types of events hosting or attending
– Training received / Accreditations & Associations
Promote Others
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#Tags
Reach Out To Wider Audience Online
Now work on Facebook
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• Identify clients, business partners, suppliers etc to follow
• Identify key industry/local profiles to follow
• Follow who is following them and or who they’re
following
• Twellow – find profiles by location
• Use of #tags will help naturally pick up new followers
• Use of informative messages, blogs, articles, photos,
videos – will lead to retweets and new followers
Gaining Followers
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Use Hootsuite To Tweet
Post Message to One, Two or Three Platforms
Facebook Page
Saves Time! + Schedule Messages
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Build
Network
Connections
Keep In Touch With Industry
Business Social Networking Site
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RICS on LinkedIn
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How LinkedIn Promotes You
Home Page
Of
Your Network
Connections
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How LinkedIn Promotes You (cont.)
Weekly Email
Updates
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Promoting Yourself – Online CV
Update Personal Profile:
• Photo
• Career
• Education
• Summary
• Mention Keywords
• Skills
• Websites
• Twitter Profile
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Personal Profile Status Updates
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• Company Profile – Products/Services
• Message Connections (like emails)
• Gain Recommendations (testimonials)
• Participate in Groups – reaching out to wider
targeted audiences (see RICS groups)
• Advanced Keyword Searches – new
introductions/opportunities
LinkedIn Features
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Facebook Page
Gain
Fans
(Likes)
Post
Message
to Fans
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Personal Profile
Fans
receive
your
messages
in their
personal
profile feed
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Run Targeted Facebook Ad Campaigns
Plus Boost Posts – once or twice a month
- Requires 50 likes
- Initially
to Gain
Likes
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• Time & Effort – at least 1 to 2hrs a week
• Not likely to be a quick win – need to go for mid-long term benefit
• Lack of how to knowledge in using
social media (takes time to learn)
• Lack of purpose or direction as why using it
All Sounds Great – What Are the Drawbacks?
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Time Issue
• Hootsuite – saves times – Post to many platforms
– Schedule Messages
– Keyword Searches
• Smartphones / Tablet Devices – Use Social Media on the go – particularly for
Tweeting
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ROI
• New Opportunities • Opens Doors • Collaborations
• Research / Keeping Up To
Date
• Building Brand Promote As Expert –
Builds Trust
• Cost Savings Recruitment Traditional
Marketing reduction spend
• New Leads / Sales
• Upsell / Cross Sell
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Tracking Impact – Google Analytics
• Social Referral visits often correlate to Overall Visits – triggers impact on Google & Direct visits
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1. Onsite Training (plus Strategy / Audit options)
2. Training Courses 3. Outsource – Have It Managed
Contact Details:
• [email protected] • @qchriswood • www.linkedin/in/qchriswood
Website: www.qsocialmedia.co.uk
Here’s Where We Come In
Q & A