Using Social Media Data for Small Business Marketing
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Social Media Data for Small Business Marketing When You Don’t Have Time or Money for Big Data
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Transcript of Using Social Media Data for Small Business Marketing
Social Media Data for Small Business Marketing
When You Don’t Have Time or Money for Big Data
HOW CAN YOU LEARN ABOUT YOUR MARKET?
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Focus on Groups that Interest Your Target Markets Go to Facebook, research an interest page, read the comments.
Find commonalities, go to public profiles of group members.
Now you know what your market thinks, wants, and needs.
HOW CAN YOU LEARN ABOUT YOUR MARKET?
HOW DO YOU ENGAGE YOUR MARKET?
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Run a Three Month Content Test: Look at Your Data
Gather an enormous amount of data on the demographics of your engaged market.
Use this data to influence your ad targeting.
Save expense in the long run, when you are paying for reach.
HOW DO YOU ENGAGE YOUR MARKET?
HOW DO YOU KEEP YOUR MARKET ENGAGED?
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Share and Share Alike
• Share positive reviews
• Share cool, fun, and relevant posts
• Give credit for the source
• Link to influencer’s blogs and tag them
• Ask a lateral partner to write an article for your blog
• Use industry infographics and videos
• and on and on…
HOW DO YOU KEEP YOUR MARKET ENGAGED?
