Using Social Media as Powerful Reporting Tools - Daniel Victor - Norman NewsTrain, March 4, 2017 -...
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Transcript of Using Social Media as Powerful Reporting Tools - Daniel Victor - Norman NewsTrain, March 4, 2017 -...
Using Social
Media as Powerful
Reporting Tools
@bydanielvictor
Photo Credit: DaveLawler via Compfight cc, bit.ly/1oLxbBb
What we’re going to learnB
y *
No
m &
Ma
lc
• Create a social
dossier.
• How to contact a
source.
• Use Twitter lists.
• Use callouts to
crowdsource.
• Verify social content
during breaking
news.
• Search Twitter and
LinkedIn for news and
sources.
• Monitor social media
for story ideas.
Keywords
Orthodox, Hasidic, Chasidic, Jewish, Jew
Flight, plane
Sit, seat
and the most important ones…
Me, My, I.
- Use words a witness is likely to use.
- Search for “my” “on” and “train” and you might find:
What would a perfect source tweet?
- Use words a witness is likely to use.
- Search for “my” “on” and “train” and you might find:
What would a perfect source tweet?
- Use words a witness is likely to use.
- Search for “my” “on” and “train” and you might find:
What would a perfect source tweet?
- Use words a witness is likely to use.
- Search for “my” “on” and “train” and you might find:
What would a perfect source tweet?
CALLOUTS
• Be specific about what you want• Keep requests simple• Explain how you will use
contributions• Give incentives• Cast a wide net and often
Do:
Using Google Forms
Everyone knows how to use them.
Get detailed info.
People “opt in” to become sources.
Why forms work
TWEETDECKIt’s for more than just organizing all those great lists you made.
SEARCH• Add column > search
• Exclude keywords
• Exclude retweets
• Signal high-performing
tweets
bit.ly/tdadvancedsearch
LET’S TRY IT OUT1. Find a list created by someone else
that will be useful to follow.2. Brainstorm a list you want to
create.3. Identify a time you could have used
a list, but didn’t have one ready.
This might help:
[keyword] site:twitter.com/*/lists
• LinkedIn for Journalists – join the group.
• Premium service: free for journalists who do a 50-minute webinar.
• Keep your profile current and robust so potential sources can find you.