Using pim to maximize revenue and improve customer satisfaction

#OSSCubeWebinar @OSSCube

OSSCube Presents:

Using PIM to Maximize Revenue

and Improve Customer Satisfaction

July 30, 2015


How to Use This Webinar

• Asking a Question › Enter your questions at any time › Answers will follow the presentation

• Recording of Webinar › Available Friday afternoon › We’ll email you the link

• Contact us › [email protected]


Rakesh Kumar OSSCube Vice President of Technology

John Bernard OSSCube

Executive Vice President of North America

Speakers


Overview

• Why you need PIM (Product Information Management)

• Best practices for omnichannel marketing

• Why Pimcore excels

• Case Study: Gogo Inflight Internet

• Question and Answer Session


Fun fact

It takes an average of 4 weeks to add a new product to your catalog, largely due to the inefficiencies and

errors from updating and publishing new item information.

*Efficient Consumer Response, 2015


The Cost of Inaccuracies

lost each year due to supply chain information

inefficiencies.

$40 Billion

of item data in inventory catalogs is incorrect.

Each error costs $60-$80 to address.

30%

of all invoices have errors and cost $40-

$400 to correct.

60%

are spent on each SKU to manually cleansing

item information.

25 minutes

*Efficient Consumer Response, 2015

(3.5% of sales)


Omnichannel Marketing

Multichannel Ability to interact with your customers across a combination of communication channels

Ability to personalize content to your customers across a combination of communication channels from a single, consolidated point.

Omnichannel


2. Build Processes to Create Speed & Efficiency

3. Product Information Enrichment

4. Product Marketing Optimization

Best Practices for Omnichannel Success

1. Consolidate All Product Information


Consolidate All Product Information

1. Establish a centralized PIM solution and processes

2. Access, manage & publish information to multiple channels

3. Create consistency in formatting and description

Benefits: Reduces overhead and streamlines processes.

MC

Private Label Airline 2

Airline 1

Airline 3


Build Processes to Create Speed & Efficiency

Utilize technologies to expedite tasks

Develop plans and workflows

Customize processes for your business

Benefits: Increase revenue with faster time to market, less time updating, and more accurate inventory and pricing.


Product Information Enrichment

Benefits: Improve efficiency and flexibility to publish to multiple channels.

1. Write unique, high-quality descriptions

2. Utilize product videos and images

3. Find interactive ways to relate to products


Product Marketing Optimization

Improve descriptions through A/B testing

Customize product information for different market segments

SEO Optimized descriptions to increase quality traffic

Be more responsive to customer trends

Benefits: Increase web traffic; find more qualified shoppers; increase conversion and revenue.


Pimcore for Omnichannel PIM

• Open source

• High Volume

• Omnichannel

• Build anything

• Connect to anything architecture

• Extensible platform


Highlight: Product Information Management

• Flexible master data management (MDM) for creating structured and unstructured product specific attributes

• Define your own classes and objects (no need to know the code) • Flexible data models with many different data types • Tight integration of e-commerce, web to print, and web

experience management • API integration with existing IT environment


Gogo Inflight Internet

• Leading global aero-communications service provider with 76% of North America’s connected aircraft.*

• Offers in-flight internet, entertainment,

text messaging, voice and other services to both commercial and business aviation markets.

• Merchandising center is mission

critical application.

*Gogo internal data, 2015


The Problem

• Rapidly growing provider of in flight internet service • Legacy vendor controlled merchandising center unable to

support growth initiatives • Merchandising center is product catalog used to dynamically

publish SKU’s through multiple channels • Limited product offerings and pricing model


The Solution

OSSCube: • Defined modern architecture using Pimcore as PIM system

• New architecture provides (n) scalability for numbers of SKUs and

channels

• SKUs dynamically published through multiple channels

› Price changes depending on flight position to either to Gogo or partner

interface

• Flexibility for product team to define product offerings based on flight

variables and channel

• Ability to expand offerings to include entertainment packages or

merchandise


Solution Architecture

Multiple Distribution

Channels

Partners/vendors storefront

CRM / ERP / CMS

PIMCORE API

BI TOOLS

PIMCORE

CONTENT MANAGEMT

DIGIT ASSET MANAGEMENT

PRODUCT INFORMATION MGMT

MARKETING & CAMPAIGN

TARGETING & PERSONALIZATION

WEB TO PRINT

CONTENT PUBLISHING


Deployment Architecture


Business Value

• Faster time to market

• Extensibility

› Add new product offerings

• Open source

› Meet unique requirements

› Own IP for competitive advantage

• Freedom from vendor lock-in

• Reduced cost of ownership

› No licensing fees

• Happy stakeholders , IT can focus on

maintaining platform


• PIM is essential - Pimcore is the leader for

achieving omnichannel success

• Solved mission critical problem for Gogo

• Pimcore is an extensible platform

• What can we do for you?

Summary


www.OSSCube.com

[email protected]

1-888-967-7282

Using pim to maximize revenue and improve customer satisfaction

Technology

Transcript of Using pim to maximize revenue and improve customer satisfaction