Using Online Reviews to Showcase Your Impact

GreatNonprofits.org

Source: Social Media Today, “5 Sparkling Ideas for User Generated Content”

User Generated Content: Authentic, Growing, Trusted

User Generated Content Continues to Grow

Consumer Trends 2013: Strong growth for review websites Yelp reviews up 47% to 53mm Trip Advisor has over 200mm

unique visitors, quadrupling site traffic from two years ago

And this growth is continuing in the nonprofit sector With GreatNonprofits reviews

up 30% YOY and growing

Reviews and User Generated Content on the Rise

User Generated Recommendations Influence Decisions

92% of consumers

trust recommendations from friends

& family

A one-star improvement on Yelp leads

to a 9% increase in

revenue

70% of consumers trust online reviews as

much as personal

recommendations

Source: Nielson

The Largest Nonprofit Review Site of It’s Kind.

GreatNonprofits is a free, easy way to collect and share stories of impact regarding nonprofits and the beneficiaries they serve. It’s the Yelp of Nonprofits.

1.8 MillionNonprofit &

Project Profiles

200,000+ Reviews

5,500+ US City & Issue

Directories

>20,000 Nonprofits and

Projects

GreatNonprofits By The Numbers

Content syndication partnerships across nonprofit information platforms to audience

of 20million

Open Syndication of Content

STEP 2: Search & Claim your organization.

Getting Started: Step 1 – Claim Your Profile

Getting Started Step 2: Complete Profile

Add:• Logos• Websit

e• Social

sites

Add:Your mission statement

AddPhotosVideos

AddImpact statements

InviteReviews

INVITE REVIEWS

1 2 3

Getting Started Step 3: Invite Reviews

Once you invite reviews; reviews are syndicated to other sites

And, Bi-Directional API Enables Reviews from those site to Populate Back

Reviews are Part of the Donation Process

A Highlighted Review and Visual Can Impact Donations

Reviews can also be leveraged for staff response or

improvements

“We monitor reviews very carefully; in fact there are 5 members of staff who monitor feedback. Early on when we first got the Top Rated award we received a lot of comments from volunteers. From the reviews we got on GreatNonprofits.org we came up with an idea to do a volunteer spotlight on Facebook featuring a different volunteer each week. With over 1,400 volunteers each week, this makes a difference."

A Nonprofits Experience: Recognition

Mark HoewingKids Give The World

“We monitor reviews very carefully; in fact there are 5 members of staff who monitor feedback. Early on when we first got the Top Rated award we received a lot of comments from volunteers. From the reviews we got on GreatNonprofits.org we came up with an idea to do a volunteer spotlight on Facebook featuring a different volunteer each week. With over 1,400 volunteers each week, this makes a difference."

A Nonprofits Experience: Recognition

Mark HoewingKids Give The World

"We were overwhelmed by our reviews. We help as much as we can and return every call and email- we cannot take in every cat for adoption but we try to help people with any resource we have. The reviews we have received on Great Non-profits affirm what we strive to achieve and we know that the reviews will give us more opportunity to help others."

A Nonprofits Experience: Inspiration

Jan RichFor the Love of Cats

"We were overwhelmed by our reviews. We help as much as we can and return every call and email- we cannot take in every cat for adoption but we try to help people with any resource we have. The reviews we have received on Great Non-profits affirm what we strive to achieve and we know that the reviews will give us more opportunity to help others."

A Nonprofits Experience

Jan RichFor the Love of Cats

Nonprofit Case StudyIncreased Donations

Oral Cancer Foundation,

Newport Beach, CAAfter sending an email to major donors highlighting GreatNonprofits reviews,

two new donors each gave $50,000 to the organization (representing half of their

annual budget) and another donor awarded $300,000 in

unrestricted funding.

Sample Usage – Reviews, Feedback and Awards

Nonprofits in Action

Sample Outreach: Email

Sample Outreach: Your Website

Sample Outreach: Press

Sample: Social Media & Marketing

Sample: Social Media & Marketing

27

Annual Top-Rated Awards Open

Nonprofits receive: priority placement on the online leaderboard, press kits, a Top-Rated Badge to use on their site and marketing materials, stickers and a certificate as well as inclusion in press releases.

Free Marketing Kit & Top Rated Awards

The Kit IncludesComplimentary kit to get the

word out about your nonprofit.

Pre-made Facebook, twitter, posts as well as graphics for Instagram, and Pinterest

Sample emails and outreach to gather reviews

Sample press-release and outreach to share the news (for listed nonprofits)

Social Media & Marketing Guide…For a free copy of the guide:Click here: http://slidesha.re/1dyOW4l

Email: tara@greatnonprofits.orgOr Visit: greatnonprofits.org

Other information:Greatnonprofits.org@GreatNonprofits