Using NFC in Museum & Gallery

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  • 1. 2012 , Using NFC in Museum & Gallery (Kyoung Jun Lee), , (LoveisTouch.com)
  • 2. . , . NFC. NFC . NFC .
  • 3. . , . NFC. NFC . NFC .
  • 4. . X Communication Communication (, , ) (, ) ,
  • 5. Web 2.0 Web 2.0 , , , , , . X X , . .
  • 6. Technology , . , Art . CRM, Technology , Technology Technology Communication , . Social Network , CRM .
  • 7. . , . NFC. NFC . NFC .
  • 8. 2005 communication RFID . NFC Business Model (()) . , , , , RFID , 2007 , 2007 Mobile 2007. RFID , , RFID , , 14, 4, 2008, pp. 47-68. Mobile , , , ZigBee RFID RFID 2009 + , 2009 ZigBee , 2009. NFC Jun, J. and K. J. Lee, Touch, Scan, and Tune for Ubiquitous Space: + 2011 QR Code Simple and Incremental Approach for Linked Space, Working Paper, + BMER, 2011. Wi-Fi
  • 9. Whats NFC?NFC(Near Field Communication): - A set of short-range wireless technologies, typically requiring a distance of 4 inch or less.Your phone can play role of Your phone can read and write Your phone can interact withyour credit card. other RFID tags. other NFC devices.Card Emulation Mode Reader/Writer mode P2P(Peer-to-Peer) Modepay by touching a Dongle buy movie ticket by touching a The current paper business NFC tag attached to a movie card will disappear in ten years poster
  • 10. NFC, as the bridging technology 1. NFC Bridge, 2. NFC Take-out (Source: Kurt Schmid, NEXPERTS, April 2012 @ WIMA (Source: Proxama, April 2012 @ WIMA 2012, Monaco) 2012, Monaco)
  • 11. NFC Market Insights NFC
  • 12. . , . NFC. NFC . NFC .
  • 13. NFC 1NFC at the Museum of London (Museum of London) NFC . NFC NFC . NFC like . . NFC 90NFC . , , Twitter, Facebook
  • 14. NFC 2National Museum in Krakow, Poland Krakow 2012 3 6 20th Century Polish ArtGallery NFC NFC NFC , , . NFC Nokia Nokia C7 NFC .
  • 15. NFC 3 Pompidous Teen Gallery smart Muse Pompidous Teen Gallery NFC SNS . Smart Muse NFC NFC . NFC SNS , .
  • 16. NFC 4STRT & STRP & NFC . RFID , . NFC , .
  • 17. . , . NFC. NFC . NFC .
  • 18. NFC Mediarization Off-line NFC On-line , . Lifelog My Gallery . Like . SNS (referral marketing)
  • 19. : NFC 2011 11 2 8 . NFC . SNS , . At Seoul, Korea, Nov.2nd. 2011
  • 20. : Online Offline Seamless Like Seamless NFC SNS , (, Like) (Lifelog)
  • 21. : Social Marketing Tool Tool SNS X X
  • 22. : CRM(Customer Relationship Management) Tool CRM . 102,544 927 15 12,976 34,240
  • 23. NFC Gallery Cafe_ NFC Gallery Caf Only Gallery , . , Tag Management Service .
  • 24. , NFC , , . Touch . , , ART + NFC CRM ,
  • 25. For more information, touch me! Kyoung Jun Lee, CEO of LoveisTouch.com Facebook.com/leekj007 leekj007@gmail.com +82-10-3775-1952 Sunhee Kwon, VP of LoveisTouch.com sunhee.kwon@loveistouch.com +82-70-4006-5299