USING NEW MEDIA AND STORYTELLING TO DELIVER YOUR … · 2017. 5. 2. · USING NEW MEDIA AND...
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USING NEW MEDIA AND STORYTELLING TO DELIVER YOUR MESSAGE
Transcript of USING NEW MEDIA AND STORYTELLING TO DELIVER YOUR … · 2017. 5. 2. · USING NEW MEDIA AND...
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USING NEW MEDIA AND STORYTELLING
TO DELIVER YOUR MESSAGE
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MANAGED LANES: Communication Challenges
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USING REAL LIFE STORIES TO DRIVE VALUE MESSAGE
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In 2015, time spent on social media overtook
time spent watching TV for the first time everFlurry Mobile, 2015
69% of Millennials list Facebook as a source
for news and primary source of information Christopher Newport University, December 2015
51% of 495 and 95 Express Lanes customers
are MillennialsKRC Research, Fall 2015
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SOCIAL MEDIA
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CONTENT DEVELOPMENT
Visual attention span:
People don’t read anymore,
they scan
Type of content generating
most engagement