Using LinkedIn to...build yourself and your business
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Transcript of Using LinkedIn to...build yourself and your business
build yourself and your business
Using LinkedIn to...
Le 10 avril 2023 www.adviso.ca
WHO’S ON LINKEDIN?What about you?
Le 10 avril 2023 www.adviso.ca
About me
Le 10 avril 2023 www.adviso.ca
GETTING STARTED1
Le 10 avril 2023 www.adviso.ca
Completed profile
EffortUpdate every part of your profileAsk for recommendationsBenefitBe more visible in LinkedIn searches (priority on complete profiles)
Le 10 avril 2023 www.adviso.ca
Optimized profile
EffortFind relevant keywordsMake it easy to read BenefitBe more findable via LinkedIn and Google
Le 10 avril 2023 www.adviso.ca
Adding applications
EffortBrowse available applicationsBenefitEnhance you profile with blog posts, presentations, etc…
Le 10 avril 2023 www.adviso.ca
Upgrading your profile
EffortBetween $25 & $100 a month BenefitEnhanced possibilities:- Stats- Connections- Info
Le 10 avril 2023 www.adviso.ca
Business profile
EffortWriting up overview and product & services descriptionsBenefitBe more findable on LinkedIn
Le 10 avril 2023 www.adviso.ca
Business profile analytics
EffortObservationAnalysisBenefitUpdating page to attract right target
Le 10 avril 2023 www.adviso.ca
CONNECTING2
Le 10 avril 2023 www.adviso.ca
Searching for contacts
EffortSearching for interesting contacts:
TitlesNamesCompany (clients & suppliers) BenefitFinding interesting people to connect with
Le 10 avril 2023 www.adviso.ca
Connecting openly
EffortEmailingGetting introduced BenefitBuilding a strong and relevant network
Le 10 avril 2023 www.adviso.ca
Connecting covertly
EffortFinding groupsParticipatingFollowing usersBenefitBuilding a stronger reputation with potential contacts
Le 10 avril 2023 www.adviso.ca
MANAGING3
Le 10 avril 2023 www.adviso.ca
Contacts
EffortReviewing contacts and categorizingBenefitPossibility to communicate with specific groups
Le 10 avril 2023 www.adviso.ca
BRANCHING OUT4
Le 10 avril 2023 www.adviso.ca
Groups
EffortStarting discussionsParticipating in conversationsBenefitGetting know to communities of interest
Le 10 avril 2023 www.adviso.ca
Finding relevant groups
EffortInteresting industries/topicsNot spammy500+ membersBenefitMeeting interesting people and getting known
Le 10 avril 2023 www.adviso.ca
Answers
EffortFinding relevant answersAsking questions BenefitGetting known, getting answers
Le 10 avril 2023 www.adviso.ca
Getting started today
• Complete and beef up profile• Create and beef up corporate profile• Connect, update and share• Find 2-4 groups and participate
– My industry– Interesting industries– Potential customers
• Spend 15-30 minutes daily• Play around
Le 10 avril 2023 www.adviso.ca
Extra resources
• Simon Hénault– Linkd.in/Simon-Henault
• Linked Into Business Blog– LinkedIntoBusiness.com
• LinkedIn Blog– Blog.linkedin.com
• Or me!– www.fabricecalando.ca
Le 10 avril 2023 www.adviso.ca
ANY QUESTIONS?Thank you!
Le 10 avril 2023 www.adviso.ca
About Adviso
• … Web strategists and internet marketing specialists
• … serving important clients for more than 5 years
• … work in unison with agencies, tech firms, media groups, etc.
• Visit us: – www.adviso.ca | www.adviso.ca/blog – twitter.com/adviso – www.linkedin.com/companies/adviso
Le 10 avril 2023 www.adviso.ca
About Fabrice Calando
Web strategist, Montreal (Quebec) Canadafabricecalando.ca | ca.linkedin.com/in/fabricecalando
Fabrice Calando is a web strategist at Adviso. He develops and evaluates strategies that look to maximise business results. His work integrates user interface design and experience, web analytics, SEO, social media and web marketing. He has a particular interest for helping B2B companies achieve their business goals online.
Fabrice is currently a moderator for Linked Québec - with over 10,000 members, it is the largest group of French-speaking professionals on LinkedIn.