Getting Hot Leads in Brutally Cold

Weather

Rachel YeomansPrincipal, Astek - @rachelyeomans

Mike DwyerDirector of Business Development, Vitamin T – @Cruiter

Rebecca ShafferCreative Content Director, Ragan Communications - @rebeccajshaffer

…for your business and career

LinkedIn

so many reasons… Why LinkedIn?

#ChiThinkDrink

show off your awesomenessBuild a Better Profile.

#ChiThinkDrink

• Building business and career credibility• Creating searchability• Writing YOUR story

ready. aim. fire. Now Use it.

#ChiThinkDrink

• Status updates• Networking• Groups• Research• A sample strategy…

Define your ownable position

Your brandingstrategy

What are your objectives? What do you want to be

known for? What is your positioning and

value proposition? Who is your target audience? Wow will you engage?

Identify your target

audience

Plan your engagement

Create your marketing plan

fishingresearching and contacting target audience

Developing and nurturing your LinkedIn network

partyingdeveloping a social presence that is inviting, relevant and conversational

working outconsistently developing and sharing content to your target audience

“5 in 5”: Five steps in five minutes to engagement

• You get an Google alert about “translation and retail”

• You go to LinkedIn and post the article on personal updates, relevant LinkedIn groups, LinkedIn company page, Twitter, Facebook etc.

• You received a piece of content from the marketing team: (link) “Three Reasons Your Doing Translation Wrong”

• You go to LinkedIn and look up “Translation Services” in “Advance” and find Dan. You see who you are connected to and ask for an introduction.

• You follow Dan on on twitter and RT something he posts and thank him when he follows you… next step DM, email, call

step #1

step #3

step #2

step #5

step #4

when in Rome… speak RomanHeed our tips and tricks.

#ChiThinkDrink

• Privacy• Etiquette• Getting noticed• Content…

LinkedIn Content Do’s• Update your Status • Join targeted LinkedIn groups • Confidence counts - Be the expert! - Be a News Ninja:

- Google Alerts “marketing and advertising”

- Read and share web articles

• Update your profile:

- 40% more likely to be found on LinkedIn

With a 100% updated profile

- 90% of info in a LinkedIn company page

Comes from employee personal profiles

• Constant Targeted Network Expansion

- Always invite

there are no stupid questionsIt’s your turn.

#ChiThinkDrink

just empty wine glasses

Andy Swindler@aswindler

John Armstrong@johnequatro

#ChiThinkDrink@rebeccajshaffer / @cruiter / @rachelyeomans

Thank You!