USING LINKEDIN FOR A RETURN TO WORK

Presented by Karen Hollenbach, Think Bespoke

WHO AM I?Karen Hollenbach is a leading Communication Strategy Consultant, Workshop Facilitator and LinkedIn Specialist. As the Founder of Think Bespoke she provides a tailored approach for clients and organisations rethinking their approach to career and business.

Why LinkedIn?Launched in 2003, LinkedIn is the world’s largest professional network. • Over 300 million members (LinkedIn

Profiles) globally• Over 4M Company pages• Over 1M professionals publishing on

LinkedIn Pulse.• Over 2M Groups

In Australia, four out of five Australian professionals use the social media platform.

WORK

2015

Factors to consider:

FOR YOU

• Networking Platform• Research Platform

FOR POTENTIAL EMPLOYEES

• Personal branding • Control your message

EXAMPLE OF A LINKEDIN SUMMARY:

After taking an extended break from my career in Marketing to have and raise three children and undertake a major house renovation, it is time for me to refocus my energy on finding my next challenge.

My background is in FMCG Marketing having worked on a number of market leading, highly recognised supermarket brands such as Latina, Old El Paso, Pataks and Morning Fresh.

. . . . . . . . .

On a practical level, my experience spans all elements of the Marketing Mix including strategy development, brand positioning, communications & advertising development, portfolio management & new product development, packaging development, market research & consumer insights, working with the trade, competitive defense strategies.

I am passionate about delivering business growth through marketing and I am now looking for work in this area on a part-time basis initially until I have all my children off to school. 

Jenni Toogood, Marketing Manager, FMCG

PROFESSIONAL EXPERIENCE

VOLUNTARY EXPERIENCE

PROJECTS

SKILLS

HOW TO PRESENT YOUR NEWER LIFE SKILLS IN BUSINESS TERMS

CAREER RESOURCES HUB

To access to our Career Resources Hub, exclusive to our Think Bespoke community, please sign up to our E-Insights.

Here you’ll have access to the tools, resources and support you require to assist you in the transition back to paid work.

LinkedIn Company Page ‘Think Bespoke’Instagram & Facebook ‘Think Bespoke’

thinkbespoke.com.au