1. Building Your Personal Brand in a Web 2.0 World

2. Brands Galore Product Brands Corporate Brands Brand Me? 3. Personal Branding Unearth what is true and unique about you Let Everyone know about it 4. The Power of Brand You Your Own Free Agent Create Your Own Career Path Link Talent and Interest with the Right Position Move Vertically and Horizontally Switch Career Paths 5. Technology Makes it Possible Websites: Easy to Own Use Social Networks as Billboards 6. Not About Technology Alone. Delivering Results Being Remarkable Learning New Skills Make Your Brand Memorable 7. Develop Your Personal Brand Only about Self Promotion and Selfishness? Makes You a valuable Asset It is your future,stupid!!! Dont you want to be a success-Brand Yourself!!! 8. Your Career Path If You are Happy. Work It If You are Unhappy.Change It If You are Unsure.Define It 9. Approach to Your Career Differentiation Marketability 10. Why should someone choose your Brand? Robust Professional Network Endorsements from respected colleagues Previous accomplishments from catalogued results A diversified and unique skill set 11. The Value of Networking Why do I have to Network? What is there for Me? Only Name Collector? 12. Benefits of Networking.Sales Related Maintaing Relationships Meeting New Prospects Getting Referrals 13. Benefits of NetworkingNot Sales Related Finding a New Job Finding a New Employee or Colleague Getting to know the right people who can help ypu with career 14. Benefits of NetworkingNot Sales Related Attracting right organizations to form partnerships Getting new ideas, new insights and wisdom Knowing about important changes 15. The 2 biggest Problems of Online Networking What their Goal is? Who are the people in the best position to help them reach that goal? 16. Reverse it Which organizations? Which Online Networks? Which Groups on those networks? 17. Need for Clarity Who to Approach? Whom to ask for help and support? 18. Make or Break How You Approach? How you will be perceived? 19. Five Fundamental PrinciplesAt the Heart of Success 20. Fundamental Principle 1Networking Attitude Sharing Information Reactive and Proactive Way Without expecting anything immediately in return 21. Information Sales Lead Job Opening New Supplier/Employee Opportunities for Partnerships Interesting Training Courses 22. Without expecting anything immediately in return Not immediately embraced Attitude in dealing with people Works in the long run Builds trust 23. Sharing Not a one-way street Two or more-way boulevard All parties need to be satisfied 24. Returns.. Much more than investments Never know from who Networking.A Long-Term Game Always involves 2 or more players You sow what you reap..Start sowing today 25. Linkedin does not work for me!!!!!!!! Not knowing and applying The Networking Attitude Only Focused on themselves 26. Fundamental Principle 2 : The Golden TriangleGive Ask Thank 27. Give What can we give or share? Relationships Improve People worry about not having it anymore 28. Ask Getting Help from Others Mental Barriers Opportunity to improve relationships 29. Bad Experience with Questions We did Not Ask a Good Question Not asked in a way to that would give the best answer 30. What is a Good Question? More Specific, the Better Prepare Yourself 31. How to ask Questions in a way that gives the bestanswers? Step 1 From a Direct to an Indirect Question 32. From Direct to Indirect Dont Ask Ask Will You Hire Me as a Do you know anyone who isManagement Trainee?looking for a Management Trainee? 33. The Advantage of Being Indirect Triggers OthersMinds Say No without jeopardizing relationship 34. From Indirect to the best QuestionWhodo you think I should contact when I amlooking for a job as a Management Trainee? 35. Thank When you do not get something? Looked for a solution, did not find one? For Listening? The Initiator? 36. Fundamental Principle 3: The Real Power of the Network is inthe Second Degree First Degree Still Very Important Time to know each other How to help each other You never know who they know 37. Fundamental Principle 4: Quality and Diversity are both Important The Importance of Quality Only be measured when compared to your goals Who can help you reach goals better and faster? 38. The Importance of Diversity Your goals change over time More opportunities to find high quality people Be available for your network Rely less on luck and coincidences 39. Value for your Network Low Quality for You, High Quality for someone Good Networking Action: Connecting people Creates Goodwill, strengthens relationships More motivated to help you 40. The Importance of Connecting People Not time consuming Helps two people Remembered as great help 41. Diversity creates Safety Net Natural Tendency of sticking to similar people Strength of weak links.large and diversified network 42. Balance between Quality and Diversity Find your own Who is not interesting today may become tomorrow You never know who he knows You never know how he could help 43. Fundamental Principle 5: Your Know,Like and Trust Factor Raise Your Know Like TrustFactors 44. Know Factor What do People know about You? What is your Background? What are your interests on a professional and personal level? Which Organizations do You belong to? 45. Like Factor HelpFul Kind Not Pushy 46. Trust Factor Trust as an Expert Answers Discussions Recommendations 47. Trust factor Trust that you will behave in a decent way Like Factor Recommendations 48. What is Linkedin? Largest Online Business Network 120 Million Registered Users 9 Languages 50 Million in USA, 3 Million in India 49. Linkedin Networking Platform Platform to start and maintain relationships Foundation of Open Networked System 50. Linkedin is. Reputation Engine Visual Representation of your business networks reach Place to represent your business Capability 51. Linkedin is a powerful tool Your The Unique Your Unique Tool(LinkedPowerExperienceRelationships in) 52. The Single Most Important Benefit of Linkedin Finds the Right People Connections You have With Them Makes Networks Visible 53. Who can benefit from Linkedin? Job/Internship Seeker Business Employee/Owner 54. What Tasks? Business Employee/Owner Find New Customers Find Suppliers and Partners Find Employees 55. Benefits and How Linkedin?BenefitHow LinkediN?Identifying the right people Finding their Profile via search or browse 56. Benefit How LinkedIn?Discovering Information about Reading their Profile before a Meeting 57. Benefits How Linkedin?Maintain Relationships Personal Messages, Sharing Ideas-Discussing and Answering Questions in Answers 58. BenefitsGet RecommendationsGetting Recommendations Recommendations 59. BenefitHow Linkedin?Receiving Introductions or Referrals Via Introductions and Profile Share 60. Benefits How Linkedin?Discovering Relationships between.. Via Connections in Profile 61. BenefitsHow Linkedin Helps?Discovering Relationships Via Connections in Profile 62. Benefits How Linkedin Helps?Visibility,Personal Branding and Your Profile on LikedinOnline Reputation Search Engines like Google Contributions to Answers and Discussions 63. Benefit How Linkedin HelpsWord of Mouth Publicity Receiving RecommendationsPeople talking about you in DiscussionsMention You as an Expert in Answers 64. BenefitHow does Linkedin help with this?Getting Notifications when someone Via Network Updateschanges jobs. 65. BenefitHow does Linkedin help in this?Getting Notifications when someone Via Network Updateschanges job 66. Benefits How does Linkedin help with this?Picking up trends in the marketplace Discussions in Groups 67. BenefitsHow does Linkedin help in this?Make yourself be perceived as an expert Contribution in Discussion andAnswers 68. BenefitsHow does Linkedin help in this?Finding the Groups and organizations Contribution to Disucssions andto be members of, both online andAnswersoffline, which are right for you Via Group Search Via Profiles of People in your Network 69. Linkedin: Functionality Home Linkedin Ads 70. Typical Linkedin Ad Positioning 71. Linkedin Ads- Three StagesStage 1 Create An AdStage 2 Select A Target AudienceStage 3 Set A Budget and Bid 72. Where will the Ads be Shown? One or All-* Profile Page* Home Page* Inbox* Search Results Page* Groups 73. How does an Ad Look Headline..upto 25 Characters of Text Descriptionupto 75 Characters of Text FromYour Name or Co Image..50x50 Pixel Image 74. Who will see my Ad? Who meets targeting Criteria Job Title.........CEO, VP Marketing Job Function..Marketing,HR Industry..Banking,Biotechnology GeographyMumbai,New York 75. Who will see my Ad? Targeting Criterion Company size1 to 10 or 500 to 1000 people Company Name.GE or HP Seniority.Vice President or Owners Age18-24 or 45-50 LinkedIn Group.SCM Experts or Sharepoint Professionals 76. How much does it cost? Controlling Your Costs Set Daily Budgets Start and End at any time 77. How much does it cost? CPC or Per Thousand Impressions Bid: Max Per Click Amount charged: Between $2 and Bid Amount Suggested Bid Range Estimate Your Costs 78. The Importance of a great LinkedIn Profile Ability to be found Opportunity to tell your story 79. Need for a bulky Linkedin ProfileReason 1 Tell Your Story Fully Encourage viewers to do business 80. Need for a bulky Linkedin Profile.Other Reasons Every word is keyword searchable You are not a dinosaur Comparison 81. Tell Your Story Fully Depth and breadth of Your Experience Your Professional Recommendations Brands You carry Certifications Educational Experience 82. LinkedIn profile vs Resume Narrative of Sorts Emphasize Experience Credibility Unique Individual 83. Guidelines for a great Linkedin Profile Make Your Profile 100% Complete Include all companies, education and awards References More Robust, more info: Higher position 84. Guidelines for a great Linkedin Profile Professional Headline..Donts No Cliches,please Outside-the-box thinker Problem-Solver Strategic Visionary 85. Guidelines for a great Linkedin Profile Professional Headline..Donts No confusion,please How do you make other people/organizations better 86. Guidelines for a great Linkedin Profile Professional Headline.Donts Do not make visitors bored You are much more than your job title Highlight most important/relevant achievement,honour,award, recognition, third party affiliation 87. Guidelines for a great Linkedin Profile Professional Headline.Donts No desperation please Proactively seek opportunities People care only how you will make their lives easier 88. Four Step Process for a great Headline Step 1 ..WHAT? Say what you are! 89. Four Step Process to a great Headline Step 2 .Who? Whom can you help? 90. Four Step Process to a great Headline Step 3.How Say How you can make their lives better 91. Four Step Process to a great Headline Step 4Proof Give Proof that you are credible 92. Great Headlines Whom you can What you are?help? Executive Recruiter who helps Fortune 500 How you make their life/work bettercompanies find top Tech Talent. Proof Clients include Google and IBM 93. Great HeadlinesWhat Whom are you canyou?help? Personal trainer who help youth get How you make their life/work better?stronger,healthier and faster. ProofFormer Head Trainer for the NY Jets. 94. Great HeadlinesHow Whomwill youmake Whatyou can lifeare you?help?better? Speaker/Author/Coach who help job-seekers get their dream jobs.Proof Featured on CNN/BBC/Fox 95. Guidelines for a great Linkedin Profile Use picture used on multiple sites Use Specialities to fill inkeywordsroles,capabilities and interests 96. Update Your Linkedin Status Regularly Link to articles you have written or in which you are quoted Your latest blog posts Business Accomplishments Multiple sites: ping.fm 97. Guidelines for a great Linkedin profile Make changes after every job change or promotion Include your web sites and blog links Do not block incoming emails 98. Linkedin Keyword Optimization Summary What you do? How you can help people? Benefit Driven 99. Linkedin Keyword Optimization Specialities Work Experience 100. LinkedIn Recommendations Who to Ask? Setting Expectations Quality over Quantity 101. LinkedIn Profile Organizer Book mark Retrieve later easily Folder Add Note Only with Premium Account 102. Linkedin ConnectionTags Keywords to organize connections Quick Filtering Upto 200 Unique Tags 103. Linkedin Connection.Imported Contacts Give LI access to your email contact list Contacts imported Match with Member Database Who are already LI memberssend out invites Nonmebers.send out invite to join LI 104. Linkedin Network Statistics st Level 1 stMyLevel4178 Connections2 nd. Second Level 1,095,500+Level Connection 3 rd Third LevelLevel 13,651,ooo+Connection 105. My Linkedin Network Total First Degree connections: 6495 Total users I can connect through an introduction: 17,392,000+ 106. The Linkedin Network and InMail Reach anyone on Linkedin No contact info required No introduction required Professional Outreach.Profile attached Guarantee of 7 day response 107. Linkedin PremiumPersonal Business Business Plus ExecutivePlusFree Annual: Rs.1,000 Annual: Annual:Features per MonthRs.1,900 perRs.3,500 permonth month Monthly: Monthly:Monthly: Rs.1,200 Rs.2,400 PerRs.4,700 PerMonth MonthContactNil3 1025anyone onLinkedin 108. Linkedin PremiumPersonalBusinessBusiness ExecutivePlusPlusFeature 100300 500700See moreprofiles whenyou search 109. Linkedin Premium PersonalBusinessBusiness Pro Executive PlusFeatureZero in on No Filter Premium PremiumPremium+TaleProfiles withFilterFilter nt Filterpremiumsearch filtersSeniority SenioritySeniority Company CompanyCompany Size SizeSize Interests Interests*Interests Fortune 1000 Fortune 1000 * Fortune 1000 Function Years ofExperience Years ofExperience Groups New to 110. LinkedIn premium PersonalBusinessBusiness Executive PlusPlusFeatureSave 5 Folders 5 Folders 25 Folders 50 Foldersimporatntprofiles andNotes withProfileOrganizer 111. Linkedin PremiumPersonalBusiness Business ExecutivePlus PlusFeatureAutomate your 3 Per Week5 Per Week 7 Per Week 10 Per Daysearch withSaved SearchAlerts 112. LinkedIn PremiumPersonal Business BusinessExecutivePlusPlusFeatureGet 10 outstanding 15 outstanding 2535introduced to outstanding Outstandingcompaniesyou aretargeting 113. Linkedin Premium PersonalBusiness Business Executive Plus PlusFeatureSee Names First Name First Name First Name Full Nameof your thirdVisibilitydegree andgroupconnection 114. Linkedin Groups Alumni Group Corporate Group Conference Groups Networking Group Nonprofit Group 115. Group Features Discussion Members Jobs Promotion Subgroups 116. Additional Group Utilities Groups You May Like Group Directory Search Group (Keyword,Category,Language) Create a Group 117. LinkedIn Jobs Search Keyword Title Company Name 118. Linkedin Jobs Advanced Search Location (in or Near) Country Function Experience Industry Date Posted Salary 119. Linkedin Jobs Additional Utilities Saved Jobs Saved Searches 120. Linkedin JobsMore Features Jobs You may be Interested In Email Alerts 121. Linkedin Jobs.Unique Features Save Job Share Job(FB,Twitter,Linkedin) Follow Company 122. Linkedin JobsMore Unique Features Posted By Connections who can refer Similar Jobs People who viewed also viewed Search More Jobs 123. Linkedin JobSeekerSubscription Plans Job Seeker Job Seeker PlusMonthlyRs.1,400 Per Month Rs.2,400 Per MonthYearly Rs.1,200 Per Month Rs.1,900 Per Month 124. LinkedIn JobSeekerThe BenefitsJob SeekerJob Seeker Plus Get Noticed byRecruiters andHiring Managers byJob Seeker Badge 125. LinkedIn Job SeekerThe BenefitsJob SeekerJob Seeker PlusMove to the IncludedIncludedtop of the listas a FeaturedApplicant 126. Linkedin Job SeekerThe Benefits Job Seeker Job Seeker PlusContact AnyoneDirectly with510InMail.ResponseGuaranteed 127. Linkedin Job Seeker..The Benefits Job SeekerJob Seeker PlusGet Introduced 15 Outstanding25 Outstandingto inside sourcesto thecompanies youare targeting 128. LinkedIn Recruitment Solution.Talent Finder TalentBasic TalentFinder 129. Linkedin Recruitment SolutionsPricingSubscription Plans TalentBasicTalentFinderMonthlyRs.2,400 Per Month Rs.4,700 Per MonthYearly Rs.1,900 Per Month Rs.3,500 Per Month 130. LinkedIn Recruitment Solutions.The BenefitsTalentBasic TalentFinderUnlock Full Names First NameFullName 131. Linkedin Recruitment SolutionsThe BenefitsTelentBasic TalentFinderContact Anyone 10 25on Linkedinwith InMail 132. Business PagesMistake 1 Company not even listed Statistics for Followers Share news/info: Keep people engaged Model Business Pages: CNBC,Dell,Philips,Linkedin 133. Business Pages.Mistake 2 Not Following competition Who is joining/leaving? Updates(News articles, follow discussions) New Jobs Follow ccompetitors, suppliers, potential customers and acquisition targets 134. Business PagesMistake 3 Employees not spent much effort on their Linkedin presence Feature in Searches(Names/Skills/Expertise) 135. Business Pages.Mistake 4 Not sharing right info at right time Post in morning Add links Tell them what to do Videos Target to specific people/groups 136. Business Pages.Mistake 5 Employees not connecting with each other on LI Open up whole lot of second degree connections Follow what employees are sharing Updates sortable 137. Business PagesMistake 6 Office gossip out,industry information in Use Google Alerts, Reader, Linkedin Today Use Scoop and Trap Connect to clients 138. Business Pages.Mistake 7 No Linkedin button on Website Share PlugIn Share API Log in with Linkedin 139. Business Pages..Mistake 8 Not equipping employees for Premium Accounts Special packages for HR/Sales Teams Premium Subscriptions: Individual/Team Level More Profiles,InMails, more granular search 140. Business PagesMistake 9 Not listed all products and services Get Recos 141. Business Pages.Mistake 10 No exclusive employee Group on Linkedin Only current employees Discussion not searchable Share Articles, Raise Problems and Brainstorm 142. Business PagesMistake 11 No Groups for Customers Share Experiences Product Ideas Inspiration: Citibank 143. Business Pages.Mistake 12 Do not participate in discussions or Spam Actually participate Do not spam(No sales pitches, no unsolicitated info) 144. Business PagesMistake 13 Not gone mobile with LI Free Mobile Apps Useful at conferences/offsites CardMunch