Using IT to Solve Business Problems –Without an IT Staff...
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MASH YOUR BUSINESS! Using IT to Solve Business Problems – Without an IT Staff
Transcript of Using IT to Solve Business Problems –Without an IT Staff...
MASH YOUR BUSINESS!Using IT to Solve Business Problems – Without an IT Staff
Agenda
§ What is a Mashup?
§ Examples
§ Technology
§ Questions & Comments
§ Demos
What is a mashup?
Not these or these
What is a Mashup?
A mashup is an application that combines data from more than one source into a single integrated tool.
Maps
What if this…
http://flickr.com/photos/critter_lm/199190277/
And the hours it took to get this….
Could be as easy as this…
http://entrepreneurthearts.files.wordpress.com/2008/01/dreamstime_3961816.jpg
With just a few minutes of time spent
Business Benefits
§ Merge internal business information withú Business Informationú Public Information (web)ú Interaction
§ Pull it all together ú Easierú Fasterú Better
Projections
Customer Data
Web :Map / Prices
/ etc.
Project Demonstrations
§ Natural Gas Forecasting
§ Customer Service Routing
§ Social Networking
NATURAL GAS FORECASTING
Business Forecasting
§ Most widely understood mashup tool – Excel
§ Use web information to monitor pricing for forecasting and buying decisions
Forecasting – Current
§ Start with these
§ Add a lot of this
Forecasting using mashuptechnology§ Open spreadsheet & click
§ And get
Helps to visualize
CUSTOMER SERVICE ROUTING
APPLICATION
A Single Mashup CombinesCustomer Information - Google Maps - Google Satellite
Google Earth - Routing Information - Weather
MASHUP Technology
Service ApplicationMS Access Application
WaveMaker Google Maps / WeatherBug Application
Service Application-Features• Begin/Zoom in Ohio
• Search by Full/Partial Name
• Customer Information• Zip Code
• Phone Number
• System Type
• Sort by Zip Code
• 3 Day Weather
• To and From Address• Automatic or Key In
• Highlighted Route
• Route Details
• Google Map, Satellite, & Earth
• Full Screen Viewing
• Zoom for Up Close Look
SOCIAL NETWORKING APPLICATION
Social Networks inBusiness?
People who wanted to attend the South by
Southwest Conference
http://blog.marketculture.com/2008/04/16/jetblue-uses-twitter-listens-to-customers-grabs-new-business
Your Company!
Website
ContactsSocial
Technologies that could help
§ Microsoft Excel§ Serena Software Inc.§ Intel Mash Maker§ Yahoo! Pipes§ Dapper§ IBM’s Lotus Mashup§ OpenKapow§ WaveMaker § JackBe Presto§ Microsoft Popfly
Technology Selection Criteria
§ Finding Tools that Fit the Need§ Ease of Use§ Reliability and Cost § Interface with Current Systems§ Support Services§ Security & Control
Get on theMASHUP BUS!
http://flickr.com/photos/ejazasi/253032421
Hold on, it’s a fast ride
In the last 18 months Enterprise Mashup
technology has become something the “common man”
can use.
Imagine what it will be like 18 months from now…
http://flickr.com/photos/lazyousuf/3112028635
