The Great War 100 - Telling the story of WW1 using infographics
Using infographics in your content strategy
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Transcript of Using infographics in your content strategy
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An infographic is worth a 1000 words… Cameron Pegg, Execu0ve Adviser (Engagement), Griffith University
Higher Ed Content Conference ~ #HECO16
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Humans have always been drawn to visual storytelling
#HECO16 @ghostwhowrites
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Images engage the imagina0on, and encourage interac>on
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Universi0es are driven by data, but we oAen overlook it in our storytelling (or are too scared to use it)
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THE
BIG Infographics can help you engage with audiences to answer these
QUESTIONS
WHAT IS HAPPENING?
HOW DOES IT HAPPEN?
WHY IS IT HAPPENING?
#HECO16 @ghostwhowrites
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FROM TOMORROW – Use the WHAT, HOW, WHY test when draAing ANY content (a media release, internal memo, university magazine story, donor report etc). Could this story be told beOer with an infographic?
WHAT HOW WHY
#HECO16 @ghostwhowrites
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Infographics help your viewers connect the dots
#HECO16 @ghostwhowrites
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YOU HAVE CHOICES
Which infographic format is right for you?
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The visualised article
• A good place to start experimen0ng • An illustrated “dot point” (or series of them) • Provides an at-‐a-‐glance summary of an issue, piece or research, or case for support
#HECO16 @ghostwhowrites
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This is what an Australian university recently sent to its alumni to explain a controversial development on the doorstep of one of their heritage buildings
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TRADITIONAL RESEARCH…
#HECO16 @ghostwhowrites
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One of the key findings becomes a visualised ar0cle
#HECO16 @ghostwhowrites
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A smart visualised ar0cle can bring previously unknown issues into focus
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KEEP IT SIMPLE Another easy infographic format -‐ the 0meline
#HECO16 @ghostwhowrites
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A DIFFENT KIND OF
Imagine the engaging content from film studies, literature, history, classics, music and the like that lends itself to this format
TIMELINE ...
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THE “VERSUS” OR
A good format for ar0cula0ng poli0cal issues and debates…
COMPARISON
#HECO16 @ghostwhowrites
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Par0cularly good for exploring mul0-‐dimensional health and popula0on-‐related research
INFOGRAPHIC THE GRAPH-ON-GRAPH
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Use this format to dissect big issues as they explode in the news cycle. Layer informa0on from reputable sources (including your own academics). How can your ins0tu0on INFORM the conversa0on? Aim to be the one whose content is TRUSTED and SHARED. News is dynamic, but many events are foreseeable -‐ use editorial calendars to plan engaging infographics for major holidays, known events, and anniversaries.
INFOGRAPHIC THE GRAPH-ON-GRAPH
#HECO16 @ghostwhowrites
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You are SORTING and SIFTING informa0on to show PATTERNS. Have fun!
INFOGRAPHIC THE TAXONOMY
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What a great alumni magazine feature this would be!
INFOGRAPHICS ARE GOOD FOR EXPLORING
RELATIONSHIPS
“How MIT brains run the world’s economy”
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AIM TO BE AN
EXPLAINER
FOR CREATING ENGAGING INFOGRAPHICS
TIPS
CONNECT THE DOTS OF AN ISSUE
TELL A
STORY
DO SO IN A
TIMELY MANNER
REFLECT ON SUCCESSFUL CONTENT AND TRY TO RECREATE IT
#HECO16 @ghostwhowrites
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YOU CAN REMEMBER BRAINSTORM A GREAT INFOGRAPHIC AT ANY TIME...
Taken on board a Virgin Australia flight and shared on Twitter!