Using Google Plus To Get Your Real Estate Business On Top of Search Results
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Transcript of Using Google Plus To Get Your Real Estate Business On Top of Search Results
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Burke SmithFounder of YourNetCoach
Chief Communications Officer, HSA Home Warranty
Technology will Never replace agents, but agents using
technology will!™
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Burke Smith – Career Highlights
• Chief Communications Officer at HSA Home Warranty
• Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty
• Licensed California Broker & Real Estate Coach/Consultant/Trainer
• Personally responsible for over 1000 closed real estate transactions
• Featured on CNN & in the New York Times• Nominated 2 years in a row Inman Innovator of
the Year
Clients have closed over $25 billion in residential real estate!
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WHY CARE ABOUT
GOOGLE +?
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Who Wants to be #1?
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Who is #1 Agent in Your Area?
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real estate agent in RichmondPaid
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Homes in CharlottesvillePaid
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Homes For Sale in Norfolk
Paid
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Google represents over 70%
of all searches on the Internet.
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#1 Social Media Platform for
Boosting SEO
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SEO
• a URL's number of Google +1s is more highly correlated with search rankings than any other factor.
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G+ Profile
• Personal reputation• Increase awareness and sphere of influence• Build trust
“Nobody buys
anything important
from a stranger”
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Getting Started on Google +
• Most of you already have a profile• Log into www.google.com
• Look for +YOURNAME
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• Using the menu under Home, select Profile
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• Talk about who you are, what you do and where you do it
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• Enter Your Current and Past employers • Enter Real Estate Related Skills
New Home Sales; 1st Time Home Buyers; Listing Homes; Short Sales; Seller Representation; 1st Time Home Sellers; Vacation Homes; National Association of Realtors; Relocation; Buyers Agent; etc.
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Fill Out Your Info
• Fill out all of your contact info• Set your Work information to Public
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• Link to your other social profiles– Facebook, YouTube, Twitter, LinkedIn
• Add a Link to your Website under Links towards the bottom
• If you blog add those sites under Contributor To
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Upload a Cover Photo
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Find People and Create Circles
• Group people together based on how you think of them in real life
• They do not know how they’re listed– People in your circles (but not the name of
the circle) will appear to others on your Google Profile
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What happens when you add someone to a circle?
• They may receive a notification that you've added them.
• Anything that you previously shared with that circle (before he or she became a member) will now be visible to them.
• If they add you to their circles, posts you've shared with them may appear within their stream of posts.
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Finding People
• Place your cursor in the top left corner for the Google+ main menu. Click People.
• Use Suggestions to find people who’ve added you to circles or to add people to your circles.
• Use 'Find coworkers' or 'Find classmates' to find additional people and add them to your circles.
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Shared Endorsements
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Shared Endorsements
• Part of Google Ads• You can choose whether your name and photo
may be used in conjunction with reviews and ratings you have left online
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What Is It?
Google Authorship
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https://plus.google.com/authorship
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• Enter your email • When the email arrives click the Verify button
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Check Your Links
• Go back to edit the Links section on your profile
• Make sure you list all of the websites that your contribute content to
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Google + Pages
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Get found, right when your customers are most interested.
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Google Places?
• Now Google + Local
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Google + Local
• They place this group of businesses on page #1 of search results, at the top, in prime position each time they sense that a Consumer is “Searching” for an agent.
• When they use words like Realty, Real Estate Office, Real Estate Agents, ect Google inserts “Places” right at the top.
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Google + Local
• Think of it as “This generations Yellow Pages”! Just as you HAD TO BE in the Yellow Pages, you really HAVE TO BE in Google+ Local!
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Top Results
Verified Google +
Local Business
Page
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When your customers search on Google, the results to the right may include relevant posts, photos, and
videos from your Google+ page.
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Search: HSA Home Warranty
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Create a G+ Page• Place your cursor over Home on the top left and
select Pages
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• Choose Create A Page
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• Select Local Business or Place and enter your number
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• Select Add your business to Google
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• Enter your business name and address• Select a category (Real Estate Consultant)
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• Choose a page name and enter your web address
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You Did It!
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Complete your profile
• Click Edit Business Information to update your contact info and other details which will help people find you on Google
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Verifying Your Page
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Request a Pin
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When The Pin Arrives
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After Verification
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Google+ Pages in Gmail
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Follow HSA on G+
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Video Walkthroughs
• www.YouTube.com/HSAWarranty
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HSA Social Media Resources
Facebook.com/HSAhomewarranty