Improving the lives of 10 million older adults by 2020

Using Facebook to Help

Older Adults Stay Healthy

Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 2

55%The number of

people age 50+ who

use Facebook

79%The number of

people ages 30-49

who use Facebook

The 2018 Facebook Landscape

68%The percentage of

American adults use

Facebook

Data from Pew Research Center

“Social Media Use in 2018,” March 1, 2018

http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 3

✔ Easy to use

✔ Quick, cheap results

✔ Powerful targeting

Why Facebook?

Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 4

You can reach almost anyone

Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 5

Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 6

Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 7

People trust your look

Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 8

People trust your look

Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 9

The results are good

1,000,000+Significant actions

67%Growth in organic

reach

150%Increase in Facebook

Likes and followers

Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 10

✔ Identify clear goals

✔ Get buy-in

✔ Know your audience

✔ Test, test, test

What success requires

Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 11

5 steps to get started

1. Read about what you’ll need

2. Create your personal profile

3. Design your organization’s page

4. Start posting updates

5. Measure success

Improving the lives of 10 million older adults by 2020 | © 2017 National Council on Aging 12