Using facebook live for business
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Transcript of Using facebook live for business
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Facebook Live + Business
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Instantaneous FeedbackAnytime + Anywhere
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Sharing how I build my new startup Leade.rs
One video a day at 11:30am PST at facebook.com/loic
One theme per day
Sharing and learning about competition, email marketing, logo design and choice, apps for productivity management, etc.
30 mins to one hour
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Results
A room full of 300-400 people pretty much anytime
2500 to 113,000 views per video
½ million views after about a month
More views and engagement than most “static” videos
170,000 “likes” on facebook.com/loic and growing at 1,000 a day
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1,000 recurring participants in a Facebook group
loic.live
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Even topics are chosen
by the community members
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Weird Stuff
Live while paragliding Live while walking into SXSW Live while driving to a meeting
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Sharing my meetings with great people
Reid HoffmanLinkedIn inventor
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Product Hunt
Ryan Hoover
8k live!
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Opening Silicon Valley to anyone through Startup office tours
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Why do people join?
- everyone learns in the process
- exchange of ideas, networking
- they feel part of the team, as if they were the room
- they participate in the process of building a startup
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Asked for an assistant and help and Alice shows up
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Worldwide Reach
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Many friends started using it for business. You should do it too!
Leila Janah
Gary Vaynerchuk
Tim Ferris
Steve Case
Robert Scoble
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Even corporate leaders start using Facebook live
Marcelo Claure (CEO of Sprint)Beth Comstock (Vice Chairman of GE)
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Tips
Use Quality AudioSame hour every day
It makes it a “rendez-vous” that people can expect
It’s a real commitment but results are worth it
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The Future: A live event
Speakers
all around
the world
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Ideas for the future
-interviews of the audience itself that can be brought (in video) into the live show
-paid lives for some talks or private lives
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Facebook Live is made for virtual reality
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Thank you!Join us daily at 11h30 PSTon Facebook.com/loic
Loic @leade.rs