Using Direct Response Strategies to Dominate in Social Media
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Using Classic Direct Response Strategies to Dominate the Social Media Landscape
Jay Berkowitz TenGoldenRules.com
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Recent MediaWall Street Journal
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Recent MediaFOX Business TV
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Internet Marketing Book
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Marketing Community Website
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Using Classic Direct Response Strategies to Dominate the Social Media Landscape
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Flickr Photo Credi: Talking Tree
#1. Direct Response = List Building
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#1 Social Media Lists = Make Lots of Friends!
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Help People! LinkedIn Answers
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Follow people in your area
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Follow people with Common Interests
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Recognize and Interact!
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#1 Make Lots of Friends!
• ‘friends’ = a network of opportunity• Follow those with common interests• Help People• Recognize and Interact – Blogs,
Social
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#2 Direct Response = Testing
Flickr Photo Credit Pink Sherbert Photography
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#2 New! Facebook Ads = a test lab
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Used ‘likes’ and profile to narrow target from 600 million to 5,780
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Images are key in Ad Testing
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Use Google Analytics to track conversion
Sample URL: http://www.internetmarketingclub.org/?utm_source=Facebook&utm_medium=PPC&utm_campaign=Competitor
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#2 Facebook Ad Testing
• Target: GEO, demo, likes, competitor• Use Analytics to measure conversion • Testing: Images 70%
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#3 Great copy works!
Herschell Gordon Lewis HOF
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Strategy #3 - Great ContentExample - Seth Godin’s Blog
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Great Content Builds Subscriptions
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Great Content Builds Links!
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Strategy #3 - Great ContentMashable
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Strategy #3 - Great ContentInfluential Marketing Blog
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Strategy #3 - Great Content 10 Golden Rules Podcast
Matt Cutts, Google
Craig Newmark, CraigsList
Steve Krug, AuthorDon’t Make Me Think
Tim Westergren, Pandora
Andy SernovitzWord of Mouth Marketing
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Great Content
Strategy #3 - Great Content Geekcast.FM “Affiliate Thing”
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Strategy #3 - Great ContentHubSpot Video Podcast on iTunes
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Strategy #3 Great Content
• Builds Links• Builds Subscriptions• Podcasts: Affiliate Thing, HubSpot,
Ten Golden Rules Podcast • Blogs: Seth Godin, ShoeMoney
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Direct Response = Classic Newsletters
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Social Media = Blogs for $$$
Mario Armando Lavandeira Jr. was an out of work actor today his blog PerezHilton.com generates 7 figures
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• Blogs: 77.7 million unique visitors in the US• 77% of active Internet users read blogs • Blogs with 100,000 + unique visitors a
month earn an average of $75,000
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Monetize through Google AdSense
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Monetize through Affiliate Banners
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Pay Per Post (up to $2500 for blog promotion)
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Sell Software and Products
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GoToMeeting.com Sponsorship
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Strategy #4 Content MonetizationAdWords / Affiliate / Banner
• AdSense • Affiliate Banners and Links• Direct Ad Sales• Sell Products• Pay Per Post/Tweet• Sponsorships
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Direct Response = DRTV
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Michael Stelzner’s Social Media Report
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#6 Video!
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Best Practices – Entertain, Great Music, Celebrities, Spoofs
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Best Practices: Product Demo and How-to Videos
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Strategy #6 Video
• Huge opportunity gap!• Entertain, engage, consistent• Product Demo, How-tos
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Flickr BP America
Call 1-800-ACT-NOW!
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7. Social Media Customer Service
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7. Social Media Customer Service
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Develop a Plan for Monitoring What is Being Said about the Company, Brand, Executives
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Search.Twitter.com
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Technorati Blog Search
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Radian 6 track social mentions
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Strategy #7 Customer Service as the New Marketing
• Google/Yahoo Alerts, Search.Twitter.com • Blog Search, Radian 6, Thoora• “Be Genuine. Be Transparent. Experiment” @RichardatDell
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Direct Response = Catalogs
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Photo Credit Flickr Kate Raynes-Goldie
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Cameron and Tyler Winklevoss – October The Social Network
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Photo Credit Flickr Kate Raynes-Goldie
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Facebook ‘Profile’
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Facebook Fan Page = Business ProfileEncourage ‘Likes’, new left side navigation
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Get your ‘domain name’Facebook.com/tengoldenrules
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Testing Welcome PagesWhich page produces the most likes?
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Information Capturing
Obtain information and actions from UVP:• Access Basic
Information• Ability to email
fans• Post to their
wall• Access custom
friend lists• Access profile
information
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8. FB ‘Fan’ Pages
• Why Pages Matter• Biz Profile• ‘domain’• SEO Index• LH Nav• Engage through events, news
feeds, apps
Flickr Photo Credit Vladdythephotogeek
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DMA ‘Community’
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Strategy #9 Create a Community
.Org
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Community votes on t-shirt designs they create
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Search Marketing Community WebmasterWorld.com
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Leave your ‘cubicle’ jobInternet Business Mastery
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Strategy #9 Create a Community
• Free or Paid• Find a Niche• NING, MemberGate, WordPress
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Direct Marketing = Information Marketing
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New! Information Marketing
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#10 What’s Hot!Deal-of-the-Day sites
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Location Based Networking
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Augmented RealityAccrossAir
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Using Classic Direct Response Strategies to Dominate the Social Media Landscape
1. Make Lots of Friends2. Test FB ADs3. Great Content4. Blog Monetization5. Video!6. Customer Service as New
Marketing7. FB Fan Pages!8. Promote Your Product 9. Create a Community10.Info Product Marketing/What’s Hot!
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What is TenGoldenRules?
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What is TenGoldenRules.com? Social Media
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What is TenGoldenRules.com? Social Media
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What is TenGoldenRules.com? Blogs
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What is TenGoldenRules.com?Video
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What is TenGoldenRules.com? Search Engine Marketing
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What is TenGoldenRules.com?Landing Pages & Conversion
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What is TenGoldenRules.com?Viral Marketing
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What is TenGoldenRules.com? Affiliate Program Management
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What is TenGoldenRules.com? eNewsletters
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What is TenGoldenRules.com? New Program Launch Strategy
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1.Try 1 thing today!2.Please ‘pay-it-forward’• Join the Conversation! • Be my friend! Linked In, Twitter @jayberkowitz• Speaking Opportunities• Consulting, Search, Conversion, Affiliate• http://presentations.tengoldenrules.com
3.f/u4.Q&A
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
Using Classic Direct Response Strategies to Dominate the Social Media Landscape